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DFF MC: How to get your first 100 customers?

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Recap of the global technology, policy, startup and lifestyle festival the Digital Freedom Festival (www.digitalfreedomfestival.com) masterclass “How to get your first 100 customers?” led by 500 Startups mentor Bernard Huang (USA).

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DFF MC: How to get your first 100 customers?

  1. 1. get your first 100 customers #dffestival
  2. 2. who da growth hacker? #dffestival
  3. 3. ooo ooo ahh ahh 1. how guerrilla works 2. basics of guerrilla 3. guerrilla war stories 4. concluding thoughts 5. guerrilla marketing toolbox #dffestival
  4. 4. 1. objective 2. hypothesis 3. experiment 4. conclusion 5. iterate how growth works #dffestival
  5. 5. I want more . objective #dffestival
  6. 6. If we then we’ll get more . hypothesis #dffestival
  7. 7. ● assume nothing ● track your experiments ● qualitative vs. quantitative ● gather enough “data” experiment #dffestival
  8. 8. ● did the experiment work as planned? ● if it didn’t, what did you learn? conclusion #dffestival
  9. 9. iterate ● experiment ● experiment ● experiment ● experiment ● experiment #dffestival
  10. 10. “Failure is part of the process, and that’s OK.” #dffestival
  11. 11. basics of growth ● “borrow” ● spam ● hack ● incentivize ● think outside the #dffestival
  12. 12. “The #1 rule about growth club is that you don’t talk about growth.” #dffestival
  13. 13. Screw it, let’s talk about growth. #dffestival
  14. 14. growth war stories ● event hacking ● manipulating quora ● hack internet communities ● buying backlinks ● building backlinks #dffestival
  15. 15. ● buying trust / and social proof ● negative SEO attacks ● community-driven content ● buying karma ● engineering-as-marketing growth war stories #dffestival
  16. 16. ● lead magnets / squeeze pages ● scientific content hacking ● steal from the competition ● study what others are doing ● other random stuff growth war stories #dffestival
  17. 17. Food by People http://tech.co/buy-and-sell-baked-goods-online-easily-with-food-by-people-2013-04 #dffestival
  18. 18. Food by People #dffestival
  19. 19. event hacking https://www.eventbrite.com/e/food-crawl-2013-at-sxsw-tickets-5514917266# #dffestival
  20. 20. event hacking #dffestival
  21. 21. event hacking #dffestival
  22. 22. event hacking #dffestival
  23. 23. event hacking #dffestival
  24. 24. event hacking #dffestival
  25. 25. event hacking #dffestival
  26. 26. event hacking #dffestival
  27. 27. hack internet communities #dffestival
  28. 28. https://static.pinboard.in/prosperity_cloud.htm hack internet communities #dffestival
  29. 29. hack internet communities #dffestival
  30. 30. http://www.wired.com/2013/01/pinboard-spending/ hack internet communities #dffestival
  31. 31. hack internet communities #dffestival
  32. 32. hack internet communities (2) #dffestival
  33. 33. hack internet communities (2) #dffestival
  34. 34. hack internet communities (2) #dffestival
  35. 35. hack internet communities (2) #dffestival
  36. 36. hack internet communities (2) https://trello.com/c/cSO9bu1D/3-food-by-people #dffestival
  37. 37. 42Floors https://42floors.com/ #dffestival
  38. 38. 42Floors #dffestival
  39. 39. manipulating quora #dffestival
  40. 40. manipulating quora #dffestival
  41. 41. manipulating quora https://www.fiverr.com/search/gigs?utf8=%E2%9C%93&search_in=everywhere&query=quora #dffestival
  42. 42. manipulating quora #dffestival
  43. 43. manipulating quora https://www.quora.com/profile/Bernard-Huang-2 #dffestival
  44. 44. manipulating quora #dffestival
  45. 45. manipulating quora #dffestival
  46. 46. buying links http://privateinc.com/ #dffestival
  47. 47. “You gotta know someone that knows someone.” #dffestival
  48. 48. buying links #dffestival
  49. 49. buying links #dffestival
  50. 50. buying links https://www.semrush.com/info/42floors.com #dffestival
  51. 51. buying links #dffestival
