Improve Your Band's Marketing Effectiveness With Text Promotion


Published on - Get the latest information on Mobile Marketing systems, approaches and technology

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Improve Your Band's Marketing Effectiveness With Text Promotion

  1. 1. Improve Your Band's Marketing Effectiveness With Text Promotion<br />
  2. 2. If you have a band, you know how important it is to have a band marketing plan that will bring a crowd and fans that show up to your gigs that pack the place to it's limits. <br />
  3. 3. The more paying customers your band can bring to a venue, the higher your nightly gig rate will be and the more your revenue, pockets and bookings will grow.<br />
  4. 4. You can go about your band marketing like everyone else, posting fliers or having a Facebook fan page. <br />
  5. 5. What you really need is a list of your fans that you can market to directly. <br />
  6. 6. This is the same as restaurants, retail stores or other businesses that build a list of their best customers and then market to that list with special offers, discounts and event notifications.<br />
  7. 7. How can you build that list of your best fans, the ones that will show up to every gig, tell their friends about your band and buy your music? <br />
  8. 8. You have two options: You can implement an email sign up form on your website or ask people at gigs to write down your email address for you. <br />
  9. 9. This will work to an extent but most emails never reach the intended recipient, most people aren't in front of their computer all day and email response rates hover around 3%. <br />
  10. 10. This means if you sent out 1000 emails to your fans about a show that night, only about 30 would respond due to the low read rate.<br />
  11. 11. The newest form of band marketing is text message marketing.<br />
  12. 12. With text or mobile marketing as it is also know, you build a list of your fans using a mobile marketing company and by implementing a mobile call to action throughout your website, Twitter, Facebook, on your fliers and print ads and at your shows.<br />
  13. 13. People text your band name to a 5 or 6 digit short code number. <br />
  14. 14. They are automatically added to your mobile list and are sent a reply message. <br />
  15. 15. Your list will grow on auto-pilot with no work being done by you. When you have your next gig, simply log into your mobile account, type out a short 160 character message and hit send. <br />
  16. 16. Within 15 minutes 95% of your subscribers and fans will have read the message about your gig directly on their mobile phone.<br />
  17. 17. Bands can even have contests at their shows to grow their mobile list. Invite customers to text the band name to the short code to win a free band t shirt. <br />
  18. 18. The mobile marketing system will automatically text back a set number of customers a winning message while adding the others to your list.<br />
  19. 19. Now your fans have the message about your show right on their phone, they can forward the message to their friends about the gig and when it is on their phone it will drive fans to your show with an average 20% redemption rate. <br />
  20. 20. That same 1000 person list you sent with email will bring in over 200 customers to your show when using text message band marketing.<br />