Introduction What I wont talk about What I will talk about How Wikipedia works How to use Wikipedia
Wikipedia from the outsideThe history of Wikipedia1980-1990s – internet, first catalogues, then searchengines 2000 – the dot-com bubble collapses, Nupedia 2001 – launch of Wikipedia 2003 – Wikimedia Foundation 2008 – 23 employees
Wikipedia from the outside 61% of you come from Google (Nielsen Online) 4th most popular property on the Internet (28.2% of the 996 million worldwide PC-based web browser audience (comScore) 20 – 45 000 page views – per second Estimated worth: 7 billion US dollars (Silicon Alley Insider) Real revenue: 2,734,909 (2007)
How Wikipedia works (for companies)"Imagine a world in which everysingle person on the planet is givenfree access to the sum of all humanknowledge.That’s what we are doing." - Jimmy Wales
How Wikipedia works (for companies)Wikipedia is a... freely licensed and free of charge encyclopedia of 12 million articles written by 15 million volunteers in more than 250 languages
How Wikipedia works (for companies) + = Click ”edit” Write Click ”save” No need to register
How Wikipedia works (for companies)Quality management on Wikipedia Version handling – article history Recent changes monitored Watchlists User contributions leave tracks Many enthusiastic volunteers
How Wikipedia works (for companies)Wikipedia and its competitors collaborative vs experts having to get along vs own articles style and own perspective is not scaleable not-for-profit vs ad-driven work in progress vs ready from the get-go
Using Wikipedia (for companies)What if the Wikipedia article about your companyis wrong1) write on talk page2) contact us – Report an error3) email@example.comAsk other wikipedians for help
Using Wikipedia (for companies)Your article on Wikipedia only helpful if you already have traffic, i.e. is notable if you try, take your time – learn and pay your dues remember that you are accountable ask for help dont delete – add and as always, must be copyleft
Using Wikipedia (for companies)Seldom used ways of marketing on Wikipedia donate money, like Alfred P. Sloan fix something for Wikimedia Foundation, like Yahoo write an featured article about you have a user to answer questions about you on Wikipedia donate pictures – find your niche Let me give you an example...
Using Wikipedia (for companies) Michele Merkin Featured image Beauty Glamour photography Physical attractiveness Here is your chance!
Questions?Don be shy. Or inWikipedia vernacular: Be bold.