Presentation wikipedia hill & knowlton

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Lennart Guldbrandsson's presentation about how companies could work together with Wikipedia.

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Presentation wikipedia hill & knowlton

  1. 1. Six questions about Wikipedia and companies Lennart Guldbrandsson
  2. 2. I keep six honest serving-men: (They taught me all I knew)Their names are What and Where and When And How and Why and Who. (Rudyard Kipling, ”The Elephants Child”, 1902)
  3. 3. Why?
  4. 4. 400350300 Wikipedia New York Times250 CNN BBC News200 Merriam Webster MSN Encarta National Geographic150 Encyclopaedia Britannica Wall Street Journal100 PBS NPR 50 0 January July January July January July January April 2007 2008 2009 2010 Source: comScore MediaMetrix
  5. 5. http://stats.grok.se/
  6. 6. Well, look at the time...
  7. 7. Who?
  8. 8. Who will you be dealing with?
  9. 9. Who will you be dealing with?Wikipediacommunity
  10. 10. The community is very diverse.
  11. 11. The community is very diverse.Only 0.02% of all readers edit Wikipedia
  12. 12. The community is very diverse.Only 0.02% of all readers edit Wikipedia Thats still tens of thousands of active editors!
  13. 13. The community is very diverse.Only 0.02% of all readers edit Wikipedia Quality snobs
  14. 14. The community is very diverse.Only 0.02% of all readers edit Wikipedia Quality snobs Also, they are smart
  15. 15. Who will you be dealing with?Wikipedia Wikimediacommunity Foundation
  16. 16. The Wikimedia Foundation Not-for-profit Total staff: around 50Keeping the site up and running
  17. 17. Who will you be dealing with?Wikipedia Wikimedia Wikimediacommunity Foundation chapters
  18. 18. Over 30 chapters Nationalwww.wikimedia.[country code] for instance Wikimedia.se
  19. 19. What?
  20. 20. Five rulesFor your purpose, the NPOV policy is the most important. NPOV Neutral Point Of View
  21. 21. Several hundred guidelinesAlso important is the Conflict of Interest policy.
  22. 22. “Wikipedia works because those who know thetruth, or something close to it, are usually morenumerous and more committed than those whobelieve in a falsehood.”Cass R. Sunstein, Infotopia: How Many Minds Produce Knowledge, Oxford University Press, 2006 Also... … they have a shitload of tools at their disposal!
  23. 23. How?
  24. 24. How NOT to do it The hit-and-run
  25. 25. How NOT to do it The agenda pusherMicrosoft, the Vatican, congressmen, the Church of Scientology, etc, etc.
  26. 26. The good example
  27. 27. The good example● …● …● …● …● ...
  28. 28. The good example GLAM
  29. 29. The good exampleThe Public Policy Initiative
  30. 30. What do I do...… if the article about me or my company is bad?
  31. 31. What do I do...… to improve the article about me or my company?
  32. 32. Where?
  33. 33. When?
  34. 34. Thank you! Lennart Guldbrandsson
  35. 35. http://stats.grok.se/

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