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Howard and the Amazing Eye Exam

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Arc teamed up with Alcon to create this innovative approach to get kids and parents educated about children’s eye care. Read more about the project here: http://leoburnett.com/articles/work/how-a-hedgehog-is-spreading-the-word-about-healthy-eyes/

Published in: Health & Medicine
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Howard and the Amazing Eye Exam

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  2. 2. Children often don’t realize they have a vision problem because they think everyone sees the same way they do. In fact, approximately 30 million children in the U. S. have undetected vision problems, which may interfere with their learning development. ‘ That’s why Alcon and The Eye Solution” family of brands want to spread the word about the importance of eye EXHIHS for children. We hope that reading this book with your child will inspire you to schedule an appointment, and help you prepare your child for their visit to the eye doctor. The American Optometric Association recommends that children should have a comprehensive eye exam by an eye doctor at the ages of six months, three years, age six, and every two years to age eighteen*.3 Despîte this, only 14% of children in the Unìted States have had an eye exam by the age of six. " Parents should be aware that vision screenings d0n’t substitute for a comprehensìve eye exam, performed by an eye doctor. And, that children may be more responsìve to treatment when a vision problem ìs detected early. “
  3. 3. Howard gave his glasses one final polish and held them up like a trophy in front of the class. It was his turn to be Star Student, and all eyes were on him. “Today I’m going to tell you about how I got my new glasses, ” Howard announced with pride. “It all started when my mom took me to see the eye doctor. ” STAR STUDENT
  4. 4. sîazià: __ . “Hi Howard, I’m Dr. Iris, ” she said with a friendly smile. “Are you ready to have some fun today? ” He wasn’t sure if she was being serious. Fun was not a word he ever thought he’d hear in a doctor’s office. Seeing the confused look on his face, Dr. Iris explained, “We’re going to start out with Howard liked games. He followed her into the exam room. .1! l“ [il
  5. 5. First, Dr. Iris pulled out a card with rows of shapes on it and asked Howard to name each shape. ì He thought it sounded easy. But as he went i A À down the rows, the shapes got smaller and l smaller. The game ended when the shapes ‘ got so small he couldn’t guess which was L. ' ' which anymore. ‘A, “This shows me how well you ì x can see up close, ” she said. OOODO 2 m
  6. 6. “NeXt, Dr. Iris showed me some cool art. I liked how the little colored circles created different shapes. ” “It’s like those pictures we made in art class using “Sounds like a superpower, ” said Charlie. only little dots! ” Violet chimed in, nodding toward their art on the board. “It’s a useful power, ” Howard agreed, “because if you don’t have color vision, you can’t see the difference “Yes, except not everyone can see the shape in this art. between colors like red and green. That could make You have to have color vision, ” Howard said. schoolwork and other things harder. ”
  7. 7. Then, Dr. Iris said it was — time for a puppet show. “My name is Bandit, and I love shiny things, ” the puppet said. “Dr. Iris has a shiny light, and guess what? ” he said, lowering his voice, e i i s‘ z “I took it! ” x , _ÎÀ U She raised her eyebrows. “I need that light, Howard! See if you can catch him with your eyes. ” Bandit ran this way and that, up and down, near and far. While Howard did his best to chase , Bandit with his eyes, Dr. Iris watched Howard’s ‘ eyes to see how well they could keep up.
  8. 8. “Y0u’ll never believe what happened neXt. Has anyone been to a 3—D movie? ” Howard asked. Lots of hands shot up urgently, like Oooh, me! Yesss, me! “A_t a 3—D movie you get to wear special glasses, and they make the picture look like it’s popping off the screen! ” Lucy explained. Îl V “That’s right, ” said Howard. “First, Dr. Iris had me look at a 3-__D book without special glasses and al1I saw was a bunch of dots. Then, she told me to put the special glasses on, and shapes popped right out at me! ” i î‘. ‘.: T” ' ‘î-a-mgug-r‘
  9. 9. “While I was looking at the shapes, Dr. Iris explained that Seeing in 3—D happens when your eyes work together as a team. ” “Like in T-ball? ” Teddy and Tanner asked at once. Teddy and Tanner were twins. They did everything as a team. “A lot like T-ball, ” Howard said. “If one eye isn’t Seeing correctly it can throw off your 3—D vision, just like if one player ìsn’t playing their position it can throw off the whole team. ” The twins nodded, knowingly. 4'
  10. 10. After that, Dr. Iris had Howard look through the biggest pair of glasses he’d ever seen. “Take a look through these and tell me what you see, ” she said. “I’m not sure, ” Howard admitted. “Everything looks fuzzy. ” o D o o o “Let’s see if we can fix that, ” Dr. Iris said. Howard heard click, click, and suddenly the eye chart carne into focus. “I can see the shapes clearly! ” Howard beamed.
  11. 11. f ' “The last part of the exam reminded me of my favorite subject l in school, Science, ” Howard grinned. “Dr. Iris put drops in my L / eyes and looked at the inside of each eye with her light. Best of all, she took a picture and gave me a copy to keep as a souvenir! ” “Eewww, ” Drew howled. i “Grossss, ” whined Dylan, rolling her eyes. L “AWESOME, ” shouted Molly. ' ‘ “That is fascinating, Howard! ” said Ms. Owl. 41/
  12. 12. “Does anyone have any questions for Howard? ” Ms. Owl asked. Molly raised her hand. “How did you know you needed to go to the eye doctor? ” “My mom took me before school started. She said Howard replied. we needed to make sure my eyes were ready to learn, ” He saw a hand waving around wildly. “Yes, Drew? ” “If I go to the eye doctor, am I going to get glasses, too? ”
  13. 13. “Not everyone needs glasses, ” said Howard. “Dr. Iris told me that kids with certain vision problems getto do exercises instead. ” “Exercises? ” Tanner asked. “Like in m class? ” Y “Right, ” said Howard, “but for your eyes. ” “I wonder who has the strongest eyes in the world? !” said Teddy. “I don’t know, ” Howard laughed. He imagined an eyeball lifting weights and chuckled to himself.
  14. 14. l l Lucy piped up. “Was going to the eye doctor scary? ” Howard thought for a minute. “We played a game, saw some art, had a puppet show, watched 3—D shapes pop off a page, looked through a big pair of glasses, and i got a picture of the inside of my eyes. i No, I don’t think it was scary at all! ” ‘T. < r 1"} . @_ lx “x
  15. 15. “I really like my new glasses, ” Howard added. “They make it easy to do my favorite things, like play hall at recess and read books. You should ask your mom or dad to take you to the eye doctor, too! ” His classmates applauded and Ms. Owljoined in. “Excellent, Howard, ” said Ms. Owl. “It was a very informative presentation. You truly are a Star Studenti”
  16. 16. We offer our sincerest thanks to the many people who helped make Howard and the Amazing Eye Exam a reality, including Aarra, and Bernstein & Andriulli. A Very special thanks to Lea Hyvèirinen, MD, PhD, FAAP, LEA Test Intl, LLC and GOOD—LITE “ for their permission to use the likeness of their Lea SYMBOLS “, and ColorCheclU” Color Vision Screening respectively. BROUGHT T0 YOU BY THE eyeSOLUTION" opfl‘ i 130m‘ roncazr! 9 ‘"55 Schedule your childîs cyc exam today.

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