Casey conrad

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Casey conrad

  1. 1. Local Search Engine Optimization By Casey Conrad
  2. 2. Goals of this sessionProvide you with “tri-fecta” strategy forwinning local SEO.Give you VERY detailed, specific toolsand tricks that your web personprobably doesn’t know.Give you a bonus section on obtainingtraffic from prospects who aren’t evenlooking for you! www.CaseyConrad.com
  3. 3. Why Local SEO?Searchers are directed to mostRELEVANT, LOCAL products andservices according to the keywords orphrase they typed into search bar.Average person won’t go past page 1on a Google search.Higher value placed on organic searchresults rather than top of page ads. www.CaseyConrad.com
  4. 4. What local SEO is NOTIt is NOT optimizing your club name.Unless two clubs in the samegeographic area have the same name,you probably already come up #1 insearch when someone types in yourclub name.The goal is having your club come upwith RELATED fitness searches. www.CaseyConrad.com
  5. 5. The Basics Local SEO is all about dominating specific keyword or phrases in three primary platforms AND having them connected. Here is the tri-fecta1. YouTube2. Web page blog (Word Press)3. Facebook www.CaseyConrad.com
  6. 6. The AcceleratorsGoogle Local Combines SEO, Social Networking & business directory features into one. Allows customers to search out and find detailed info on local stores/services.Must have a Google+ account in orderto get the maximum benefit.Using directories in conjunction. www.CaseyConrad.com
  7. 7. Case StudyClint Smith, Estate Attorney in Mesa, AZHad YT, FB, Website but was not usingSEO local strategy.6 months ago was not showing up onfirst 5 pages of Google when searchingfor Estate Planning.Now, 40% increase in calls tracked backto unique website phone number! www.CaseyConrad.com
  8. 8. Google Search: Page 1© Communication Consultants • www.CaseyConrad.com
  9. 9. #1 in YahooMaps NOT paidfor! © Communication Consultants • www.CaseyConrad.com
  10. 10. #2 in Super Pages NOT paid for.© Communication Consultants • www.CaseyConrad.com
  11. 11. #1 in Bing NOT paid for.© Communication Consultants • www.CaseyConrad.com
  12. 12. How did we do it?Followed the tri-fecta strategy.Added Google juice +, local & authorshipRegistered in all directories.Created capture mechanism on website. www.CaseyConrad.com
  13. 13. Google+ account© Communication Consultants • www.CaseyConrad.com
  14. 14. Google MUST’sYour business address in your GoogleLocal registration must EXACTLY matchyour website business address—rightdown to the commas!All information should be completed. www.CaseyConrad.com
  15. 15. Google + TipsShould have 10 photos & 5 videos inyour Google+ account.Add authorship to your blog withGoogle Authorship so your photo willshow up on all blog posts that getindexed. www.CaseyConrad.com
  16. 16. Google & ZagatGoogle bought Zagat.Reputation a HUGE piece of SEO now.Score of up to 30 points.Must have 10 ratings in order for anyadditional SEO.Can’t remove bad ratings, only pushthem down with more good ones! www.CaseyConrad.com
  17. 17. Directories to Register inYahooBingSuper PagesYellow PagesCity SearchYellow BookHot Frog, Manta, Kudzu www.CaseyConrad.com
  18. 18. YouTube Search: Estate Planning, Mesa AZ #2 after paid ads© Communication Consultants • www.CaseyConrad.com
  19. 19. Dominating 1st page!© Communication Consultants • www.CaseyConrad.com
  20. 20. YouTube Channel “Estate Planning Dr”© Communication Consultants • www.CaseyConrad.com
  21. 21. YouTube Videos: • Keyword in title 2x’s. • Transcript of video in description© Communication Consultants • www.CaseyConrad.com
  22. 22. © Communication Consultants • www.CaseyConrad.com
  23. 23. Key YouTube TipsName file your keyword/phrase.Keyword/phrase in title a must.Optimize description & transcribe entirevideo (2-3 minutes max).Main keyword should be 1st tag.Be consistent with your category.For local tags NO “,” betweentown/state. www.CaseyConrad.com
