Tomorrows big-spenders-global-student-market euromonitor

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Tomorrows big-spenders-global-student-market euromonitor

  1. 1. Tomorrow’s Big Spenders: The Global StudentMarketPhone: +44 20 8123 2220Fax: +44 207 900 3970office@marketpublishers.comhttp://marketpublishers.com
  2. 2. Phone: +44 20 8123 2220 http://marketpublishers.comTomorrow’s Big Spenders: The Global Student Market Date: February 1, 2013 Pages: 89 Price: US$ 2,600.00 ID: T6A61CAC753ENThe global student base is expanding, as young people choose higher education in the face of anincreasingly competitive job market. Whilst rising tuition and living costs mean many students are living ona tight budget, their combined purchasing power is impressive and brands are keen to capture the loyalty ofthese future big spenders as they become consumers in their own right. This report examines globalstudent behaviour and spending habits, and the opportunities they present for marketers.Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists andplanners, they draw on Euromonitor International’s vast information resources to give top line insightacross markets and within consumer segments. Written by some of our most experienced analysts, theyare designed as provocations for senior management to use in their own forum, allowing them to standback and reflect on the behaviour and motivation driving global markets today and tomorrowData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report? Get a detailed picture of the Strategy Briefing market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market’s major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 40 years experience of publishing market research reports, businessreference books and online information systems. With offices in London, Chicago, Singapore, Shanghai,Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analystsworldwide, Euromonitor International has a unique capability to develop reliable information resources tohelp drive informed strategic planning.Table of ContentExecutive SummaryStudent Demographics Chart 1 Leading Global Higher Education Markets 2012Costs and Spending PowerCharacteristics of Generation YEating HabitsSocial LifeAttitudes Towards TechnologyAttitudes Towards TravelOutlookIntroductionFirst-time ConsumersStudent DefinitionEuromonitor International SurveysOverview of Generation YTomorrow’s Big Spenders: The Global Student Market 2
  3. 3. Phone: +44 20 8123 2220 http://marketpublishers.comSummary 1 Generational CohortsSummary 2 Gen Y CharacteristicsStudent DemographicsNumber of Students Table 1 Major Markets: Number of Higher Education Students 2007-2012 Chart 2 Major Markets: Higher Education Students as % Total Population 2012Reasons for Going Into Higher Education Chart 3 Major Markets: Youth Unemployment Rate by Country 2006-2011International Students Chart 4 Major Markets: Number of Foreign Students in Leading Host Countries 2007/2012Summary 3 The Most Overseas-friendly Countries for Universities, 2011Adult LearningFinance and Spending PowerPublic and Private Spending on Higher Education Table 2 Major Markets: Spending on Education Per Student in Higher Education 2007/2012the Costs To Students Chart 5 Major Markets: Education Costs as % Monthly Budget Among College Students, by CountryFinancing Education Chart 6 Methods Used by College Students to Finance Education, by RegionGovernment Aid Table 3 Major Markets: Distribution of Financial Aid to Students in Selected CountriesEducation Loans Table 4 Major Markets: Education Lending - Outstanding Balance by Country 2007/2012Student BehaviourEating Habits Chart 7 When Students Eat - Global Chart 8 Home Eating Habits - Global Chart 9 Reasons for Buying Ready Meals - Global Chart 10 Dietary Restrictions - Global Table 5 Global Sales of Weight Management Products 2007/2012 Chart 11 Willingness to Pay More for Specific Attributes - Global Table 6 Fairtrade Sales in Leading Countries 2010/2011Social Life Chart 12 Factors Important for Happiness and Fulfilment - Global Chart 13 Major Markets: Frequency of Alcohol Consumption Chart 14 Alcohol Consumption - GlobalTechnology Chart 15 Time Spent Researching On-line for Educational Purposes by Gender Chart 16 On-line Activities - Global Chart 17 Mobile Phone Activities - Global Chart 18 Global Sales of Smart Devices 2006/2011/2016Summary 4 Useful Student Apps 2012Student TravelStudents Attitudes and Aspirations Chart 19 Student Attitudes to Life - Global Table 7 Factors That Make For a Happy Life, by CountryCountry SnapshotsBrazil Chart 20 Brazil: Number of Higher Education Students 2007-2012 Chart 21 Eating Habits - Students vs Other Respondents in Brazil Chart 22 On-line Activities - Students vs Other Respondents in BrazilChina Chart 23 China: Number of Higher Education Students 2007-2012 Chart 24 Eating Habits - Students vs Other Respondents in China Chart 25 On-line Activities - Students vs Other Respondents in ChinaTomorrow’s Big Spenders: The Global Student Market 3
  4. 4. Phone: +44 20 8123 2220 http://marketpublishers.comFrance Chart 26 France: Number of Higher Education Students 2007-2012 Chart 27 Eating Habits - Students vs Other Respondents in France Chart 28 On-line Activities - Students vs Other Respondents in FranceGermany Chart 29 Germany: Number of Higher Education Students 2007-2012 Chart 30 Eating Habits - Students vs Other Respondents in Germany Chart 31 On-line Activities - Students vs Other Respondents in GermanyIndia Chart 32 India: Number of Higher Education Students 2007-2012 Chart 33 Eating Habits - Students vs Other Respondents in India Chart 34 On-line Activities - Students vs Other Respondents in IndiaJapan Chart 35 Japan: Number of Higher Education Students 2007-2012 Chart 36 Eating Habits - Students vs Other Respondents in Japan Chart 37 On-line Activities - Students vs Other Respondents in JapanUK Chart 38 UK: Number of Higher Education Students 2007-2012 Chart 39 Eating Habits - Students vs Other Respondents in the UK Chart 40 On-line Activities - Students vs Other Respondents in the UKUS Chart 41 US: Number of Higher Education Students 2007-2012 Chart 42 Eating Habits - Students vs Other Respondents in US Chart 43 On-line Activities - Students vs Other Respondents in USOutlook and ImplicationsStudent Market Will Continue To Grow Table 8 Major Markets: Forecast Number of Higher Education Students 2012-2017A Tough Future Ahead Chart 44 Important Job Qualities to College Students - Global Chart 45 Future Threats to Happiness Among College Students - GlobalCommercial Opportunities Chart 46 Forecast Global Sales of Portable Devices 2011/2016Summary 5 Opportunities For MarketersHow To Reach Students Chart 47 Influential Marketing Sources - GlobalTomorrow’s Big Spenders: The Global Student Market 4
  5. 5. Phone: +44 20 8123 2220 http://marketpublishers.com I would like to order: Product name: Tomorrow’s Big Spenders: The Global Student Market Product link: http://marketpublishers.com/r/T6A61CAC753EN.html Product ID: T6A61CAC753EN Price: US$ 2,600.00 (Single User License / Electronic Delivery) If you want to order Corporate License or Hard Copy, please, contact our Customer Service: office@marketpublishers.com Payment To pay by Credit Card (Visa, MasterCard, American Express, PayPal), please, click BUY NOW button on product page http://marketpublishers.com/r/T6A61CAC753EN.html To pay by Wire Transfer, please, fill in your contact details in the form below: First name: Last name: E-mail: Company: Address: City: Zip/Post Code: Country: Tel: Fax: Your message: * All fields are required Customer Signature _______________________________________ Please, note that by ordering from MarketPublisher.com you are agreeing to our Terms & Conditions at http://marketpublishers.com/docs/terms_conditions.html To place an order via fax simply print this form, fill in the information below and fax the completed form to +44 20 7900 3970Powered by TCPDF (www.tcpdf.org)

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