Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

ITB Project 1: Business Plan Presentation

900 views

Published on

Group member:
1. Ng Lek Yuen
2. Clara Lee
3. Nazrul Kamsol
4. Lim Pei Di
5. Shazleen

Published in: Education
  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT, ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Get access to 16,000 woodworking plans, Download 50 FREE Plans... ◆◆◆ http://ishbv.com/tedsplans/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

ITB Project 1: Business Plan Presentation

  1. 1. GROUP MEMBERS: 1. NG LEK YUEN [0324010] 2. CLARA LEE [0324495] 3. LIM PEIDI [0324272] 4. SHAZLEEN [0324367] 5. NAZRUL KAMSOL [0325540]
  2. 2. OUR MISSION
  3. 3. OUR MOTTO
  4. 4. LOGICZ CAFÉ LOGO
  5. 5. CAFÉ LOCATION
  6. 6. PRODUCT AND SERVICES PROVIDED
  7. 7. Coffee and Finger Food
  8. 8. Sell & Rent Board Games
  9. 9. Provide a Comfortable Place to Have Fun
  10. 10. CAFE INTERIOR DESIGN EXAMPLES
  11. 11. WHY BOARD GAMES CAFÉ?  Area contains a lot of Bank, Offices and Shops  Students from secondary school (SMKTC) & USCI university students will come around to have lunch/dinner  Shop facing to highway which easy attract customer’s attention (Free advertise)  A huge and long Taman Connaught night market will be held on every Wednesday which also easy to attract customer
  12. 12. Size of • Café’s are becoming more popular and are rapidly increasing • The number of café’s in Klang Valley, Jakarta, Singapore, and other major cities in Asia are increasing rapidly, with a 7% per annum growth rate.
  13. 13. WHO ARE OUR CUSTOMERS?
  14. 14. 1. Students • secondary school students (SMKTC) • University students from UCSI
  15. 15. 2. Working People • Business shop owners • Bank clerks • Doctors and nurses
  16. 16. 3. Family people • Stay in residential areas less then 200 m away
  17. 17. Customer Background
  18. 18. CUSTOMER MONTHLY INCOME • Come from middle range income families • (RM3000- RM12000 annually)
  19. 19. Place of Residence • Apartments • 2-storey terrace house • Bungalow
  20. 20. Taste and Preferences of Customer • Like to drink coffee and eat dessert • Like to spend time with friends in a café
  21. 21. 4 COMPETITORS AROUND OUR CAFE
  22. 22. Comparison Table Name of café characteristic Price Affordable Serve main Dishes Food taste nice Strength Weakness Leaf and Bean Café Yes Yes Fast take away beverage service Not much space for parking during peak hours Bookmark Café yes Yes Good coffee art Small shop Life Tree Café yes Yes Listens to customer feedback and constantly changing menu Very slow service Starbucks yes Famous, very close to UCSI Expensive
  23. 23. LEAF AND BEAN CAFÉ Strength: 1. Nice interior design and environment. 2. Fast take away beverage service. Weakness: 1. Food taste not really nice. 2. Does not have enough space for customers during peak hour.
  24. 24. BOOKMARK CAFÉ Strength: 1. Good Coffee Art. Will do what you request for. 2. Nearer to UCSI. 3. Serve main dishes. 4. Price is affordable. Weakness: 1. Small shop. 2. Not enough parking space during peak hours.
  25. 25. LIFE TREE CAFÉ Strength: 1. Near to USCI. 2. Nice interior design and environment. 3. Serve many types of dishes. 4. Listen to customer’s feedback. 5. Constantly change menu. Weakness: 1. Very small space. 2. Food does not taste good. 3. Very slow service.
  26. 26. STARBUCKS COFFEE Strength: 1. Super good coffee. 2. Provide good study environment. 3. A lot space and tables for customers. 4. Famous. 5. Very near to UCSI. Weakness: 1. Does not serve main dishes such as Lunch and Dinner dishes. 2. Expensive.
  27. 27. A board game café used to open near UCSI but it is closed now. Reasons of close down: 1. Located at 2nd floor (no ones know). 2. Not enough space for games and dining. 3. Really hard to find parking around there. 4. High shop renting price. MA CASTLE BOARDGAME CAFÉ (CLOSED)
  28. 28. WHAT IS SO GOOD ABOUT US
  29. 29. Logicz Board game Cafe • The only board game café with hipster-like ambience that would attract teenagers. • Specialize in desserts and snacks. • Wide variety of board games to play with.
  30. 30. Unlike any other cafes where people are busy looking at their phone, this café make sure people interact with each other.
  31. 31. Re-live their childhood memories
  32. 32. Memberships • Customer Pricing • MEMBERSHIP PRICING • RM 4/hr • RM 6/ 2hrs • NON-MEMBERSHIP PRICING • RM 6/hr
  33. 33. Food Pricing Coffee • Americano [hot /ice]: RM8 • Expresso: Single – RM 6 • Cappuccino [hot /ice] : RM9 • Latte [hot /ice] : RM9 • Latte: RM 12 • Flavoured Latte RM12 [Hazelnut/Mint/Toffee Nut/Crème brûlée] • [Hot or Iced]: RM10 • Mocha [ hot/iced] : RM10 • Classic Tea [Earl Grey/ Darjeeling/ Chamomile] – RM7
  34. 34. Drinks Lemon Tea / Honey Green Tea/ Honey Lemon [hot/cold] : RM7 Soda Pop [Coke/Sprite/ Mountain Dew] : RM6 Beer Carlsberg : RM15 Hoegaarden : RM21 Somersby Apple Cider : RM21 Milkshakes Vanilla Milkshake RM15 Chocolate Milkshake RM15 Strawberry Milkshake RM15 Milkshake RM16
