Eye On: Facebook Newsfeed Redesign

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On March 7 2013, Facebook outlined visual design changes coming to the social
network’s News Feed. These changes are designed to reduce clutter and make a
more consistent experience across desktop, mobile and tablet devices. The redesign
also brings Facebook users additional ways to discover content through specialized
content feeds. These feeds allow people to go beyond their current News Feed and
delve deeper into content they might otherwise miss.

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Eye On: Facebook Newsfeed Redesign

  1. 1. Eye On: Facebook Newsfeed Redesign ! ! ! On March 7 2013, Facebook outlined visual design changes coming to the social New Content Feeds! network’s News Feed. These changes are designed to reduce clutter and make a more consistent experience across desktop, mobile and tablet devices. The redesign • Most Recent! also brings Facebook users additional ways to discover content through specialized • All Friends! content feeds. These feeds allow people to go beyond their current News Feed and • Photos! delve deeper into content they might otherwise miss. • Music! • Following! While these changes are primarily cosmetic and user-oriented, Facebook has • Games! outlined four things marketers need to know about the News Feed redesign: • Groups! • Close Friends! ①  This redesign is engineered to encourage people to spend more time interacting with their News Feed. Marketers might have more potential to reach and engage their audience on the News Feed. ②  Users will have the option to select a “Following” feed that shows all of the stories from the Pages and people they follow; this provide another opportunity for brand page content to be discovered. ③  Page posts, ads, and sponsored stories are more visible in this redesigned News Feed. Images within each post, ad or sponsored story will be shown at a larger resolution. ④  Page Like Stories (organic and paid) will display a brand’s cover photo. This will increase the importance of using consistent, on-brand assets for cover photos. The way Facebook surfaces stories from people and pages remains the same in the standard news feed. The algorithm that determines which stories appear in the News Feed is not changing. However, these stories will seem more visible due to the new larger look coming to photos, news articles, maps, outside content, and events. The redesigned News Feed will roll out very slowly over the coming weeks, first to desktop users, then to mobile users. Facebook intends to see how users interact with the new layout and optimize it for broader release. No dates have been communicated on when the redesign will go live for the broader public. To learn more or join the waitlist, visit: https://www.facebook.com/about/newsfeed!Eye On: Facebook Graph Search, Vol 2, Issue 4, March 2013 © Leo Burnett/Arc Worldwide!Contact: Lisa Diehlmann (312-220-5924) or Marina Molenda (312-220-5465)!

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