2012 social media success stories - Bolivar

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2012 social media success stories - Bolivar

  1. 1. A/G Library Marketing Social Media/Branding Success Stories Leon Bolivar Base: New York City
  2. 2. Title of the Presentation | 8/5/2013 | 2 2.5 Campaigns Worth Sharing… • “Keep Calm And Ask a Librarian” branding initiative • Social Pix “World’s Greatest Librarian” @ American Library Association Annual Meeting • Springer’s Best Quote Contest GOAL: Engagement & Branding
  3. 3. Keep Calm…
  4. 4. Title of the Presentation | 8/5/2013 | 4 The Idea: Use a theme/slogan for the year… • “Keep Calm & Ask A Librarian”!– sounds good!
  5. 5. Title of the Presentation | 8/5/2013 | 5
  6. 6. Worlds Greatest Librarian…
  7. 7. Title of the Presentation | 8/5/2013 | 7 The Objectives… • Develop an in-booth promotion at ALA to creates a memorable experience for the librarian. • Somehow integrate social media & increase # of “Likes” on FB. • Be the “talk” of the conference. BUT HOW?!?!?!?
  8. 8. Title of the Presentation | 8/5/2013 | 8 ALA 2012 • Photo Promotion with Social Pix • Librarian T-Shirts
  9. 9. Title of the Presentation | 8/5/2013 | 9
  10. 10. Title of the Presentation | 8/5/2013 | 10
  11. 11. Title of the Presentation | 8/5/2013 | 11
  12. 12. Title of the Presentation | 8/5/2013 | 12
  13. 13. Title of the Presentation | 8/5/2013 | 13
  14. 14. Title of the Presentation | 8/5/2013 | 14
  15. 15. Springer‘s Best Quote Contest #SBQC
  16. 16. Title of the Presentation | 8/5/2013 | 16 The Challenge: • Angie: “Leon– do an end of year social media marketing campaign and see what you can do with those left over “Keep Calm & Ask A Librarian” t-shirts. • Leon: Hmmmmmm…….
  17. 17. Title of the Presentation | 8/5/2013 | 17 The Contest: • Submit an original quote, haiku, limerick, or poem relating to the evolution of digital libraries, research, knowledge, and/or the vital role of a librarian. (the hook): Each participant will receive a free “Keep Calm and Ask a Librarian” t-shirt. For example, Douglas Adams (author of The Hitchhikers Guide to the Galaxy) wrote: “Lovers of print are simply confusing the plate for the food.” Think you have what it takes?? Enter today (via Facebook/Wildfire). The official contest winner gets: A limited edition, printed & framed poster of winning quote, Poster distribution at ALA MW 2013 & ALA 2013, IFLA 2013, etc… A new iPad 2 And a catered holiday lunch for the library staff.
  18. 18. Title of the Presentation | 8/5/2013 | 18 Contest Details… • Set-up using Wildfire App (Google property). • Microsite created on springer.com • Contest promoted via: Facebook proper (promoted post), Twitter, LinkedIn, an eMail Campaign. • Contest ran for 2 weeks. • Total Entries: 100+ entries from librarians around the world- 7selected as finalists. • Miguel Correia, a librarian from ISCAL in Portugal, was chosen (by his own peers) as the winner. Voting period lasted one week. • Winning image/ePoster went “viral” (222.26%) with 302 “Likes”, 896 shares, 27 comments and countless requests for a printable hi res version (emails to libraryzone@springer.com). • To date (and per Facebook metrics) the poster/image has had a reach of 38,997+. • Poster printed and distributed at ALA MW Librarian Conference. • Librarians at conference brought up the contest without being triggered.
  19. 19. Title of the Presentation | 8/5/2013 | 19
  20. 20. Title of the Presentation | 8/5/2013 | 20 • So what does this mean for us? Branding, Awareness, Engagement! THANKS, Leon

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