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Thinking Creatively  Communicating KALAHI-CIDSS Rosa May de Guzman-Maitem Social Marketing Officer KALAHI-CIDSS Field Offi...
Communicating  KALAHI-CIDSS <ul><li>Articulate understanding of communicating KALAHI-CIDSS: KKB </li></ul><ul><li>Discuss ...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>KEY QUESTION </li></ul>How best can we use  communication to  prom...
Thinking Creatively  Communicating KALAHI-CIDSS Developed by Johns Hopkins Center for Communication  Programs and applied ...
Thinking Creatively  Communicating KALAHI-CIDSS Strategic Communication is the key to making a difference in the lives of ...
Thinking Creatively  Communicating KALAHI-CIDSS What are the factors which cause a  _ _ _  between the existing and desire...
Thinking Creatively  Communicating KALAHI-CIDSS Problem Identification Methods O _ _ _ _ _ _ _ _ _ _ _ _ _  Survey  Consul...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Know Thyself </li></ul>B. Program Analysis The process of identify...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Program Support Valuable </li></ul>B. Program Analysis <ul><li>Pol...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Five Cs of Organizational Analysis </li></ul>B. Program Analysis 1...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Five Cs of Organizational Analysis </li></ul>B. Program Analysis 2...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Five Cs of Organizational Analysis </li></ul>B. Program Analysis 3...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Five Cs of Organizational Analysis </li></ul>B. Program Analysis 4...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Five Cs of Organizational Analysis </li></ul>B. Program Analysis 5...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Analysis of Communication Resources </li></ul>C. Situation Analysi...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Analysis of Communication Resources </li></ul>C. Situation Analysi...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Audience/ Stakeholder Analysis </li></ul>Step into your audience s...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Audience/ Stakeholder Analysis </li></ul>D.  Audience Analysis How...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Audience/ Stakeholder Analysis </li></ul>Conventional Segmentation...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Audience/ Stakeholder Analysis </li></ul><ul><li>Behavior </li></u...
Thinking Creatively  Communicating KALAHI-CIDSS A combination of m _ _ _ _ _ _,  m _ _ _ _ _ _ _, and a _ _ _ _ _ _ _ _ _b...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Communication Approaches </li></ul><ul><li>A _ _ _ _ _ _ </li></ul...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Advocacy </li></ul>Persuading people to bring about a  voluntary c...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Communication </li></ul>Broad term that uses different  channels (...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Social Mobilization </li></ul>Bringing together all feasible allie...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Setting Objectives </li></ul><ul><li>Knowledge </li></ul><ul><li>A...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Levels of Objectives </li></ul><ul><li>Overall policy </li></ul><u...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Kinds of Objectives </li></ul><ul><li>Outcome </li></ul><ul><li>Ou...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>What is a communication objective? </li></ul>A t_ _ _ _  which  sp...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Components of an Objective </li></ul><ul><li>A_ _ _ _ _ _ _  / S_ ...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Characteristics of a Good Objective </li></ul><ul><li>S_ _ _ _ _ _...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Sample Objective </li></ul>By the end of the campaign,  80 percent...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Sample Objective </li></ul>By the end of 2010, 80 percent of  the ...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Sample Objective </li></ul>By the end of the 12-month  campaign, 8...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Positioning  </li></ul>Creating a specific image or  market niche ...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Developing Messages </li></ul><ul><li>Art  -  for aesthetic appeal...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Message and Materials Development </li></ul><ul><li>Develop messag...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>7 Cs for Effective Communication </li></ul><ul><li>Command </li></...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>7 Cs for Effective Communication </li></ul>2. Clarify message
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>7 Cs for Effective Communication </li></ul>3. Communicate a b_ _ _...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>7 Cs for Effective Communication </li></ul>4. Consistency counts
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>7 Cs for Effective Communication </li></ul>5. Cater to the h_ _ _ ...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>7 Cs for Effective Communication </li></ul>6. Create t _ _ _ _ r u...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>7 Cs for Effective Communication </li></ul>7. Call to action
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Pretesting </li></ul><ul><li>Test the potential e _ _ _ _ _ _ _ _ ...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Effective Communication Tools </li></ul><ul><li>internet </li></ul...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Communication Support Materials  </li></ul>Print Materials <ul><li...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Communication Support Materials  </li></ul>Broadcast   materials (...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Communication Support Materials  </li></ul>ICTs <ul><li>SMS/ Texti...
