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LatinoShop E M E R G I N G C U LT U R E S A R E R E S H A P I N G A M E R I C A , A N D L AT I N O S A R E L E A D I N G T H E W AY Latinos are the fastest-growing population group in America. In fact, one in every six people and one in every four children in the U.S. is Latino. With a projected buying power of $1.3 trillion in 2013, this group is reshaping American shopping behavior. How? This is what LatinoShop, a landmark study conducted by marketing experts Lapiz and Leo Burnett, sought to find out. The findings provide important insight into the influence that culture and technology play when Latinos make their purchases. Take a look at some of the main differences between Latino and non-Latino shoppers. For more insights and detailed research findings on how Latinos shop, contact Enrique.Marquez@lapizusa.com. © 2012 Leo Burnett Group / Lapiz SHOP WITH THEIR SENSES 55% vs. 38% 36% vs. 13% Like to touch and feel a product Think it’s fun to immerse themselves before buying it in the store atmosphere 49% vs. 19% Judge product quality by product packaging SOCIAL SHOPPING S H O P A S A F A M I LY ONLINE A N D OFFLINE 48%37% 36% 31% 17% 18% Consider the Kid-Fluencer Reach out tofriends and family Share opinions and write reviews Use social networking sites 45% 13% Enjoy shopping with kids LEAD IN MOBILE BIG INTO TRENDSETTING A N D TA B L E T S H O P P I N G Latinos are MORE THAN TWICE AS LIKELY vs. non-Latinos to: Shop with a Shop mobile with a phone tablet56% 33% 43% 25% 41% vs. 18% Follow the trends RADIO, BILLBOARDS ANDINFOMERCIALS STILL RANK HIGH 31% vs. 14% Like to try new products first 30% vs. 13% 72% 59% 52% Like to be first to share with friends 46% 35% 23% L AT I N O S KEY N O N - L AT I N O S