Gamify your soul


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Motivational design is a new data-based approach to apps development for mobile, web, and desktop environment. It works in all fields, including entertainment, productivity, education, and back office.
Let's see how it happens and why it is mostly known as "gamification".

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Gamify your soul

  1. 1. Gamify your Soul The first italian event dedicated to Motivational Design LUISS University, Rome, Oct 19, 2013 @leosorge
  2. 2. This Speech What Gamification is/not Call it Motivational Design Implement it in your sw app Who I am; what I am talking about; what our speakers will say later @leosorge
  3. 3. Who Am I
  4. 4. What is/isn’t What is Gamification? What is it Not? Motivational Design @leosorge
  5. 5. What is Gamification? 1/2 Using techniques to serve a business goal leveraging on intrinsic motivations One out of many other definitions @leosorge
  6. 6. What is Gamification? 2/2 Motivational design and behavior change/mgt applied to rich data sets of game players Video games have been the first software capable of collecting real-time user data
  7. 7. Gamification Fakes What Motivational Design is/is not about? Many media, experts, and gurus, are wrong about what Gamification is @leosorge
  8. 8. Gamification Fake /1 Any metric gamifies Sometimes. But they DO NOT make neither Motivational Design NOR Behavior M/C @leosorge
  9. 9. Gamification Fake /2 Any PBL gamifies Sometimes. But they DO NOT make neither Motivational Design NOR Behavior M/C @leosorge
  10. 10. Gamification Fake /3 Is Gamification the next big thing? No. It is a new layer that can take the best out of the same ol’ idea of software @leosorge
  11. 11. Not Gamification… Let’s call it MoDes Motivational Design MoDes, Gamification, Behavior change, Behavior management @leosorge
  12. 12. Gamification Fake /4 Is MoDes brand new? No. It existed in a qualitative version @leosorge
  13. 13. The Loyalty programs A Qualitative Approach Theory-based, few unstructured data, static view, long feedback time @leosorge
  14. 14. Social-based programs A Quantitative Approach BigData-based, great analytics, real-time feedback @leosorge
  15. 15. Data-Based Approach ● ● ● ● rich data sets/big data connected people (social/phones) real time feedback short tuning loops Videogames provided consistent, rich data sets as first digital platform @leosorge
  16. 16. The Media Pattern Game Gamification Serious Gaming Serious business Wrong etimology @leosorge
  17. 17. The Correct Pattern IMHO ● Qualitative analysis > Qualitative Motivational Design ● Rich data sets > Gamification ● Big Data > Quantitative Motivational Design Correct history @leosorge
  18. 18. What I won’t Tell you A full theory of Motivational Design MoDes, Gamification, Behavior change, Behavior management @leosorge
  19. 19. How to implement MoDes? A new software layer @leosorge
  20. 20. Why a new sw layer? [7] MoDe requires a new sw layer There is the need for new solutions @leosorge
  21. 21. The Problem Software is Boring It lowers dopamine levels (i.e. attention, motivation) @leosorge
  22. 22. The Need Motivate through Software Corporate sw, productivity sw, training sw @leosorge
  23. 23. The Solution Motivational software Design Also called Gamification (Why? We’ll see) @leosorge
  24. 24. Software structure UI Vs. Backend Infinite clients There is the need for new solutions @leosorge
  25. 25. The Architecture/Structure All-device UIs plus agile backend Two-level multi-sources projects @leosorge
  26. 26. The Architecture / Solution Gamified UI plus API provisioning Focus on your user interface since the beginning @leosorge
  27. 27. Analysts confirm it,1254,0_ART_155955,00.htm Google Translate-ready post: @leosorge
  28. 28. Closing The Circle More dopamine pushed by Motivational Design and gamifies your soul LUISS University, Rome, Oct 19, 2013 @leosorge