The world has come a long way since Emmeline Pankhurst refused to accept that women were second class citizens, kicking off the womens' rights movement of the 1900s.
It's been more than half a century since Rosa Parks refused to give up her bus seat to a white person, sparking the civil rights movement of the 1960s.
But we still live in a time when many people with disabilities are refused access to the digital world. We should make the digital world inclusive because it's the right thing to do. It's a matter of digital liberty.
The UK has declared its intention to become leaders in the global digital economy, setting the pace for innovation, delivery and profitability.
How can we reasonably expect to achieve that goal when as many as 20% of the population cannot be part of the solution? We must make the digital world inclusive if we want a truly successful digital economy.
It's digital common sense to avert the risk of your organisation being vilified in the press for discrimination. It makes even more sense to establish trust in your brand, and encourage brand loyalty. Either way, people will spread the word.
It's digital common sense to boost your SEO ranking, create faster and lighter services, and reap the many other practical benefits of a digitally inclusive world.
It's digital common sense to enable as many people as possible to use your website, online application or mobile app. That's up to 20% more people, more reach, and more revenue.
We need to change the way we think about digital inclusion. It isn't something that can be shrugged off as unimportant, unnescessary or irrelevant. We need to challenge the world to change its attitude.
We need to be building and using better technologies. Legacy technologies are a big part of the digital inclusion problem, but we also need to challenge the makers of new technologies to do a better job.
We need to educate our young people about digital inclusion. It isn't enough to touch upon digital inclusion as a module within a course, it must be woven into every aspect of their education as standard.
As a nation we can make sure the Equality Act is policed and enforced. It will take government investment to do this, but the return on investment for our digital economy will be manifold.
As a community we can lobby for change. We can boycott organisations and technologies that fail to be digitally inclusive, we can stand together and be proud to champion digital liberty.
As individuals we can apply some digital common sense, and decide to make our own websites a little more accessible every day.
Digital inclusion: Reasons, challenges and actions (POST ITC 2012)
Digital inclusion:Reasons, challenges and actions Léonie Watson Director of Accessibility, Nomensa @LeonieWatson @we_are_nomensa