On August 27, 2013 Facebook changed its terms to allow for promotions (contests, games, sweepstakes) to take place directly on the Timeline.
While the change does provide a new avenue for promotions on Facebook it doesn’t come without risk. Regardless of how brands activate a promotion, the brand is still responsible for the lawful operation, compliance, and fulfillment of the promotion. As prize value and promotion length increase, so does the risk to a brand. And as risk increases, brands should also increase consideration for more formal promotion activations.
It is important to understand the risks and know when to host a promotion on the timeline vs in a custom app. We’ve developed this infographic help you understand your options and make an informed decision.