Thinking Creatively  Communicating KALAHI-CIDSS <ul><li>Communication Support Materials  </li></ul>Community Media <ul><li...
Thinking Creatively  Communicating KALAHI-CIDSS
Thinking Creatively  Communicating KALAHI-CIDSS
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Values ito

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Values ito

  1. 1. Thinking Creatively Communicating KALAHI-CIDSS Rosa May de Guzman-Maitem Social Marketing Officer KALAHI-CIDSS Field Office 12
  2. 2. Communicating KALAHI-CIDSS <ul><li>Articulate understanding of communicating KALAHI-CIDSS: KKB </li></ul><ul><li>Discuss the importance of effective communication in the KC: KKB project </li></ul><ul><li>Define Strategic communication using mass media; and </li></ul><ul><li>Identify practical tips for creative communications </li></ul>
  3. 3. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>KEY QUESTION </li></ul>How best can we use communication to promote understanding and appreciation of KALAHI-CIDSS: KKB among key stakeholders?
  4. 4. Thinking Creatively Communicating KALAHI-CIDSS Developed by Johns Hopkins Center for Communication Programs and applied communication projects worldwide, the P Process is a useful approach for planning and carrying out communication activities systematically. B. Program C. Audience <ul><li>Analysis </li></ul>D. Situation
  5. 5. Thinking Creatively Communicating KALAHI-CIDSS Strategic Communication is the key to making a difference in the lives of people in the communities. Strategic Communication, which includes information, education and communication for behavior change and development, makes use of an expanding mass media, new technologies, and creative ideas in communication to influence social behavior. B. Program C. Audience <ul><li>Analysis </li></ul>D. Situation
  6. 6. Thinking Creatively Communicating KALAHI-CIDSS What are the factors which cause a _ _ _ between the existing and desired behavior of the intended audience? A. Problem Analysis gap
  7. 7. Thinking Creatively Communicating KALAHI-CIDSS Problem Identification Methods O _ _ _ _ _ _ _ _ _ _ _ _ _ Survey Consultation with _ _ _ _ _ _ _ _ _ _ _ Interviews Group Discussions Tests Records, _ _ _ _ _ _ _ Work samples A. Problem Analysis b s e r v a t i o n KAP s p e c i a l i s t s r e p o r t s
  8. 8. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Know Thyself </li></ul>B. Program Analysis The process of identifying all possible program inputs, assessing strengths, weaknesses, _ _ _ _ _ _ _ _ _ _ _ _ _ and _ _ _ _ _ _ _ to the program, and preparing an action plan to strengthen program inputs from the start. o p p o r t u n i t i e s t h r e a t s
  9. 9. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Program Support Valuable </li></ul>B. Program Analysis <ul><li>Policy/strategic direction </li></ul><ul><li>Financial Resources </li></ul><ul><li>Human resources and tools </li></ul><ul><li>Community _ _ _ _ _ _ _ _ _ _ _ _ </li></ul><ul><li>Client attitude and actions </li></ul><ul><li>Management practices </li></ul><ul><li>Monitoring, Research, and Evaluation </li></ul>M o b i l iz a t i o n
  10. 10. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Five Cs of Organizational Analysis </li></ul>B. Program Analysis 1. C _ _ _ _ _ _ _ _ _ <ul><li>Does the organization have strong technical and management staff? </li></ul><ul><li>Does it have experience with similar activities? </li></ul><ul><li>Does it have a positive image and reputation for high-quality work? </li></ul>o m p e t e n c e
  11. 11. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Five Cs of Organizational Analysis </li></ul>B. Program Analysis 2. C _ _ _ _ _ _ _ _ _ <ul><li>Does the organization endorse and support the program? </li></ul><ul><li>Does it allocate substantive resources to communication efforts </li></ul>o m m i t m e n t
