Techsailor Group Overview


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Overview of Techsailor Group, Digital Marketing Agency based in Singapore, Malaysia and China

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Techsailor Group Overview

  1. 1. Leon CK Leong Business Relations Director OverviewTechsailor Group 1
  2. 2. Our Presence 5 regions | 45 people | 7 years in business 2
  3. 3. Our BusinessSoLoMo SolutionsEngage your audience usingSocial Media, Location-basedservices and Mobile solutions 3
  4. 4. Our Services Creative Strategy Digital Strategy Synergize with your marketing. Achieve viral outreach. 4
  5. 5. Our ServicesInteractive mediums. Engaging Conversations. Actionable Insights. 5
  6. 6. Our Awards & Media Mentions 6
  7. 7. Our Media Mentions 企业如何善用社 交媒体? (How can organizations use Social Media effectively) Source: Lianhe Zaobao zbNOW Oct 19, 2012 7
  8. 8. Our Media MentionsConnecting a Community Source: Straits Times Recruit, Oct 6, 2012 8
  9. 9. Our Media Mentions5 don’ts of Social MediaSource: Straits Times RecruitOct 5, 2012 9
  10. 10. Our Media Mentions Straits Times apologises for gaffe on Twitter Source: WEEKEND TODAY April 2 - 3, 2011 10
  11. 11. Our Media Mentions Smart Companies gain from online communities Source: Business Times Feb 8, 2010 11
  12. 12. Our Media Mentions Your 24/7 global office Source: Business Times Mar 11, 2008 12
  13. 13. Our Media MentionsManaged by Techsailor, NTUCMembership’s Facebook Page is rated asTOP in Singapore in terms of Engagement Source: CampaignAsia Sep 2012 13
  14. 14. Clients 14
  15. 15. NTUC Membership 50th Anniversary Online Paid NTUC Membership 50% 42% in May 2011 in June 2011 22,000 FB Page LIKEs 2,000 votes Generated Business Intelligence Increased online Membership Sales 15
  16. 16. Korea Tourism “Korea’s Worth the Trip”100,000 users34,000 Facebook LIKEs18,000 contest participants 16
  17. 17. Our Portfolio – Sri Lanka Tourism 58,000 registered users in 3 months 4,000 Facebook Application Users in 1 month 48.5% year-on-year increase in tourism 17
  18. 18. OCBC Cycle Singapore 2012 Campaign10,000 FB Page LIKEs1,000 increase in ticket salesyear-on-year20% decrease in call-in 18
  19. 19. NUS Overseas Colleges Recruitment Campaign4,000 LIKEs in 1 month20% term-on-term increasein Programme Registration 19
  20. 20. “Catch the Fly” Game for The Karate Kid 5,000 game participants on Facebook in 3 weeks 20
  21. 21. Testimonial from NTUC – Run 350“ Young NTUC roped in TechSailor to assist with the Facebook campaign of Run 350 (2012), Singapore’s premier eco run which aims to increase eco awareness among Singaporeans. This the third Run 350 since 2010 and by far the largest we’ve organised with over 10,000 runners. Part of the marketing plan was to engage the participants through the Facebook platform. After the initial Run 350 campaign and event brief was done to the team at TechSailor, they practically hit the ground running and the campaign was live without much inertia. They knew what we’re looking out for and the working relationship was as simple as our inputs to them becoming the results we wanted. Their responsiveness around the clock, be it to us or to the Facebook fans, was something which we appreciate very much as well. TechSailor’s support was over and beyond their call of duty as their assistance continued to bring closure to the final bit of the campaign even after their obligations ended. That being said, we don’t think that there will be any hesitations to work with them again in the future after this positive experience.” Robin Goh Race Director NTUC Run 350 21
  22. 22. Testimonial from CNN – Sri Lanka Tourism“ CNN partnered with Techsailor to provide Sri Lanka Tourism Promotion Board (SLTPB) the support of social media in virally spreading their brand message to a vast online community. A very vital element in this campaign was to introduce Sri Lanka as a culturally vibrant and beautiful holiday destination to prospective travelers. Techsailor provided a solution by building a contest around Visit Sri Lanka, that would encourage netizens to build their itineraries, share photos and design T Shirts. The competitive element was fuelled by a very lucrative first prize and saw a very high level of engagement with the Sri Lanka Tourism brand. Techsailor seamlessly executed the campaign providing vital insights and data that helped SLTPB to tweak certain elements to keep the interest level high. CNN greatly values the support Techsailor have provided to build a successful campaign for a valued client.” Sonali Chatterjee Sales Director, India & South Asia CNN Advertising Sales 22
  23. 23. Testimonial from NUS Business School - BizAlum“ NUS Business School has worked with Techsailor for more than 1 year on several projects, the most prominent of which is our School’s alumni portal. Leon and Rex were very quick to zero in on our requirements in building more than a website. We were in fact building an online community, and they impressed us with their quick grasp and understanding of client requirements. Awarding them the project and working with them has been an educational and enriching process. They have been quick, responsive and flexible in client servicing, especially Leon who acts as account manager. As they celebrate their anniversary today, I want to send them my heartiest congratulations. I am confident that with their customer-focused approach and at the rate they are going, they will achieve great success in the years ahead.” AW Beng Teck Director Global Alumni Network Office NUS Business School 23
  24. 24. Thank You! Leon CK Leong, Business Relations Director Contact me at Singapore China United Kingdom Malaysia156 Macpherson Road, 中国广东省广州市天河区 Canary Wharf, London E14, Lot 2-1A, Support Services,#08-01, 黄埔大道中207号 United Kingdom Technology Park Malaysia,Singapore 348528 海景花园C栋1801 Lebuhraya Puchong-Sg. Besi, Bukit Jalil, 57000 KL, Malaysia.Tel: +65 6748 8522 邮编:510665 Tel: +44-79-4261-2355Fax: +65 6836 4963 电话 : +86 020 8567 0704 Tel: +60 38994 1750 / 1751 传真 : +86 020 8567 0704 Fax: +60 32297 5390 24