  35. 35. Main Course Fried Rice: RM 9.50 Chicken Rice: RM 9.00 Pasta [ Cabonara / Tomato Sauce] : RM 10.00 Chicken Chop [ Mushroom/ Black Pepper Sauce] : RM 13.50 Snacks Nachos – Premium Hot Salsa / Cheese Dip – RM 9 French Fries – RM5 Potato Wedges - RM 7 Chicken Nuggets – RM5 Fish Bites - RM 5 Chicken Fingers – RM 7
  36. 36. Marketing Strategies [ Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage. ]
  37. 37. Marketing strategy Sales strategy Promotional Activities Advertising
  38. 38. $ales $trategy
  39. 39. 30% discount 10% discount is given for every single receipt valid for a month time from purchase. Additional 10% discount with minimum spend of RM50. An extra 10% discount for member card holders.
  40. 40. Promotional Activity
  41. 41. Advertising [ How to attract customers to our product ]
  42. 42. Promotional Ads
  43. 43. Instagram reviews from CELEBRITIES
  44. 44. Website link
  45. 45. Our Website • s
  46. 46. Attract customer to know more Gain followers Show promotional Menu activities Interior Bookings
  47. 47. MANAGEMENT STRATEGIES
  48. 48. Business Legal Structure
  49. 49. Why PARTNERSHIP? • Obtain the Capital • Make decision or inspires great ideas • Decrease the risk
  50. 50. Management Structure General Manager Manager Waiter/ Waitress Waiter/ Waitress Manager Chef Manager Cashier Manager Board Game Keeper Cleaner Operating Department Food Department Finance Department Maintenance Department
  51. 51. General Manager • Survey on competitors café and come out with better business plan • Accomplish target set • Maintain customer satisfaction Clara Lee
  52. 52. Operating Department Manager • Run the operation of the café smoothly • Provide good products and services to customers Nazrul Kamsol
  53. 53. Food Department Manager • Make sure the quality of food • Plan menus Ng Lek Yuen
  54. 54. Financial Department Manager • To make sure that profit earned • To buy goods at reasonable price Shazleen Shafiqah
  55. 55. Maintenance Department Manager • To keep the environment clean • Make sure the facilities are in condition Lim Peidi
  56. 56. Mid- Level Employees Chef CashierBoard Game Keeper
  57. 57. Lower-Level Employees Cleaner Waiter/ Waitress
  58. 58. Financial Management
  59. 59. Priority •is to give customer the best luxurious service with a budget
  60. 60. Capital Needed RM 500 000 Cash share by shareholder (MYR) Ng Lek Yuen 100,000 Nazrul 100,000 Lim Pei Di 100,000 Clara Lee 100,000 Shazleen 100,000
  61. 61. Income (MYR) Gaming [ Weekdays] 5000 Gaming [ Weekends] 8000 Food & beverages 5100 Total 13 000 Weekly Income Income (MYR) Gaming [ Weekdays] 20 000 Gaming [ Weekends] 32 000 Food & beverages 20 400 Total 72 400 Monthly Income
  62. 62. Use of Funds Item Price Shop Rent RM 10 000 Man Power RM 40 000 Electricity and Water Bill RM 500 Renovations RM 30 000 Advertising RM 5000 Food and Supplies RM 28000 TOTAL RM 113 500
  63. 63. Money Spend (MYR) Shop Rental 10 000 Man Power 40 000 Electricity and Water Bill 500 Advertising 5000 Food 2000 Total 57 500 Monthly Money Used Monthly Profit MYR Money Earned 72 400 Money Spend 57 500 Profit 14 900
  64. 64. Income RM 868,800 /year Cost RM 690,000 / year Profit RM 178,800/ year
  65. 65. Profit share among shareholder Lek Yuan RM 35,760 Nazrul RM 35,760 Clara Lee RM 35,760 Lim Pei Di RM 35,760 Shazleen RM 35,760 We split our profit equally with a ratio 1:1:1:1:1
  66. 66. By 2 years time, our profit will increase by 5% per year.
  67. 67. Minimum wages for part timer is RM6 – RM8
  68. 68. to be a BETTER café……
  69. 69.  Provide snacks and also main dishes  Provide enough tables and seats for customer especially during peak hour  Unique shop theme design  Comfortable environment to enjoy the games  Coffee art about board games  Reasonable price for dishes and games such as Student Price  Staff have to understand all the games so that they can guide the customers
  70. 70. References 1. Anonymous (February 2016) Restaurant General Manager Job Description Sample | Monster.com. Retrieved from: http://hiring.monster.com/hr/hr-best-practices/recruiting-hiring- advice/job-descriptions/restaurant-general-manager-job- description-sample.aspx 2. Snag Job (Published Date Unknown) Maintenance Worker Job Description. Retrieved from: http://www.snagajob.com/job- descriptions/maintenance-worker/ 3. Gemma H. (December 2014)Financial manager job profile | Prospects.ac.uk. Retrieved from: https://www.prospects.ac.uk/job- profiles/financial-manager
  71. 71. References 4. Carmen Yin. (December 2015). Openrice: Bookmark Coffee. Retrieved from: http://my.openrice.com/klangvalley/restaurant/bookmark-coffee- cheras-kuala-lumpur/526558 5. Author Unknown. (Febraury 2016). Facebook: Bookmark Coffee. Retrieved From: https://www.facebook.com/bukkumaku.coffee 6. Author Unknown. (February 2016). Facebook: Life Tree. Retrieved from: https://www.facebook.com/lifetreecoffee/

×