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Your Email Marketing Strategy Post GDPR


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Check out the Lehigh Valley HubSpot User Group Recap and get the General Data Protection Regulation (GDPR) slideshow sharing how the new regulations should be impacting your email marketing strategy.

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Your Email Marketing Strategy Post GDPR

  1. 1. #LVHUG
  2. 2. Your Email Marketing Strategy Post-GDPR
  3. 3. Brian Mather Account Strategist #lvhug
  4. 4. GDPR: 101 What is it? Does it apply to me? Disclaimer: This presentation is neither a magnum opus on EU data privacy nor legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand how HubSpot has addressed some important legal points. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy. In a nutshell, you may not rely on this as legal advice, nor as a recommendation of any particular legal understanding. #lvhug
  5. 5. GDPR: now what? Stay Calm and Market on ●Decide your approach ●Plan. Execute. Move forward. ○ Segment ○ Re-permission ○ Site updates #lvhug
  6. 6. GDPR: obstacle or opportunity You decide. ●Contacts are telling you exactly what they want from you ●You get to build trust ●You can focus for results #lvhug
  7. 7. GDPR: links ●Hubspot’s Playbook & Product Readiness Guide ●Full text of the GDPR ●SmartAcre’s Guide #lvhug
  8. 8. #LVHUG See You Next Quarter!