One Squared Presentation: Bridget Deutz - Right People, Right Content, Right Time
& YOUR MARKETING DOLLARS
Provide the content your users want to consume,
when they want to consume it.
MAKE YOUR MARKETING
• THE INBOUND METHODOLOGY
• RIGHT PERSON: THE IMPORTANCE OF
• RIGHT CONTENT: FINDING THE PROPER
DELIVERY FOR YOUR MESSAGE
• RIGHT TIME: WHEN TO POST, EMAIL,
• MAKING IT HAPPEN
Cold Emails (SPAM)
Inbound marketing is about using marketing to bring potential customers to
you, rather than having your marketing eﬀorts ﬁght for their attention.
We don’t want just any traﬃc to our site, we
want the right traﬃc. We want the people
who are most likely to become leads, and,
ultimately, happy customers.
Who are the “right” people? Our ideal
customers, also known as our
Knowing you’re talking to the
right people can help you
determine the right content to
Content fuels your marketing
eﬀorts. When you create the
right content, you can
eﬀectively attract ideal visitors,
convert them to leads, and
close them into customers.
Content can’t be found if it’s not
in the right place at the
Timing is everything. Providing
content at exactly the right time
builds trust and makes your
marketing and sales approach
not only helpful, but relevant.
TIME TO WALK
By publishing the right content in the
right place at the right time, your
marketing becomes relevant and
helpful to your customers,