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Come fare per parlare social

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*liberamente ispirato al lavoro di Bryan Kramer (http://www.bryankramer.com/)
Il 2015 è senza dubbio l'anno dell'Human to Human. Ho voluto mettermi alla prova sfidando i ragazzi di vari istituti superiori nell'identificare le vie per costruzione del proprio linguaggio social. Nel corso di un programma di incontri della CCIAA di Macerata ho avuto il piacere di intervenire con una riflessione dai toni umani che ha appassionato la giovane platea.

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Come fare per parlare social

  1. 1. COME FARE PER PARLARE SOCIAL Leonardo Serboni @leonardoserboni
  2. 2. È FACILE COMUNICARE SE SAI COME FARLO
  3. 3. QUASI IL 93% DELLE NOSTRE COMUNICAZIONI AVVIENE PER VIA NON VERBALE • Movimenti del corpo (soprattutto espressioni facciali) 55% • Aspetto vocale (volume, tono, ritmo) 38% • Aspetto verbale (parole) 7%
  4. 4. E NEI SOCIAL MEDIA?
  5. 5. DOBBIAMO INTERAGIRE CON PERSONE REALI SENZA L’INFLUENZA DEL CONTESTO OFFLINE
  6. 6. COME POSSIAMO FARE?
  7. 7. AVERE UN OBIETTIVO
  8. 8. ASCOLTARE
  9. 9. ESSERE AUTENTICI
  10. 10. DARE PRIMA DI RICEVERE
  11. 11. ESSERE NORMALI PER IL PROPRIO PUBBLICO
  12. 12. FARE GRUPPO COSTRUIRE UNA COMMUNITY
  13. 13. RACCONTARE STORIE LA FORZA DELLO STORYTELLING
  14. 14. ESSERE UMANI
  15. 15. • GLI AFFARI NON HANNO EMOZIONI • I PRODOTTI NON HANNO EMOZIONI • GLI UMANI SI • GLI UMANI VOGLIONO ESSERE PARTE DI QUALCOSA DI PIÙ GRANDE DI LORO • VOGLIONO ESSERE INCLUSI • VOGLIONO PROVARE QUALCOSA • GLI UMANI FANNO ERRORI
  16. 16. CONCENTRARSI SUGLI INFLUENCER
  17. 17. CONOSCERE IL TUO PUBBLICO
  18. 18. ESEMPIO I MILLENIALS NON SONO TUTTI UGUALI
  19. 19. SPERIMENTARE
  20. 20. AGGIORNARSI SEMPRE

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