Revolutionizing digital marketing with SoLoMo (social, location and mobile)

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Talk at Asia Insurance Review's 2nd Conference on Social Media & Mobile Marketing for Insurance

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Revolutionizing digital marketing with SoLoMo (social, location and mobile)

  1. 1. RevolutionizingDigital Marketing withSoLoMoSocial. Location. Mobile.
  2. 2. Leon CK Leong leon@techsailor.com sg.linkedin.com/in/leonck/Singapore – Malaysia – China www.techsailor.com www.fb.me/techsailor Contact me on Email or Linkedin for a copy of the slides
  3. 3. SoLoMoFacts and Statistics
  4. 4. World #1“ 90% of Singapore owns a smart phone” - Mobile Marketing Association
  5. 5. 58% of Singapore is on Facebook That is over 2.7 million users - Socialbakers.com
  6. 6. World #1Singaporeans spend themost time on Facebook 39 minutes seconds per session Americans spend 21 minutes - Experian Hitwise
  7. 7. “ 36% of Asia’s technology savvy markets use location services to find restaurants and entertainment venues nearby” - TNS (Mobile Life study)
  8. 8. World #1“ 63% of the respondents in Singapore are using location services” - TNS (Mobile Life study)
  9. 9. 5 casesof creative SoLoMoapplication in Insurance
  10. 10. Farmers Insurance strategically places their blimp into popular social game, Farmville
  11. 11. Aviva’s “You are the Big Picture”campaign puts people first literally
  12. 12. Innovative Endless Racing iPhone game puts VrijVerzekerd.nl in the limelight
  13. 13. Google click-to-call triples sales frommobile devices for AllState’s Esurance
  14. 14. Hiscox sells small business insurancewith Wi-Fi location-based Marketing
  15. 15. 5 tipson building or enhancingyour SoLoMo presence
  16. 16. Tip #1Devise a Holistic SoLoMoStrategy
  17. 17. #1: Holistic SoLoMo Strategy“ What are your objectives, target audiences and KPIs?” - Techsailor
  18. 18. #1: Holistic SoLoMo Strategy Digital Marketing Crossroads Which Digital Marketing platforms and channels to use?
  19. 19. Tip #2Develop Integration andSynergy between MarketingPlatforms
  20. 20. #2: Integration and Synergy“ Technology silos make it impossible to understand both the impact of campaigns, and the behaviour of customers, across multiple channels” - Forrester
  21. 21. #2: Integration and Synergy“ Integrated Digital Marketing involves all platforms and channels interoperating in a synergized ecosystem” - Techsailor
  22. 22. Tip #3Optimize the CustomerJourney
  23. 23. #3: The Customer Journey“ We don’t do advertising anymore. We just do cool stuff… We need to become part of people’s lives and digital allows us to do that.” - Simon Pestridge, Marketing Director, Nike UK
  24. 24. #3: The Customer JourneyMap the customers’ journey through awareness,discovery, conversion and advocacy
  25. 25. #3: The Customer Journey“ Understand your customers’ experience. Optimize your Digital Marketing and customer interaction strategy.” - Techsailor
  26. 26. Tip #4Build an engagedCommunity
  27. 27. #4: Community Building“ Focus on how to be social, not on how to do social.” - Jay Baer
  28. 28. #4: Community Building“ Conversation is king. Content is just something to talk about.” - Cory Doctorow
  29. 29. Tip #5Structure actionablePerformance Measurements
  30. 30. #5: Performance Measurement
  31. 31. #5: Performance MeasurementDefine MetricsAlign with strategyDerive actionable insights
  32. 32. The 5 tipsDevise a holistic SoLoMo StrategyDevelop integration and synergy betweenmarketing platformsOptimize the Customer JourneyBuild an engaging CommunityStructure actionable performancemeasurements
  33. 33. DO NOTventure into SoLoMo unlessyou’ve figured out how to…
  34. 34. SoLoMo Thursday by Techsailor Visit SoLoMoThursday.com
  35. 35. Thank You!If you would like to have a copy of the slides… Email me leon@techsailor.com ORLink me in sg.linkedin.com/in/leonck/ Leon CK Leong Business Relations Director Techsailor Group www.techsailor.com www.fb.me/techsailor

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