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The Transforming Enterprise

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Presentation given at JiveWorld 2010 in San Francisco

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The Transforming Enterprise

  1. 1. The Transforming Enterprise<br />Len Devanna<br />Director Social Engagement<br />EMC Corporation#jw10<br />@LenDevanna<br />Len.Devanna.com<br />
  2. 2. Context<br /><ul><li>Our Brand
  3. 3. The Journey
  4. 4. We’re ‘Savvy’</li></ul>Yet, we’ve only started…<br />
  5. 5. Our Digital Footprint<br />EMC.com/Community<br />
  6. 6. Lesson #1It’s Not an Option<br />These Are Core Behaviors, Skills & Tools<br />Internal Risks<br />Stovepipes, Confidentiality, Tagging, UI / UX, SSO, etc:<br />External Risks<br />Make no mistake, they’re talking about you now<br />Longer Term Challenges are Coming…<br />
  7. 7. Lesson #2 – New Ways to Work<br />Experimenting = OK<br />Small can lead to BIG<br />Transformative? Yes… But don’t tell<br />
  8. 8. Lesson #3 - The Psychology of It All<br />It’s new and scary<br />Open > Closed<br />Information Brokers<br />Two ears and a mouth<br />Is the water OK?<br />
  9. 9. Lesson #4 – It’s Still a Leap for Some…<br />Virtual Water Cooler<br />Lunch & Learn<br />Mgmt Participation<br /><ul><li>Community Generated
  10. 10. How to save EMC $$$
  11. 11. Day in the life of…
  12. 12. These are *critical* skills</li></li></ul><li>Lesson #5 – Trust Is Key<br />Trust is an inherent part of the equation<br />Don’t be overly prescriptive<br />In policy or concept<br />Leverage the power of the masses<br />
  13. 13. Lesson #6 - Forcing Behaviors Won’t Work<br />No one likes a dictator<br />Command & control is so 1.0<br />Educate, enable & scale<br />Best practices<br />Etiquette<br />Got goals?<br />Social Playbooks<br />
  14. 14. It’s a Journey<br />We’ve just begun…<br />Complete rewiring of how we do business<br />New skills need to be developed and refined<br /><ul><li>Mainstreaming @ EMC
  15. 15. The Opportunities are ENORMOUS</li></li></ul><li>Thank you.<br />

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