Digital Fuel September 2009


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Monthly dose of digital creative ideas, inspiration, trends and works picked out by Leo Burnett Praha

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Digital Fuel September 2009

  3. 3. Monopoly City Streets http:// Google and Hasbro, the producer of popular desk game Monopoly, launched the biggest Monopoly ever – Monopoly City Streets. Unfortunately our Karolinsk á street is not available.
  4. 4. New Red Bull website You will not find any product info, on homepage like at many other corporate sites but athletes profile, videos, photos and reports from the events – content that is fun and surfers will come back for it.
  5. 5. SAAB Change Perspective <ul><li>SAAB shows how they try to look at things from different persepctive. </li></ul><ul><li>The FWA site of the month award. </li></ul>http :// /
  6. 6. VW The open cage <ul><li>VW Eos interactive short film. </li></ul><ul><li>The FWA site of the day award. </li></ul>
  7. 7. VIRALS
  8. 8. T-Mobile Dance Oprah Winfrey ’s show If you liked Cannes award winning T-Mobile Dance at Liverpool Station, watch this. The biggest flash mob dance ever – 21.000 dancers in Chicago downtown. More than 3.000.000 views online. http://www. viralblog . com / viral - commercials / ophrah - winfrey - flash - mob - dance /
  9. 9. <ul><li>Do you want to get daily dose of creative inspiration, interactive ideas or useful insights ? </li></ul><ul><li>Click on the link and Became a fan of Leo Burnett Praha on Facebook . </li></ul>
  10. 10. Danish mother seeking father <ul><li>Controversial viral was made to create awareness for Denmark and the openness of the Danish people. However, the result was totally opposite, a lot of parodies were made and although viral generated more than 800,000 views on YouTube in just a couple of days, VisitDenmark removed it after one week . </li></ul>http://www. youtube . com / watch ?v=5yF7hwGN-Co
  11. 11. PUMA Builds Ferrari Car Out of Clothes <ul><li>The PUMA Pitcrew really knows how to work their magic. Watch as they transform a Ferrari display into a motorsport masterpiece using their creative mastery with the official PUMA Ferrari clothing range. </li></ul>http://www. youtube . com / watch ?v=JqRUwHyJKV8
  12. 12. MOBILE APP
  13. 13. Sushipedia <ul><li>Love sushi? This is must have for you. </li></ul><ul><li>Fantastic application for iPhone by Tokiolabs. </li></ul>http://www. youtube .co m/watch?v=PTSCkr7T0YY
  14. 14. PUMA index iPhone application <ul><li>When the stock go down, the mode’s PUMA clothes come off. As PUMA says; if you loose your shirt, at least the models do too. What is more, i f you show your iPhone with the app installed to a PUMA sales rep, you even get a 20% discount on your next purchase. </li></ul>http://www. viralblog . com /mobile- and - iphone / the -puma-index- markets - and - models /
  15. 15. AXE Day/Night MMS G reat way to use SMS & MMS to engage the target audience for the latest print ad for the new Axe Day & Axe Night products. The print ads are censored, with the strapline: “ One is suitable for general audiences. The other one is not. ” Readers are invited to see the censored parts by texting a number after 9pm, when they will then receive an MMS to complete the saucy print ad. http://www. digitalbuzzblog . com / axe - day - night - sms - mms - print -ad/
  16. 16. Nearest tube AR for iPhone <ul><li>Phone app bring you Nearest Tube one of the first augmented reality apps to go live in the iPhone . </li></ul>
  18. 18. 87 cool things by Google Creative Labs <ul><li>Inspiring work presented by Google at Advertising Week in NYC. </li></ul><ul><li>It is full of i nnovative campaigns, projects, and even accidents that can encourage us to expand our imaginations, think beyond our expectations and consider the impossible. </li></ul>
  19. 19. The3six5 project <ul><li>U nique the3six5 project : Everyday for 365 days, a different person will write an entry about their experience that day. By doing so, starting from January 1 to December 31 of 2010, we will have a snapshot of the entire year, told from the perspective of 365 individual voices. There are a lot of days available, join now :) </li></ul>http :// /
  20. 20. Sand animation <ul><li>Sand animation by Kseniya Simonova </li></ul>
  21. 21. TRENDS
  22. 22. Czech companies on Twitter <ul><li>Nice article about how Czech companies use Twitter service. 19% of “Twittering companies” are from advertising field. </li></ul>http://www.lupa. cz / clanky / pruzkum -jak- pouzivaji - ceske -firmy- twitter /
  23. 23. What are people doing on social networks? <ul><li>Messaging the friends, uploading photos, finding friends are TOP activities on social networks. </li></ul><ul><li>On the other hand, dating is not very popular. </li></ul><ul><li>Brands should consider this in creative process of communication of social networks. </li></ul> 2
  25. 25. Order pizza through Facebook <ul><li>First Czech Pizza order through Facebook. Unfortunatelly, now only for Vsetin region. </li></ul>http:// apps . facebook . com / alcaponebar /
  26. 26. Vodafone kamarádi <ul><li>New Facebook promo from Vodafone Czech. </li></ul><ul><li>Make the collage of your friends and win NetBook. </li></ul><ul><li>More than 30.000 monthly users </li></ul>http:// apps . facebook . com / vodafone - kamaradi /
  27. 27. <ul><li>If you prefer Twitter and want to get daily dose of creative inspiration, interactive ideas or useful insight, click on the link and follow us on . </li></ul>
  28. 28. The new media workout plan <ul><li>Spending too much time on social networks? </li></ul><ul><li>Burn some fat, not yo’ brain  </li></ul>http://www. patrickmoberg . com / workoutplan /
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