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Lens Academy - Servizio formazione alle aziende - lTA - 2016

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Lens Academy, formazione online e in aula (workshops) per le aziende e agenzie media in Italia.
La formazione per il tuo team sulla pubblicità guidata dai dati, e il programmatic.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Lens Academy - Servizio formazione alle aziende - lTA - 2016

  1. 1. Servizi alle aziende & agenzie
  2. 2. Lens Academy è il certificatore dell’advertising technology (Ad Tech), grazie a corsi per la pubblicità digitale guidata dai dati. Grazie alla partnership con IAB Italia, Lens Academy offre un percorso di formazione completo su tutti i temi del media e pubblicità digitale, in particolare il programmatic e data drvien advertising. Siamo i primi ad aver creato un percorso di formazione per le competenze molto richieste nostro settore: il Programmatic Specialist. La formazione avviene in elearning, in aula e con soluzioni tecnologiche proprietarie a supporto. CLICCA QUI Guarda la presentazione dei fondatori I certificati sono riconosciuti IAB Italia / Lens Academy. Cos’è Lens Academy
  3. 3. I coach Italiani & internazionali, e l’expertise di IAB Italia I coach di Lens Academy sono professionisti dei media digitali e pubblicità digitale che insegnano l’argomento specifico di cui sono i veri esperti. Non vedono l'ora di condividere la loro conoscenza per te e per la tua azienda, in modalità sia online che dal vivo. Grazie alla partnership con IAB Italia, ora tutti gli argomenti del digital advertising e media sono nell’offerta formativa per la tua azienda. CLICCA QUI Scopri chi sono i coach Il team di Lens Academy In partnership con
  4. 4. Promuovi la formazione eLearning ai tuoi dipendenti e misura le loro competenze. Regala i corsi ai tuoi clienti, i corsi sono agnostici. Accedi a sconti per acquisti di corsi ‘a pacchetto’. Grazie alle conf-call puoi formare il team a distanza. Le conf call sono indicate soprattutto per mostrarti le piattaforme dell’ad tech, in modalità screen sharing. Gli argomenti vengono decisi in base alle esigenze della tua azienda, anche prenotando con poco preavviso. e/o e/o Che formazione puoi richiedere per la tua azienda? eLearning Misura l’apprendimento Corsi in aula Workshops Formazione dal vivo A distanza in conf-call Il percorso di formazione personalizzato dal vivo per la tua azienda. Puoi contare sull’esperienza dei migliori coach italiani e internazionali e sull’expertise di IAB Italia. Veniamo noi da te o puoi organizzare nelle nostre aule. Gli argomenti vengono decisi in base le esigenze della tua azienda, es. gestire i dati, le basi del programmatic, il social media advertising, etc.
  5. 5. I certificati e gli attestati sono riconosciuti IAB Italia / Lens Academy I corsi della sezione Certification, rilasciano dei veri e propri certificati a fronte del superamento di un esame finale dopo il percorso di studio eLearning. Il LAPE (Lens Academy Programmatic Enabled) è il programma per le aziende che fruiscono dei servizi di formazione di Lens Academy per un minimo di 3,800€ da erogare durante l’arco di un anno. Quali sono i vantaggi per la tua azienda? Formazione certificata LAPE Program per aziende Servizio Jobs 1 anno 3.800 € minimo Formazione personalizzata • Elearning • Formazione in aula • Elearning + aula • Approfondimenti • Servizio HR per aziende LAPE I corsi eLearning offrono un’ampia gamma di scelta: I corsi Basic garantiscono una formazione di base. Le Pro Series sono corsi di aggiornamento che trattano temi specifici e per i quali i professionisti si devono tenere aggiornati. I servizi di formazione sono offerti ai partner LAPE in maniera del tutto personalizzata. C’è chi preferisce il percorso di eLearning per il loro team e poi un corso in aula di approfondimento, e chi sceglie il solo corso in aula. Tra i benefici: contenuti, aggiornamenti esclusivi e l’accesso illimitato ai profili di professionisti che stanno cercando nuove opportunità di lavoro. Creiamo il marketplace dei profili specializzati nel media. Ci sono privati che si iscrivono ai corsi di formazione di Lens Academy per aggiornarsi e ambire a nuove opportunità lavorative. I profili vengono messi a disposizione delle aziende LAPE partner in maniera illimitata. Per le aziende non partner, un massimo di 5 profili presentati all’anno. I profili sono frutto di una pre-selezione da parte di Lens Academy. Le priorità sono le seguenti: 1. Attinenza alla job description 2. Profili certificati IAB Italia Lens Academy 3. Profili con attestato 4. Stagisti 5. Privati iscritti al servizio jobs
