The latest Eye On takes a closer look at Snapchat's newly announced sponsored stories.
Why's it important?
Snapchat usage is exploding. In September 2014, GlobalWebIndex reported that between 40 - 50% of US, UK and Canadian teens use Snapchat. Stories are getting 1 billion views per day and 800 million snaps per day. According to Niche, Snapchat is the 3rd most popular platform for teens behind Facebook and Instagram.
And brand adoption isn’t far behind. The 30 to 60 second format makes it easy for brands to create dynamic, compelling content for users.
Brands should take note of Snapchat:
-With 1 billion views per day, brands need to be there.
-Brands can tap into the massive power of authentic UGC to power their Stories.
-Content can be pre-made and slotted in or created in real-time.