HumanKind is about understanding people and their behavior. By looking through a human lens, we can change how people feel, think and behave. PeopleShop is the proof. It is about understanding people and their behavior when they shop. People Live. People Work. People Play. People Use. And PeopleShop. Shopping is part of the human journey. PeopleShop is not just a name. It is a system that enables us to tell a cohesive story. It is part of our HumanKind philosophy.
Supporting our PeopleShop philosophy is PeopleShop, a landmark study of more than 13,400 shoppers in 24 categories across seven markets. This study is designed to diagnose shopping behaviors across 40 different touch points and channels. Told through the lens of six shopper archetypes, PeopleShop highlights different behavior patterns of shopping modes, needs and touch points. By applying these patterns to categories, countries and channels, we can predict how people will shop.
PeopleShop is an investment in our future. It is our engine for growth.