  6. 6. Scopri di più sui corsi eLearning
  7. 7. CERTIFICAZIONE Programmatic Specialist Durata: 10 ore totali | eLearning course Certificazione: Programmatic Specialist IAB Italia / Lens Academy Modalità: Online mediante accesso in piattaforma Lens Academy. Ogni lezione ha la durata di 10-15 minuti e verrai sottoposto a dei quiz per confermare quanto appena appreso. Agenda: 3 moduli | 36 lezioni | 1 Esame finale -Le basi del programmatic (12 lezioni | 138 min + 60 min di quiz) -Programmatic buying (12 lezioni | 123 min + 60 min di quiz) -Programmatic selling (12 lezioni | 154 min + 60 min di quiz) Lingua: ITA Prezzo unitario: 600 € + IVA* CLICCA QUI Quantità Sconto 1-5 5% 6-12 10% 12-19 15% +20 Contact us *dove applicabile Elearning: Certificazione SCOPRI DI PIÙ
  8. 8. Scopri di più sui corsi in aula e approfondimenti
  9. 9. Vuoi creare un team forte nel programmatic o su altri temi del digital media? Lezioni in aula per aziende
  10. 10. GLI ARGOMENTI PIU’ RICHIESTI DAI NOSTRI CORSISTI CONTATTACI A INFO@LENS.ACADEMY Personalizza il percorso di formazione per la tua azienda 1. Data Driven advertising e introduzione al programmatic. • Quali sono i canali in cui si può fare data driven advertising. • Quali dati si utilizzano per il data driven e come si tracciano? • Quali metodologie esistono di advertising e quali sono più indicate per una strategia data driven. • Display advertising, cos'è e come si declina sui vari mezzi. • Programmatic trading cos'è nello specifico e che tecnologie si utilizzano, perchè si parla di RTB e cos'è la pubblicità mirata. 2. Programmatic Buying • Campagne a performance Vs Branding • Strumenti di misurazione e A/B testing • Strumenti di gestione dati • Cos'è e a cosa serve una Data Management Platform ad un sito eCommerce. • Mobile advertising: formati, misurazione, metodologie • Strumenti second screen 3. Programmatic Selling • Il programmatic per chi vende • Sell side: ad-server, SSP, ad exchange • Ad Server e gestione programmatic selling • SSP: istruzioni per l’uso • Mobile e Video advertising: formati, misurazione, metodologie • Programmatic selling: strategia olistica e waterfall 4. Programmatic, dati automazione creatività • DCO (Dynamic Creative Optimization) • Programmatic Creative • Creatività guidata dai dati • Strumenti Email marketing per programmatic adv • Native Advertising • Video Advertising Vs TV advertising 5. Dati, Data Management Platform • Cos' è una DMP,Criteri di selezione di una DMP • DMP vs Data Provider vs Data Exchange • Raccolta dati: Dati di prima, seconda e terze parti • Integrazione con CRM • Inferenza e Lookalike, campionamento, profiling • Segmenti e Tassonomia • Container Tag & SDK, pixel VS matching pixel, swapping pixel • Integrazioni S2S, TTL, Recency, Frequency • Integrazione di un containerTag in pagina • Switching tra DSP e DMP 6. Altri argomenti • Native, video, mobile advertising • Social advertising, Search engine marketing • Digital media planning • Altri argomenti da concordare
  11. 11. CONTATTACI A INFO@LENS.ACADEMY LEZIONI IN AULA E APPROFONDIMENTI • I corsi comprendono la partecipazione dei COACH di Lens Academy o di IAB Italia, affrontato sempre in maniera totalmente agnostica. • Il listino non include i costi di trasferta, nel caso il workshop si tenesse al di fuori di Milano. • I prezzi si intendono IVA esclusa. ½ giornata 1.900 € Conf call 200 € /h Pacchetti di mezza giornata fruibili in maniera modulare con prezzi di convenienza Indicativo per 10 partecipanti Tariffa/ora 600 €/ora Indicativo per 10 partecipanti DECIDI TU GLI ARGOMENTI, QUANTE ORE O GIORNATE PRENOTARE E DOVE FARE LE LEZIONI Listino prezzi In partnership con
  12. 12. Il Programmatic è l'automazione di acquisto e vendita di annunci pubblicitari sui media. Può avvenire attraverso prenotazione o su asta in tempo reale. Descrive come campagne online sono prenotate, gestite, analizzate e ottimizzate, attraverso l'utilizzo di piattaforme tecnologiche. Il programmatic include il Real Time Bidding che è un protocollo tecnologico che permette di negoziare ogni singola impression mediante un'asta in tempo reale. Il programmatic è incluso nella disciplina del data driven advertsing cioè un approccio guidato dai dati attraverso il quale gli acquirenti e i venditori di media (o media owner) automatizzano i processi di compra-vendita a sostegno del percorso di coinvolgimento del potenziale cliente. Appendice: Che cosa è il programmatic?
  13. 13. GRAZIE CONTATTACI E: info@lens.academy

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