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One Squared Presentation: Bridget Deutz - Right People, Right Content, Right Time

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Bridget Deutz from Leighton Interactive gave a great overview of Inbound Marketing. She gave an overview of how to reach the right persona, with what they want to consume, and at the right time.

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One Squared Presentation: Bridget Deutz - Right People, Right Content, Right Time

  1. 1. INBOUND MARKETING RIGHT PEOPLE, RIGHT CONTENT, RIGHT TIME
  2. 2. & YOUR MARKETING DOLLARS Provide the content your users want to consume, when they want to consume it. MAKE YOUR MARKETING
  3. 3. • THE INBOUND METHODOLOGY • RIGHT PERSON: THE IMPORTANCE OF A PERSONA • RIGHT CONTENT: FINDING THE PROPER DELIVERY FOR YOUR MESSAGE • RIGHT TIME: WHEN TO POST, EMAIL, PUBLISH, ETC. • MAKING IT HAPPEN
  4. 4. TRADITIONAL INBOUND Cold Calling Cold Emails (SPAM) Interruptive Ads Marketer-Centric SEO Valuable Content Attraction Customer-Centric vs Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention.
  5. 5. We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. RIGHT PEOPLE
  6. 6. GETAFREEPERSONAGUIDE
  7. 7. Knowing you’re talking to the right people can help you determine the right content to serve them. Content fuels your marketing efforts. When you create the right content, you can effectively attract ideal visitors, convert them to leads, and close them into customers. RIGHT CONTENT
  8. 8. DOWNLOADOURFREEGUIDETOBUSINESSBLOGGING
  9. 9. AND PLACE RIGHT TIME Content can’t be found if it’s not in the right place at the right time. Timing is everything. Providing content at exactly the right time builds trust and makes your marketing and sales approach not only helpful, but relevant.
  10. 10. TIME TO WALK THE WALK By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive.
  11. 11. Thank You BDEUTZ@LEIGHTONINTERACTIVE @BRIDGEY_D

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