  12. 12. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Five Cs of Organizational Analysis </li></ul>B. Program Analysis 3. C _ _ _ _ <ul><li>Does the organization have contact and access among policy-makers and influential people? </li></ul><ul><li>Does it have political support for its work? </li></ul>l o u t
  13. 13. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Five Cs of Organizational Analysis </li></ul>B. Program Analysis 4. C _ _ _ _ _ _ _ <ul><li>Is the organization able to reach the various segments of stakeholders in different geographic areas, age, groups, ethnic groups? </li></ul>o v e r a g e
  14. 14. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Five Cs of Organizational Analysis </li></ul>B. Program Analysis 5. C _ _ _ _ _ _ _ _ _ <ul><li>How long has it been in operation? </li></ul><ul><li>Has it carried out similar projects effectively in the past? </li></ul><ul><li>Does it have an institutional base and resources for sustainability in the long run? </li></ul>o n t i n u i t y
  15. 15. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Analysis of Communication Resources </li></ul>C. Situation Analysis <ul><li>Communication resources available </li></ul><ul><li>Who controls these resources </li></ul><ul><li>Policies governing access and use of resources </li></ul><ul><li>Technical services available </li></ul>
  16. 16. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Analysis of Communication Resources </li></ul>C. Situation Analysis <ul><li>Radio stations </li></ul><ul><li>Cinema halls </li></ul><ul><li>Printed materials </li></ul><ul><li>Mobile units </li></ul><ul><li>Indigenous media </li></ul><ul><li>Drama groups </li></ul><ul><li>Meeting halls </li></ul><ul><li>Stadiums </li></ul><ul><li>Markets </li></ul><ul><li>Fairs and festivals </li></ul>
  17. 17. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Audience/ Stakeholder Analysis </li></ul>Step into your audience shoes <ul><li>The process of reviewing all possible stakeholder _ _ _ _ _ _ _ _ within a population and selecting a _ _ _ _ _ _ _ which is currently most appropriate for an intervention. </li></ul>D. Audience Analysis segments segment
  18. 18. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Audience/ Stakeholder Analysis </li></ul>D. Audience Analysis How to understand Audience/ Stakeholders <ul><li>Review of _ _ _ _ _ _ _ _ _ _ </li></ul><ul><li>Socio- _ _ _ _ _ _ _ _ _ _ _ _ _ _ approaches </li></ul><ul><li>Focus group discussions </li></ul><ul><li>Sample surveys </li></ul><ul><li>Values and _ _ _ _ _ _ _ _ _ research </li></ul>l i t e r a t u r e a n t h r o p o l o g i c a l l i f e s t y l e
  19. 19. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Audience/ Stakeholder Analysis </li></ul>Conventional Segmentation <ul><li>A. gender </li></ul><ul><li>B. income </li></ul>1. SES <ul><li>D. income </li></ul><ul><li>E. education </li></ul>C. Age <ul><li>F. urban-rural residence </li></ul>2. Social Geographical Units <ul><li>A. political units </li></ul><ul><li>B. language groups </li></ul>C. Ethnic groups D. Audience Analysis
  20. 20. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Audience/ Stakeholder Analysis </li></ul><ul><li>Behavior </li></ul><ul><li>N _ _ _ _ </li></ul><ul><li>V _ _ _ _ _ and _ _ _ _ _ _ _ _ _ </li></ul>Innovative Segmentation D. Audience Analysis eeds l i f e s t y l e s alues
  21. 21. Thinking Creatively Communicating KALAHI-CIDSS A combination of m _ _ _ _ _ _, m _ _ _ _ _ _ _, and a _ _ _ _ _ _ _ _ _by which the planners seek to achieve the communication objectives e t h o d s e s s a g e s p p r o a c h e s
