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Digital accessibility: strategy and content delivery (TCUK 2013)

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Digital accessibility for content producers

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Digital accessibility: strategy and content delivery (TCUK 2013)

  1. 1. @LJWATSON HTTP://LJWATSON.CO.UK@LJWATSON HTTP://LJWATSON.CO.UK DIGITAL ACCESSIBILITY, STRATEGY & CONTENT DELIVERY Léonie Watson
  2. 2. @LJWATSON HTTP://LJWATSON.CO.UK OVERVIEW ● Importance ● Benefits ● Strategy ● Content delivery ● Technical communication
  3. 3. @LJWATSON HTTP://LJWATSON.CO.UK@LJWATSON HTTP://LJWATSON.CO.UK DIGITAL ACCESSIBILITY: IMPORTANCE
  4. 4. @LJWATSON HTTP://LJWATSON.CO.UK IMPROVES COMMUNICATION ● Information about your products and services will reach millions more people
  5. 5. @LJWATSON HTTP://LJWATSON.CO.UK MINIMIZES LEGAL RISK ● Meet your obligations under UK, European and international legislation
  6. 6. @LJWATSON HTTP://LJWATSON.CO.UK BRAND REPUTATION ● Digital accessibility positively promotes your brand reputation
  7. 7. @LJWATSON HTTP://LJWATSON.CO.UK@LJWATSON HTTP://LJWATSON.CO.UK DIGITAL ACCESSIBILITY: BENEFITS
  8. 8. @LJWATSON HTTP://LJWATSON.CO.UK YOU BENEFIT ● Communicate more effectively with many more people
  9. 9. @LJWATSON HTTP://LJWATSON.CO.UK WE BENEFIT ● People with disabilities, or with a temporary loss of ability
  10. 10. @LJWATSON HTTP://LJWATSON.CO.UK EVERYONE BENEFITS ● Everyone is a niche audience, with multiple platforms, devices and assistive technologies
  11. 11. @LJWATSON HTTP://LJWATSON.CO.UK@LJWATSON HTTP://LJWATSON.CO.UK DIGITAL ACCESSIBILITY: STRATEGY
  12. 12. @LJWATSON HTTP://LJWATSON.CO.UK POLICY & GOVERNANCE ● Define your digital accessibility goals and a timetable for achieving them
  13. 13. @LJWATSON HTTP://LJWATSON.CO.UK DOMAIN CHAMPIONS ● People with experience and knowledge of digital accessibility
  14. 14. @LJWATSON HTTP://LJWATSON.CO.UK EVERYONE'S RESPONSIBILITY ● Professional pride, professional development, and quality metrics
  15. 15. @LJWATSON HTTP://LJWATSON.CO.UK GUIDELINES & RESOURCES ● Training, guidelines, frameworks and libraries
  16. 16. @LJWATSON HTTP://LJWATSON.CO.UK@LJWATSON HTTP://LJWATSON.CO.UK DIGITAL ACCESSIBILITY: PROJECT MANAGEMENT
  17. 17. @LJWATSON HTTP://LJWATSON.CO.UK WATERFALL PROJECTS ● Include accessibility requirements in your brief ● Build in key stage accessibility checks throughout the project ● Test at key stages with disabled people from your target audience ● Make "go live" dependent on accessibility requirement sign-off
  18. 18. @LJWATSON HTTP://LJWATSON.CO.UK AGILE PROJECTS ● Make accessibility a prerequisite of task completion ● Build light accessibility checks into every sprint ● Test after milestone sprints with disabled people from your target audience ● Iterate based on outcomes of checks and testing
  19. 19. @LJWATSON HTTP://LJWATSON.CO.UK@LJWATSON HTTP://LJWATSON.CO.UK DIGITAL ACCESSIBILITY: CONTENT DELIVERY
  20. 20. @LJWATSON HTTP://LJWATSON.CO.UK DELIVER CROSS-CHANNEL ● Communicate through different channels, and over different social networks
  21. 21. @LJWATSON HTTP://LJWATSON.CO.UK KNOW YOUR AUDIENCE ● 45 to 64 year olds are the fastest growing social networking demographic
  22. 22. @LJWATSON HTTP://LJWATSON.CO.UK BE RECOGNISABLE ● Make it easy to identify your brand, and create trust through brand recognition
  23. 23. @LJWATSON HTTP://LJWATSON.CO.UK MAKE IT EASY ● Communicate simply, clearly and visibly
  24. 24. @LJWATSON HTTP://LJWATSON.CO.UK@LJWATSON HTTP://LJWATSON.CO.UK DIGITAL ACCESSIBILITY: TECHNICAL COMMUNICATION
  25. 25. @LJWATSON HTTP://LJWATSON.CO.UK HEADINGS ● Create a consistent structure with a logical hierarchy
  26. 26. @LJWATSON HTTP://LJWATSON.CO.UK LISTS ● Group two or more related items into lists ● Use bulleted, numbered and definition lists
  27. 27. @LJWATSON HTTP://LJWATSON.CO.UK LANGUAGE ● Use plain and simple language, and short sentences ● Explain subject matter words and phrases
  28. 28. @LJWATSON HTTP://LJWATSON.CO.UK ABBREVIATIONS ● Write phrases in full with the abbreviation or acronym in parenthesis ● Use the abbreviation or acronym freely after that
  29. 29. @LJWATSON HTTP://LJWATSON.CO.UK IMAGES ● Use images to help people understand complex themes ● Describe images so everyone can enjoy them
  30. 30. @LJWATSON HTTP://LJWATSON.CO.UK LINKS ● Use link text that can be understood in isolation ● Use the name of the chapter, page or website that the link leads to
  31. 31. @LJWATSON HTTP://LJWATSON.CO.UK SUMMARY ● Understand that digital accessibility is important ● Know that digital accessibility benefits everybody ● Put in place a digital accessibility strategy ● Make digital accessibility part of every project ● Use digital accessibility to communicate effectively
  32. 32. @LJWATSON HTTP://LJWATSON.CO.UK@LJWATSON HTTP://LJWATSON.CO.UK THANK YOU!

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