  24. 24. Web Page with WP blog embedded© Communication Consultants • www.CaseyConrad.com
  25. 25. Capture mechanism on home page!© Communication Consultants • www.CaseyConrad.com
  26. 26. Key Website/Blog TipsMake sure address matches yourGoogle local address EXACTLY.Embed YT code into blog weekly atSAME time.Use EXACT title for blog post heading.Import exact transcription from YTvideo. www.CaseyConrad.com
  27. 27. More Blog TipsPing every blog using Pingomatic.comTells the world that you have uploadednew blog post.Now Google will index the blog post andincrease SEO. www.CaseyConrad.com
  28. 28. Facebook TipsFan page.App called “involver” will pull yourYouTube channel into your FB Page.All the usual FB stuff: share, encouragelikes, link to Blog, tag photos, etc. www.CaseyConrad.com
  29. 29. Press ReleasesCan add credibility to what you aredoing.Events, happenings, expansions, etc.www.Free-Press-Release.comThere are paid for services but only usethose when you really want to ensurefast exposure. www.CaseyConrad.com
  30. 30. “Normal” Keywords/phrasesThese are added to EVERYTHING!Your club name (no brainer)Any shortened name or abbreviationthat members use (if applicable)Fitness facilityHealth clubGym, exercise center, etc. www.CaseyConrad.com
  31. 31. Taking it to NEXT levelHow do you use these strategies toattract MORE customers? Thecustomers who aren’t necessarilylooking for a health club.Use the same system forkeywords/phrases/long-tail that areSEARCH ATTAINABLE. www.CaseyConrad.com
  32. 32. Here’s the process overviewIdentify a keyword phrase that isrelevant and attainable for quick SEO.Cross reference with Google search todetermine ability to dominate 1st pageof search (are there videos?)Set up tri-fecta system using thatkeyword phrase. www.CaseyConrad.com
  33. 33. © Communication Consultants • www.CaseyConrad.com
  34. 34. © Communication Consultants • www.CaseyConrad.com
  35. 35. What we are looking for?Keyword phrase that is:1) On-target for our prospect base,and;2) Between 3,000-60,000 globalsearches per month.3) Not many highly viewed videos onthe 1st page. www.CaseyConrad.com
  36. 36. Look at the difference in these three:© Communication Consultants • www.CaseyConrad.com
  37. 37. © Communication Consultants • www.CaseyConrad.com
  38. 38. © Communication Consultants • www.CaseyConrad.com
  39. 39. Search “Fitness Routine”© Communication Consultants • www.CaseyConrad.com
  40. 40. “Fitness Routine” Page 2 Notice there are no health clubs in first 2 pages!© Communication Consultants • www.CaseyConrad.com
  41. 41. © Communication Consultants • www.CaseyConrad.com
  42. 42. © Communication Consultants • www.CaseyConrad.com
  43. 43. © Communication Consultants • www.CaseyConrad.com
  44. 44. Use Google Trends to identify growth© Communication Consultants • www.CaseyConrad.com
  45. 45. © Communication Consultants • www.CaseyConrad.com
  46. 46. © Communication Consultants • www.CaseyConrad.com
  47. 47. © Communication Consultants • www.CaseyConrad.com
  48. 48. © Communication Consultants • www.CaseyConrad.com
  49. 49. © Communication Consultants • www.CaseyConrad.com
  50. 50. Are you willing?To take the time to identify keywordphrases that are both attainable andrelevant to your market?Take the time to utilize the tri-fectastrategy?Have the patience and persistence?Create system for conversion? www.CaseyConrad.com
  51. 51. Technology ChangesEvery day technology evolves andchanges.It gets faster and faster.You MUST “try” to stay on top oftechnology and integrate it into yourmarketing mix.You will be rewarded for your efforts. www.CaseyConrad.com
  52. 52. Thank You!Casey@CaseyConrad.com www.CaseyConrad.com

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