Social Media Marketing - Reaching our Youths

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Social Media Marketing presentation delievered to the staff of Nanyang Polytechnic

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Social Media Marketing - Reaching our Youths

  1. 1. Social Media Marketing Reaching our Youths
  2. 2. Leon CK Leong leon@techsailor.com sg.linkedin.com/in/leonck/ Singapore – Malaysia – China www.techsailor.com www.fb.me/techsailor Contact me on Email or Linkedin for a copy of the slides
  3. 3. Youths In Singapore Facts and Statistics
  4. 4. “ 80% of Singapore’s Facebook users are between 13 and 35 years old” - Facebook.com
  5. 5. World #1 Singaporeans spend the most time on Facebook Almost 40 minutes per session Americans spend about 21 minutes - Experian Hitwise
  6. 6. Facebook:80% vs Newspaper:34% Reach across Singaporeans aged 25 to 34 - Maxus
  7. 7. Why Youth Outreach Lacks Success?
  8. 8. “ Too much noise. Too little context.” - Mobile Youth
  9. 9. “ I can never understand the youths today…” - An adult
  10. 10. “ A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.” - Scott Cook, Founder, Intuit
  11. 11. “ Brands are making products they think are cool rather than products that make people cool.” - Mobile Youth
  12. 12. “ 1 to 3 bad online reviews is enough to deter 67% of the shoppers from purchasing a product or service” - Lightspeed Research study
  13. 13. “ Successful social companies need to engage in their customers' conversations online” - 'The Future of Customer Service’, ItsOpen
  14. 14. So.. What can I do?
  15. 15. 4 tips on Youth Digital Outreach
  16. 16. Tip #1 Build Communities around Youth Aspirations
  17. 17. “ Most companies spend their money on ads, TV commercials, radio spots, and billboards to try and tell you how good their products are. At Monster we choose to support the scene and our athletes. Who dreams about landing a 9 to 5 job? We all dreamed about being pro athletes, musicians and living the lifestyle that makes us who we are.” - Monster Energy
  18. 18. Creating context and connecting the like-minded in a community Become a part of their story
  19. 19. Monster Army is a community of athletically aspiring youths
  20. 20. Tip #2 Create Social Tools to connect like-minded youths
  21. 21. Lacta connects people socially through a creative brand campaign
  22. 22. “ We don’t do advertising anymore. We just do cool stuff… We need to become part of people’s lives and digital allows us to do that.” - Nike
  23. 23. Nike created iPhone apps aimed at socializing sports activities and connecting people
  24. 24. Innovative Endless Racing iPhone game by an Insurance company gets viral
  25. 25. Tip #3 Innovate through crowd sourcing and Co-creation
  26. 26. My Starbucks Idea is a portal that solicits and executes ideas generated from customers
  27. 27. Dell’s CEO, Michael Dell shares about Dell IdeaStorm
  28. 28. Tip #4 Discover and empower Brand Advocates
  29. 29. “ Engage the 10% who already love your brand not the 90% who don’t. Because that 10% will help you sell to the 90%”
  30. 30. Nathan Sawaya Renown Lego Artist “ Your customers are your brand. Passionate customers are your strongest brand voices”
  31. 31. Granata Pet creates advocates out of happy dog owners!
  32. 32. DO NOT Just jump into Youth Digital Marketing
  33. 33. Thank You! If you would like to have a copy of the slides… Email me leon@techsailor.com OR Link me in sg.linkedin.com/in/leonck/ Leon CK Leong Business Relations Director Techsailor Group www.techsailor.com www.fb.me/techsailor

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