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A business approach to HTML 5             Léonie Watson       Director of Accessibility, Nomensa     @LeonieWatson        ...
Nomensa
Overview• The business benefits of HTML5• The commercial challenges of HTML5• HTML5 as an enterprise tool• Businesses usin...
The business benefits of HTML5
It’s more effective• Utilise existing skills• Reduce recruitment overheads
Yahoo! Mojito
It’s more efficient• Maximise code efficiency• Reduce release costs
Financial times
It’s better for business• Extend user reach
Facebook
It’s better for consumers• Maximise consumer engagement!
Google doodle
It’s better for everyone• Minimise legal risk
The commercial challenges of HTML5
It isn’t always easy• Keeping pace with the specification
It takes more planning• Managing image resolution• Choosing video codecs
It isn’t available to everyone• Support legacy browsers
HTML5 as an enterprise tool
Gov.uk: Enterprise case study
Gov.UK: Open and agile• Created using open standards• Developed in an agile environment
Gov.UK: Used by everyone• Accessible to the widest possible audience• Available in different browsers
Gov.UK: HTML5 doc type<!DOCTYPE html>
Gov.UK: HTML5 doc type<header>      <article>    <aside> <nav>      <section>     <footer>
Gov.UK: HTML5 Geolocation API
Gov.UK: HTML5 video
Gov.UK: HTML5 Future plans• Offline storage API• Application cache API
Gov.UK: Enterprise HTML5• Simpler Clearer Faster
Businesses using HTML5
Nike: HTML5 canvas
Lanyrd: HTML5 offline storage
Gov.UK: HTML5 video
Gov.UK: responsive design:      Boston Globe
The business approach to HTML5
HTML5 is the future• Taking first steps• Meeting the challenges• Enjoying the benefits
Thank you!        Léonie Watson  Director of Accessibility, Nomensa@LeonieWatson        @we_are_nomensa
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A business approach to HTML5 (xInnovations 2012)

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The business benefits of moving to an HTML5 code base, the commercial challenges it entails, using HTML5 as an enterprise technology, and case studies of businesses using HTML5 in late 2012.

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A business approach to HTML5 (xInnovations 2012)

  1. 1. A business approach to HTML 5 Léonie Watson Director of Accessibility, Nomensa @LeonieWatson @we_are_nomensa
  2. 2. Nomensa
  3. 3. Overview• The business benefits of HTML5• The commercial challenges of HTML5• HTML5 as an enterprise tool• Businesses using HTML5• The business of HTML5
  4. 4. The business benefits of HTML5
  5. 5. It’s more effective• Utilise existing skills• Reduce recruitment overheads
  6. 6. Yahoo! Mojito
  7. 7. It’s more efficient• Maximise code efficiency• Reduce release costs
  8. 8. Financial times
  9. 9. It’s better for business• Extend user reach
  10. 10. Facebook
  11. 11. It’s better for consumers• Maximise consumer engagement!
  12. 12. Google doodle
  13. 13. It’s better for everyone• Minimise legal risk
  14. 14. The commercial challenges of HTML5
  15. 15. It isn’t always easy• Keeping pace with the specification
  16. 16. It takes more planning• Managing image resolution• Choosing video codecs
  17. 17. It isn’t available to everyone• Support legacy browsers
  18. 18. HTML5 as an enterprise tool
  19. 19. Gov.uk: Enterprise case study
  20. 20. Gov.UK: Open and agile• Created using open standards• Developed in an agile environment
  21. 21. Gov.UK: Used by everyone• Accessible to the widest possible audience• Available in different browsers
  22. 22. Gov.UK: HTML5 doc type<!DOCTYPE html>
  23. 23. Gov.UK: HTML5 doc type<header> <article> <aside> <nav> <section> <footer>
  24. 24. Gov.UK: HTML5 Geolocation API
  25. 25. Gov.UK: HTML5 video
  26. 26. Gov.UK: HTML5 Future plans• Offline storage API• Application cache API
  27. 27. Gov.UK: Enterprise HTML5• Simpler Clearer Faster
  28. 28. Businesses using HTML5
  29. 29. Nike: HTML5 canvas
  30. 30. Lanyrd: HTML5 offline storage
  31. 31. Gov.UK: HTML5 video
  32. 32. Gov.UK: responsive design: Boston Globe
  33. 33. The business approach to HTML5
  34. 34. HTML5 is the future• Taking first steps• Meeting the challenges• Enjoying the benefits
  35. 35. Thank you! Léonie Watson Director of Accessibility, Nomensa@LeonieWatson @we_are_nomensa

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