  52. 52. buying links #dffestival
  53. 53. building links #dffestival
  54. 54. building links #dffestival
  55. 55. building links #dffestival
  56. 56. building links http://www.viperchill.com/private-link-building/ #dffestival
  57. 57. buying trust #dffestival
  58. 58. buying trust #dffestival
  59. 59. buying trust #dffestival
  60. 60. buying social signals #dffestival
  61. 61. GameRunners http://www.dailydot.com/esports/league-coaching-gamerunners-launch/ #dffestival
  62. 62. GameRunners #dffestival
  63. 63. negative SEO attacks #dffestival
  64. 64. negative SEO attacks #dffestival
  65. 65. negative SEO attacks #dffestival
  66. 66. community-driven content #dffestival
  67. 67. community-driven content #dffestival
  68. 68. community-driven content #dffestival
  69. 69. community-driven content https://www.reddit.com/r/summonerschool/comments/2kp5b8/how_bjergsen_plays_yasuo/ #dffestival
  70. 70. buying karma #dffestival
  71. 71. buying karma #dffestival
  72. 72. BakeCalc http://www.bakecalc.com/ #dffestival
  73. 73. BakeCalc #dffestival
  74. 74. engineering-as-marketing #dffestival
  75. 75. engineering-as-marketing http://www.bakecalc.com/cake-pricing-calculator/ #dffestival
  76. 76. engineering-as-marketing #dffestival
  77. 77. engineering-as-marketing #dffestival
  78. 78. engineering-as-marketing #dffestival
  79. 79. lead magnets / squeeze pages #dffestival
  80. 80. lead magnets / squeeze pages #dffestival
  81. 81. lead magnets / squeeze pages #dffestival
  82. 82. scientific content hacking https://app.buzzsumo.com/research/most-shared #dffestival
  83. 83. scientific content hacking #dffestival
  84. 84. scientific content hacking #dffestival
  85. 85. Steal from the competition #dffestival
  86. 86. brand bidding #dffestival
  87. 87. brand bidding (geo-fence hq) #dffestival
  88. 88. twitter stalking #dffestival
  89. 89. twitter stalking #dffestival
  90. 90. alternatives to X #dffestival
  91. 91. interest targeting #dffestival
  92. 92. Study what others are doing #dffestival
  93. 93. “If you don’t try it, chances are somebody else will.” #dffestival
  94. 94. eat24 ads on porn websites https://www.fastcompany.com/3017329/fast-feed/advertising-on-porn-sites-works-just-ask-eat24 #dffestival
  95. 95. wepay frozen money https://techcrunch.com/2010/10/26/wepay-ice-paypal/ #dffestival
  96. 96. dollar shave club - $1B https://www.youtube.com/watch?v=ZUG9qYTJMsI #dffestival
  97. 97. Other random stuff #dffestival
  98. 98. give out random stuff #dffestival
  99. 99. trip wires* (read the article) http://www.digitalmarketer.com/customer-value-optimization/ #dffestival
  100. 100. smoke tests https://betalist.com/startups/towel-a-day #dffestival
  101. 101. smoke tests #dffestival
  102. 102. smoke tests #dffestival
  103. 103. meetup hacking #dffestival
  104. 104. meetup - be an influencer #dffestival
  105. 105. meetup - rank in google #dffestival
  106. 106. ● craigslist spamming ● hackernews voting rings ● door-to-door sales ● integrate w/ APIs just to be listed on marketplace or website (eg. salesforce app exchange) and more #dffestival
  107. 107. ● good product ≠ distribution ● best for early stage ● amplify / copy / borrow what’s already working ● happy guerrilla marketing! concluding thoughts #dffestival
  108. 108. thanks @digiff - @uldis - @dagnijalejina @500Startups - @matjohnson - @ammineni - @selcukatli @Betaspring @42Floors - @jasonfreedman - @waratuman - @jonbracy - @benehmke and - @darrennix - @distrodom - @catone - @burakbuyukdemir - @hangsu #dffestival
  109. 109. fin @bernardjhuang #dffestival
  110. 110. guerrilla marketing toolbox http://bernardjhuang.com/growth-hacking-toolbox/ #dffestival
  • jauhien

    Dec. 9, 2016

Recap of the global technology, policy, startup and lifestyle festival the Digital Freedom Festival (www.digitalfreedomfestival.com) masterclass “How to get your first 100 customers?” led by 500 Startups mentor Bernard Huang (USA).

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