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From idea to product market fit

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How to go from an idea to a successful company reaching product-market fit.
How to explain your idea, how to find your users, how to build an MVP and how to reach market fit.

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From idea to product market fit

  1. 1. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Leo Benkel, Founder & CEO
  2. 2. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Leo Benkel Technical Advisor
  3. 3. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 From Idea to Product Market Fit
  4. 4. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Idea
  5. 5. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 One sentence idea What problem are you solving? For who? Why you? How? What is the value add?
  6. 6. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Tell me your idea
  7. 7. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 User Scenario
  8. 8. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Power of storytelling Empathy Entertain Inspire Imagine Memorable
  9. 9. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 How to tell stories? Personal Goal Challenge Structure Engage
  10. 10. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Story structure Persona Initial situation Problem encountered Desired Solution Your implementation
  11. 11. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Tell me your story
  12. 12. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Differentiating factor
  13. 13. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Best possible product All the features !
  14. 14. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Not useful Nice to have Essential Triage Sort the features
  15. 15. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Give me features
  16. 16. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 MVP
  17. 17. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Design Make plans Minimal Feedback loop Branding Business model
  18. 18. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Prototype Frugal Iterate No-code? Mobile? Web? Handmade Introspect
  19. 19. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 What will go wrong? Traction Conversion Friction Technology Ambition
  20. 20. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Tell me about a MVP
  21. 21. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Market Fit
  22. 22. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Feedback Collect all the feedback ! User Acquisition Prototype Feedback Market Fit Idea
  23. 23. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Exponential growth The Chasm early adopters Majority Late adopters Conversion
  24. 24. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Strategy to attract more users Branding Advertisements SEO Referral Time
  25. 25. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 When have you reached Product Market Fit ? Satisfaction Need Cost When users are ready to pay you to satisfy their needs
  26. 26. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Exponential growth Users Time
  27. 27. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 What will you gain from Product Market Fit Users come to you Users come back Talents come work with you Talents stay work with you
  28. 28. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 Ready to take off?
  29. 29. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482 What do you think?
  • vonperger

    Mar. 8, 2021

How to go from an idea to a successful company reaching product-market fit. How to explain your idea, how to find your users, how to build an MVP and how to reach market fit.

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