  22. 22. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Communication Approaches </li></ul><ul><li>A _ _ _ _ _ _ </li></ul><ul><li>C _ _ _ _ _ _ _ _ _ _ _ _ </li></ul><ul><li>S _ _ _ _ _ </li></ul><ul><li>M _ _ _ _ _ _ _ _ _ _ _ </li></ul>dvocacy o m m u n i c a t i o n o c i a l o b i l i z a t i o n
  23. 23. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Advocacy </li></ul>Persuading people to bring about a voluntary chance in judgment so that people will support a cause and adhere to a belief they may not have held before Targets of advocacy <ul><li>Decision-makers </li></ul><ul><li>Partners or allies </li></ul><ul><li>Media practitioners </li></ul><ul><li>adversaries </li></ul>
  24. 24. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Communication </li></ul>Broad term that uses different channels (interpersonal, group, community, mass) to disseminate critically important information for stakeholders to be able to make informed decision Task of communication <ul><li>Facilitate </li></ul><ul><li>Mediate </li></ul><ul><li>Aim for consensus-building </li></ul>
  25. 25. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Social Mobilization </li></ul>Bringing together all feasible allies to engage people into action; implies wide-scale participator and takes into account political and popular motivations Key activities of Soc Mob <ul><li>Networking </li></ul><ul><li>Alliance-building </li></ul>
  26. 26. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Setting Objectives </li></ul><ul><li>Knowledge </li></ul><ul><li>Attitude </li></ul><ul><li>Practice </li></ul>Change in:
  27. 27. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Levels of Objectives </li></ul><ul><li>Overall policy </li></ul><ul><li>Campaign </li></ul><ul><li>Communication </li></ul><ul><li>Activities </li></ul>
  28. 28. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Kinds of Objectives </li></ul><ul><li>Outcome </li></ul><ul><li>Output </li></ul>the product that comes out of a process The net result of the output
  29. 29. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>What is a communication objective? </li></ul>A t_ _ _ _ which specifies the intended audience, the type of c_ _ _ _ _ that is expected, when and where the communication activity is to take place and, finally what criteria will be used to m_ _ _ _ _ _ degree of success. a r g e t h a n g e e a s u r e
  30. 30. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Components of an Objective </li></ul><ul><li>A_ _ _ _ _ _ _ / S_ _ _ _ _ _ _ _ _ _ </li></ul><ul><li>B _ _ _ _ _ _ _ </li></ul><ul><li>C _ _ _ _ _ _ _ _ </li></ul><ul><li>D _ _ _ _ _ </li></ul>t a k e h o l d e r e h a v i o r o n d i t i o n e g r e e u d i e n c e
  31. 31. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Characteristics of a Good Objective </li></ul><ul><li>S_ _ _ _ _ _ _ </li></ul><ul><li>M _ _ _ _ _ _ _ _ _ </li></ul><ul><li>A _ _ _ _ _ _ _ _ _ </li></ul><ul><li>R _ _ _ _ _ _ _ _ </li></ul><ul><li>T _ _ _ - _ _ _ _ _ </li></ul><ul><li>C_ _ _ _ _ _ _ _ _ _ </li></ul><ul><li>O_ _ _ _ </li></ul><ul><li>W_ _ _ _ _ _ _ </li></ul>p e c i f i c e a s u r a b l e t t a i n a b l e e a l i s t i c B o u n d h a l l e n g i n g wned o r k a b l e ime
  32. 32. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Sample Objective </li></ul>By the end of the campaign, 80 percent of the LCEs should be knowledgeable about KALAHI-CIDSS: KKB.
  33. 33. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Sample Objective </li></ul>By the end of 2010, 80 percent of the LCEs in Region 12 can identify the processes of KALAHI-CIDSS: KKB
  34. 34. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Sample Objective </li></ul>By the end of the 12-month campaign, 80 percent (from 20%) of the LCEs in Region 12 can name the project components of KALAHI-CIDSS:KKB.
