Accessibility doesn't exist in isolation. It's one part of the process that creates excellent user experiences. Make it part of your toolkit, and deliver the experiences your clients really want.
Accessibility doesn't need to constrain creativity. Rise to the challenge of creating something extraordinary and accessible. Design like you give a damn!
Accessibility is rising up the agenda for many organisations. 10 years ago we were telling people what accessibility was. Now we're explaining how to achieve it. Don't miss the opportunity to impress your clients with your all round knowledge!
Screen reader users are often the poster children for accessibility. They do experience considerable challenges on the web, but they're not alone. Think about older people, and people with hearing, learning and mobility disabilities (as well as blind/partially sighted people) when you plan your testing strategy.
Accessibility should blend into every step of the process. It should be there as the IA is developed, as the wireframes take shape, as the creative designs come together, and beyond into the technical development of the website.
Not all disabilities are obvious. Consider people with Dyslexia, colour blindness and other less apparent conditions, when you plan your testing strategy.
Accessibility is good for business (it gets more people to a website), it's a legal requirement (Equality Act 2010), it's good for SEO (accessible sites are indexed more efficiently), and it's good for brand loyalty (people love excellent experiences).
Accessibility isn't a swear word, even if it's sometimes a four letter word. It's just another part of the UX process.
Accessibility is part of UX (2011)
Accessibility is part of UX (it isn’t a swear word) Léonie Watson, Director of Accessibility and Web Development