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Eye On 
Snapchat presents Our Story, 
sponsored by [Your Brand Here] 
12.08.14
Contents 
1. Table of contents 
2. Snapchat’sStory Stream, now with 100% more sponsors 
3. The Sponsored Our Story Experie...
Eye On: Snapchat’sStory Stream, now with 100% more sponsors 
Here’s Snapchat 
Snapchat is a popular app with which 
users ...
Eye On: The Sponsored Our Story Experience 
• Live events appear in the My 
Friends section of Snapchat 
below Recent Upda...
Snapchat usage is exploding! In September 2014, 
GlobalWebIndex reported that between 40% and 50% of US, 
UK and Canadian ...
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Eye On: Snapchat Sponsored Stories

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The latest Eye On takes a closer look at Snapchat's newly announced sponsored stories.

Why's it important?

Snapchat usage is exploding. In September 2014, GlobalWebIndex reported that between 40 - 50% of US, UK and Canadian teens use Snapchat. Stories are getting 1 billion views per day and 800 million snaps per day. According to Niche, Snapchat is the 3rd most popular platform for teens behind Facebook and Instagram.

And brand adoption isn’t far behind. The 30 to 60 second format makes it easy for brands to create dynamic, compelling content for users.

Brands should take note of Snapchat:

-With 1 billion views per day, brands need to be there.
-Brands can tap into the massive power of authentic UGC to power their Stories.
-Content can be pre-made and slotted in or created in real-time.

Published in: Marketing, Social Media
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Eye On: Snapchat Sponsored Stories

  1. 1. Eye On Snapchat presents Our Story, sponsored by [Your Brand Here] 12.08.14
  2. 2. Contents 1. Table of contents 2. Snapchat’sStory Stream, now with 100% more sponsors 3. The Sponsored Our Story Experience 4. Why is this important?
  3. 3. Eye On: Snapchat’sStory Stream, now with 100% more sponsors Here’s Snapchat Snapchat is a popular app with which users can create videos/photos (snaps) that are deleted after a few seconds once they are viewed. Recently, the app debuted its latest ad product, a sponsored label on Our Story, during the 2014 American Music Awards. Eye On: Snapchat’s “Our Story” Sponsored, Vol 3, Issue 5, December 2014 © Leo Burnett /// Arc Worldwide Our Story allows users within close proximity of certain events to publicly contribute to a stream of curated snaps. As an evolution to Our Story, Snapchat allowed Samsung to sponsor the story. Our Story content allows users to see events through the eyes of an actual participant. Stories appear high up in users’ friends lists, a prime location for content consumption and brand sponsorship visibility.
  4. 4. Eye On: The Sponsored Our Story Experience • Live events appear in the My Friends section of Snapchat below Recent Updates and above the Friends list. • Sponsored filters appear interspersed throughout the Our Story stream. Not every snap in the story contains a sponsorship message. Eye On: Snapchat’s “Our Story” Sponsored, Vol 3, Issue 5, December 2014 © Leo Burnett /// Arc Worldwide
  5. 5. Snapchat usage is exploding! In September 2014, GlobalWebIndex reported that between 40% and 50% of US, UK and Canadian teens use Snapchat. Stories are getting 1 billion views per day and 800 million snaps per day. According to Niche, Snapchat is the third most popular platform for teens after Facebook and Instagram. And brand adoption isn’t far behind. The 30- to 60-second format makes it easy for brands to create dynamic, compelling content for users. Brands should take note of Snapchat: • With 1 billion views per day, brands need to be there. • Brands can tap into the massive power of authentic UGC to power their Stories. • Content can be prepared and slotted in or created in real time. • Snapchat has a cool factor. And you know it when you see it! Eye On: Snapchat’s “Our Story” Sponsored, Vol 3, Issue 5, December 2014 © Leo Burnett /// Arc Worldwide 1,000,000,000,000 plays per day Eye On: Why is this important? Sources: GlobalWebIndex, http://blog.globalwebindex.net/snapchat-and-teens; Niche, https://ink.niche.com/best-worst-media-habits-class-2014/; Snapchat

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