  35. 35. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Positioning </li></ul>Creating a specific image or market niche for the social product KALAHI:CIDSS “ Atin ito”, “Kaisa tayo”
  36. 36. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Developing Messages </li></ul><ul><li>Art - for aesthetic appeal </li></ul><ul><li>Science - based on scientific principles and accurate data. </li></ul>
  37. 37. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Message and Materials Development </li></ul><ul><li>Develop messages </li></ul><ul><li>Pretest with stakeholders and gatekeepers . </li></ul><ul><li>Revise and produce final materials </li></ul>
  38. 38. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>7 Cs for Effective Communication </li></ul><ul><li>Command </li></ul><ul><li>a _ _ _ _ _ _ _ _ </li></ul>t t e n t i o n
  39. 39. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>7 Cs for Effective Communication </li></ul>2. Clarify message
  40. 40. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>7 Cs for Effective Communication </li></ul>3. Communicate a b_ _ _ _ _ _ e n e f i t
  41. 41. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>7 Cs for Effective Communication </li></ul>4. Consistency counts
  42. 42. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>7 Cs for Effective Communication </li></ul>5. Cater to the h_ _ _ and h _ _ _ _ e a d e a r t
  43. 43. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>7 Cs for Effective Communication </li></ul>6. Create t _ _ _ _ r u s t
  44. 44. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>7 Cs for Effective Communication </li></ul>7. Call to action
  45. 45. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Pretesting </li></ul><ul><li>Test the potential e _ _ _ _ _ _ _ _ _ _ _ _ and a _ _ _ _ _ _ _ of preliminary versions of materials. </li></ul><ul><li>Learn how to improve the materials </li></ul><ul><li>Avoid costly errors by correcting them before final production and distribution </li></ul>f f e c t i v e n e s s c c u r a c y
  46. 46. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Effective Communication Tools </li></ul><ul><li>internet </li></ul><ul><li>Publication and other print materials </li></ul><ul><li>Public service broadcasts and videos </li></ul><ul><li>Media relations </li></ul><ul><li>Spokespersons </li></ul><ul><li>Events </li></ul>
  47. 47. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Communication Support Materials </li></ul>Print Materials <ul><li>Leaflets/flyers </li></ul><ul><li>Posters/ tarpaulin/ billboards </li></ul><ul><li>Transit media (tarpaulins mounted on moving vehicles) </li></ul><ul><li>Advocacy kits for key decision-makers, like Mayors and other elected officials, members of local health, etc. </li></ul>
  48. 48. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Communication Support Materials </li></ul>Broadcast materials (Radio and Cable TV) <ul><li>PSAs (public service announcements) </li></ul><ul><li>Jingles </li></ul><ul><li>Plugs (30-seconder; 1-minuter) </li></ul><ul><li>Radio drams, documentaries and magazine programs. </li></ul><ul><li>Radio/ TV interviews </li></ul><ul><li>Radio/ TV fora </li></ul><ul><li>Interviews of champions </li></ul><ul><li>Community media </li></ul>
  49. 49. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Communication Support Materials </li></ul>ICTs <ul><li>SMS/ Texting </li></ul><ul><li>Web-based technologies (facebook, twitter, e-groups) </li></ul><ul><li>webstreaming </li></ul>
  50. 50. Thinking Creatively Communicating KALAHI-CIDSS <ul><li>Communication Support Materials </li></ul>Community Media <ul><li>Folk media </li></ul><ul><li>Festivals (religious and cultural events that draw huge crowds </li></ul><ul><li>School plays </li></ul><ul><li>Settings in the community where communication materials may be displayed or aired for maximum exposure ( bus and other public transport terminals, public markets, supermarkets, town plaza, etc.) </li></ul><ul><li>Singing and beauty contest </li></ul>
  51. 51. Thinking Creatively Communicating KALAHI-CIDSS
  52. 52. Thinking Creatively Communicating KALAHI-CIDSS

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