Ateneo_IMMAP Click! Online Advertising

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Ateneo_IMMAP Click! Online Advertising

  1. 1. Leowell Gonzales Photography Singapore Fashion Photographer Final Presentation for Ateneo-IMMAP Click! Online Advertising September 29, 2011 By Franz Martin Vera Cruz
  2. 2. Overview.Challenges. Objectives• 2008 Challenges:• Passion in Photography • Build a strong portfolio• A group of I.T • Start-up, limited budget professionals in • Creative and look for opportunities Singapore Objectives: Primary: - Brand awareness - PAID commercial/fashion photo shoot Secondary: - Strong social media and search presence
  3. 3. Mock-upsBased-on our target audience:• Art Director• Creative Director• Director of Photography• Magazine EditorNeeds:unique concepts, creative, shot angles and with story. Fast editing process.
  4. 4. • Interest – fashion trends, reads fashion blogs and magazines, art blogs, fresh concepts. Case studies on commercials and fashion photo shoot.• Concerns – can adopt and work with their own styles. Rates. Skills
  5. 5. • Art Director • Creative Director • Director of Photography • Magazine Editor Unique creative,We deliver unique fashion shots customized, YOUR style, NO hassle convenient
  6. 6. Leowell Gonzales Photography –Singapore Fashion Photographer Target: Director of Photography Psychographics: Immensely creative Highly technical Concern on their priority shot listsFresh concepts and creative foryour priority fashion shot list. Enterto view it for FREE.
  7. 7. Leowell Gonzales Photography –Singapore Fashion Photographer • Target: Art Director, Creative director, Editor • Psychographics: • Immensely creative • excellentCan you tell the story of this understanding ofcreative? We can customize it for composition, color,you. Click and Learn more. imagery, and typography • Wants a story on the creative
  8. 8. Leowell Gonzales Photography –Singapore Fashion PhotographerHow would you like us to customizefor FREE these fresh creativeconcepts for your shot lists? Learnmore.
  9. 9. Metrics: Budget: $1,000Webanalytics- Unique visitors • $400 Fashion Blog- Pageviews roll- Avg.Time on Site • $250 Facebook ads- Bounce Rate • $175 Google Ads- Impressions • $175 Website buttons 120x60px
  10. 10. ROI: Next actions:- quality online Advertorials presence Rich Media- brand awareness- Client: $1800-2500- 180% - 250%

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