How to conduct market research like a pro for (almost) free

1,794 views

Published on

An exploration of tools for conducting market research on a budget. Includes new Survey Tools, Qualitative Research, Social Media Analytics, Web Analytics, Secondary Research, Innovation & Crowdsourcing, Biometric Measuremen and Analytics & Visualization.

Published in: Marketing, Business
1 Comment
8 Likes
Statistics
Notes
  • Thanks Lenny. Useful as always !
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,794
On SlideShare
0
From Embeds
0
Number of Embeds
414
Actions
Shares
0
Downloads
38
Comments
1
Likes
8
Embeds 0
No embeds

No notes for slide
  • Attitudinal – what do you think, what choice would you make, what do you like, what do you not like.Behavioral – what did you do, what would you do, product usage, lifestyle, transactional data such as IRI, loyalty data, CRM dataIntrinsic – values, motivations, emotions, personality traits
  • Economics: Cheaper, Faster, BetterTechnology: SM, Mobile, Converged Lifestyle, Quantified SelfNew competitors: Consultancies, Data giants, Marketing Agencies, DIY, SMClient demands: Holistic, emotional, ROI, multi-focusHuman Capital: Changing skill setsConsumers: Engagement, Socialization, Fun, Rewards
  • Attitudinal – what do you think, what choice would you make, what do you like, what do you not like.Behavioral – what did you do, what would you do, product usage, lifestyle, transactional data such as IRI, loyalty data, CRM dataIntrinsic – values, motivations, emotions, personality traits
  • How to conduct market research like a pro for (almost) free

    1. 1. HOW TO CONDUCT MARKET RESEARCH LIKE A PRO FOR (ALMOST) FREE
    2. 2. WHAT IS MARKET RESEARCH? Marketing research is "the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."
    3. 3. WHY DOES IT MATTER? • • • • • • Economic Technology Competitors Clients Staff skills Consumers
    4. 4. TYPES OF RESEARCH APPROACHES Primary: Asking Questions • Surveys • Focus Groups • Retail & Media Behavioral • Observational • Tracking • Biometrics Secondary: Analyzing Other Data Sources • Web analytics • Social media • Published data
    5. 5. Survey Tools Subhead
    6. 6. QUALITATIVE Subhead
    7. 7. Subhead
    8. 8. Web Analytics
    9. 9. Secondary Data
    10. 10. INNOVATION CROWDSOURCING
    11. 11. BIOMETRIC MEASUREMENT
    12. 12. Analysis & Visualization Subhead
    13. 13. THANK YOU! Feel free to contact me if you have any questions or comments: Leonard Murphy Senior Partner, Gen2 Advisors Editor-in-Chief, GreenBook Blog gen2advisors.com P: 770-985-4904 M: 678-232-7691 lmurphy@gen2advisors.com S: lennymurphyrhr T: @lennyism GreenBook Blog | GRIT

    ×