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Gamify UX meetup

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UX meetup no20 - What is Gamification for me, for a community, for everyne. How will we turn observers into engagers and attendees into participants in the UX Meetup?

You can find more about Athens Gamification
https://www.meetup.com/Athens-Gamification-Meetup/
and on our social media facebook, instagram, Twitter & LinkedIn Group @athgamiifcation

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Gamify UX meetup

  1. 1. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Athens Gamification Meetup Organizer Head of Web @SAE Athens Multidisciplinary Designer "Inspiration comes from everywhere but it's important to be awake and aware to catch it" @lenalekkou Hi! I’m Lena!
  2. 2. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification First meetup 17 June 2017 - 16 meetups After our “restart” meetup at 30 November 2018 (https://vimeo.com/305717282) 3 Meetups 2 Community Day 1 Workshop Some Numbers
  3. 3. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Some Happy Moments
  4. 4. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification What is Gamification? What is Gamification for me, for the community, for you
  5. 5. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Gamification for me is: Gamification comes from our genuine human need to feel Inspirational, Motivated and Excited. We seek Meaning and Enjoyment in our everyday routines.
  6. 6. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Gamification for me is: “The Real world increasingly feels like it’s missing something. Where, in the real world, is that gamer sense of being Fully Alive, Focused, and Engaged in every moment? The Real World doesn’t motivate us as effectively. Reality isn’t engineered to maximize our potential. Reality wasn’t designed from the bottom up to make us happy.” From the book “Reality is Broken” by Jane McGonigal
  7. 7. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Gamification for me is: “Today, many of us are suffering from a vast and primal hunger. But it is not a hunger for food – its is a hunger for more and better engagement from the world around us. A hunger for more satisfying work, for a stronger sense of community, and for a more engaging and meaningful life.” From the book “Reality is Broken” by Jane McGonigal
  8. 8. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Gamification for me is: "Games give us unnecessary obstacles that we volunteer to tackle." — Jane McGonigal, American game designer and author
  9. 9. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Gamification for me is: A Human Centered Design in a Gamified Context (say what?) It all comes to : 1. Define what the human want 2. Create empathy 3. Ideate 4. Find the element of fun 5. Prototype & Test
  10. 10. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Gamification for me is: Gamification, like many other forms of design, has its roots in user-centred design (UCD). If you’re going to develop awesome gamified systems, you’ll need to get a handle on UCD before you can be certain that your efforts are going to have the desired outcomes. The principle of user-centred design is that the user is the first consideration in everything you do. It enables you to develop a product that the user is happy with and which engages them with their work.
  11. 11. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Gamification for other people is:
  12. 12. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Workshop #1: What is Gamification for you…. In a word…. In a sentence….. In a sketch! 5’
  13. 13. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Gamification can be used: ● In our everyday life and routines (https://habitica.com/static/home) ● In our web & mobile applications that we use ● In the way we learn (https://www.duolingo.com/) ● In the way we buy things ● In our work environment ● In the way we interact with each other & communicate ● Literally Anywhere!
  14. 14. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Gamification is NOT: ● Game Design ● Game ● Just points, leaderboards & badges ● Marketing tricks ● Brain manipulation system
  15. 15. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Gamifying a Meetup But before gamifying it, what is a meetup?
  16. 16. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification ● Who’s your target audience? Who else might be interested or want to get involved? ● What do you want to accomplish with your event? What’s the goal of the meetup? ● What’s the timeline of your event?
  17. 17. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification
  18. 18. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification What are the goals of a meetup? • Interact with people • Networking • Learn new things • Support Community • …..
  19. 19. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification
  20. 20. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification
  21. 21. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification What are we expecting from a meetup? • Engagement • Motivation • Networking • ...
  22. 22. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Which are our feelings from a meetup? • Excitement • Blissful Productivity • Growth by Learning new skills • Trust and Cooperation • ...
  23. 23. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Workshop #2 | Empathy Map You as a meetup attendee yourself what you feel, think ,say , do? What is your Pain? Is there something that you are disappointed about? Gain: What you want to accomplish? Is there something you want to gain in the future? 10’
  24. 24. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification How will we turn observers into engagers and attendees into participants in the UX Meetup?
  25. 25. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Which type of people are your attendees?
  26. 26. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Which type of motivation can we focused on? Extrinsic Motivation Is when you are motivated to perform an activity to earn a reward or avoid punishment. Intrinsic Motivation Is when you perform an activity for its own sake and personal rewards
  27. 27. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification What issues can we identify? • Declining engagement as your event progresses • Poor energy levels related to a dull atmosphere • Dissatisfied vendors and sponsors • Lack of networking opportunities for attendees • Vague feedback related to the success of your event • Missed opportunities for continuing education • Decreased participation and attendance • …..
  28. 28. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Some goals that we can identify • Improve attendance • Increase engagement • Community Building • Ice Breaking • Drive attendees to take action and help the community • Increased opportunities for networking • Additional support and promotion for sponsors
  29. 29. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Some goals that we can identify • Real-time event feedback • Greater retention of educational content • Giving diverse opportunities for people to network • Epic Meaning : Being part of a something bigger, such as a strong narrative or story • Urgent Optimism : Self-motivation and sense of urgency when confronted with a challenge • …..
  30. 30. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Gamifying a Meetup First things first! We want a Goal & Objectives 5’
  31. 31. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Gamifying a Meetup ( workshop time !) Now we have to start brainstorming ideas! 15’
  32. 32. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Examples of other meetups | Angular Athens ● AA meetup ○ Quiz after every talk with a prize ○ Submit questions for speakers’ interview ○ Slack Channel ● Future possible improvements : website, vote the speaker or topic you want, workshops
  33. 33. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Examples of other meetups | Angular Athens
  34. 34. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Examples of other meetups | Devit ● Nice gamified idea on Devit with cards on tables for networking between talks
  35. 35. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Examples of other meetups | Athens Gamification (next steps)
  36. 36. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Examples of other meetups | Athens Gamification (next steps) ● Building a website (information that can be found in one place & create new useful content ) ● Make continual streams of meetups + workshops with the same topic but more focused → learn the basics so that we can build on more advanced topics in the future
  37. 37. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Examples of other meetups | Athens Gamification (next steps) ● Give the opportunity to members to prepare a talk or write on website’s blog after participating in specific meetups & workshops ● Give the opportunity to members to vote or suggest next topics & speakers
  38. 38. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Some Closing Tips Gamification is not about turning your event into a competition or a video game, but help members to feel part of the community and enjoy their time before, during and after the meetup
  39. 39. 03/07/19 ATHENS UX MEETUP no20 @athGamification #athGamification Thank you! Let’s start engaging with the world around us! : )

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