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Credentials of Legwork Marketing Services


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Legwork Marketing Services has the skills, experience and knowledge in many disciplines.
Our aim is to provide high quality, effective marketing solutions at an affordable cost.
We believe that this is absolutely essential in today’s economic environment

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Credentials of Legwork Marketing Services

  1. 1. Let us do your legwork We specialise in saving you time, and getting results
  2. 2. About Us <ul><li>Legwork Marketing Services has the skills, experience and knowledge in many disciplines </li></ul><ul><li>Our aim is to provide high quality, effective marketing solutions at an affordable cost </li></ul><ul><li>We believe that this is absolutely essential in today’s economic environment </li></ul>
  3. 3. About Us <ul><li>Established in 2003 </li></ul><ul><li>With over 60 years of knowledge and experience Legwork helps businesses large and small to develop and achieve their goals through various methods: </li></ul><ul><ul><li>Direct Marketing / e-Marketing </li></ul></ul><ul><ul><li>Design & Print of Marketing material </li></ul></ul><ul><ul><li>Web site design, development and hosting </li></ul></ul><ul><ul><li>Telemarketing & Sales Appointments </li></ul></ul><ul><ul><li>Loyalty Programmes </li></ul></ul><ul><ul><li>Customer Satisfaction Programmes </li></ul></ul><ul><ul><li>Reward & Recognition Programmes </li></ul></ul><ul><ul><li>Incentives Schemes </li></ul></ul><ul><ul><li>Conference and Incentive Travel </li></ul></ul><ul><ul><li>Fairs / Exhibitions / Road shows </li></ul></ul><ul><ul><li>‘ Great ideas, Great delivery, Great value’ </li></ul></ul>
  4. 4. Our Team Kathryn Whatton Managing Director Michael Whatton Company Secretary Gordon Owen International Marketing Director Darren Seamark Head of IT Nigel Partridge Creative Director Sarah Jones Marketing Assistant Carole Tiffin Operations Director Raquel Brasseleur Business Development Richard Broughton Head of Research Administration Team
  5. 5. Our Services
  6. 6. Communication Counts! <ul><li>A thoughtful, creative communication strategy is vital to your success </li></ul><ul><li>Our starting point is knowledge based on research and understanding </li></ul><ul><li>Building a process that is consistent and frequent will be a key part of building your sales prospect database </li></ul><ul><li>Great ideas linked with rational thought underpin everything we do! By linking these two elements with outstanding delivery we help ensure you achieve your business goals </li></ul><ul><li>Our studio is based in house so we manage the results from concept to delivery, from print to web design </li></ul><ul><li>A key consideration in all we do is measurement to ensure you get the return on investment that you seek </li></ul>
  7. 7. Loyalty Marketing <ul><li>Given the increasingly high cost of creating new customers, organisations have turned their attention to ways of retaining loyalty of current customers </li></ul><ul><li>Schemes are designed to encourage repeat buying, especially where switching is easy and generic brand loyalty is low </li></ul><ul><li>Price promotions can be dangerous in that they encourage consumers to become price sensitive, and are easily copied by competitors </li></ul><ul><li>‘ Alternative Currencies’ are a saver method of rewarding customers on loyalty </li></ul><ul><ul><li>Points can be traded in for other goods, providing value to the product while avoiding costly price competition </li></ul></ul><ul><ul><li>The number of points awarded at the point of sale is directly proportional to the value if purchases made </li></ul></ul><ul><ul><li>The points can be redeemed at the customers’ convenience for merchandise or vouchers </li></ul></ul>
  8. 8. Customer Satisfaction <ul><li>The measure of how the products and / or services provided by a business meet or exceed the expectations of the customers </li></ul><ul><li>Can help your business achieve a sustainable competitive advantage </li></ul><ul><li>Measured using survey techniques and questionnaires </li></ul><ul><li>Customer Satisfaction is becoming an important area of competition, as high levels of satisfaction can deliver many benefits, including:- </li></ul><ul><ul><li>Loyalty </li></ul></ul><ul><ul><li>Repeat Purchase </li></ul></ul><ul><ul><li>Referrals </li></ul></ul><ul><ul><li>Retention </li></ul></ul><ul><ul><li>Reduced Costs </li></ul></ul><ul><ul><li>Premium Prices </li></ul></ul>
  9. 9. Incentive, Reward & Recognition Programmes <ul><li>Helps improve performance in areas such as:- </li></ul><ul><ul><li>Employee attraction and retention </li></ul></ul><ul><ul><li>Organisational culture and values </li></ul></ul><ul><ul><li>Employee engagement and satisfaction </li></ul></ul><ul><ul><li>Employee recognition and length of service </li></ul></ul><ul><ul><li>Cascading organisational strategies </li></ul></ul><ul><ul><li>Productivity improvements </li></ul></ul><ul><ul><li>Drive sales targets and milestone achievement </li></ul></ul><ul><ul><li>Increase customer and brand loyalty </li></ul></ul><ul><ul><li>Influence reseller product recommendations in sales channels </li></ul></ul><ul><ul><li>Improve customer service and related behaviours </li></ul></ul><ul><ul><li>Achieve any other measurable performance outcome </li></ul></ul>
  10. 10. Incentive, Reward & Recognition Programmes <ul><li>Programmes are structured around the foundations of: </li></ul><ul><ul><li>Communication-What to do? </li></ul></ul><ul><ul><li>Learning- How to do it? </li></ul></ul><ul><ul><li>Motivation -Why do it? </li></ul></ul><ul><li>Combined with creative, but practical solutions, rock solid delivery and strong budget management </li></ul><ul><li>Available both online and via a more traditional paper-based method, both producing detailed reporting suites </li></ul><ul><li>A huge selection of rewards and incentives are available including merchandise, experiences and vouchers – there are choices to inspire everyone </li></ul>
  11. 11. Incentive Travel <ul><li>LMS specialises in:- </li></ul><ul><ul><li>Locating meeting space and hotel rooms for any size event </li></ul></ul><ul><ul><li>Creating and organising incentive trips specifically designed to meet the needs of the company or client </li></ul></ul><ul><ul><li>Organising leisure programmes, social events and exciting tours unique to the location stay </li></ul></ul><ul><ul><li>All aspects of delegate management </li></ul></ul><ul><ul><li>Finding and utilising unique venues to enhance any event experience </li></ul></ul><ul><ul><li>Arranging transportation whether a simple transfer from the airport to the hotel or throughout the event </li></ul></ul><ul><ul><li>Themed activity events, presentations and corporate hospitality </li></ul></ul><ul><ul><li>Team building activity in support of required business objectives </li></ul></ul><ul><ul><li>Design and print of all travel materials </li></ul></ul><ul><li>Committed to providing an exceptional service whether planning a single dinner or a memorable trip, in celebration of a company’s success </li></ul>
  12. 12. Exhibitions & Road Shows <ul><li>Vary from small local events to major national and international events </li></ul><ul><li>Bring together a wide range of key personnel in one place at one time, and effectively generate brand/product awareness and a great many potential sales leads </li></ul><ul><li>LMS supplies a variety of different exhibition packages:- </li></ul><ul><ul><li>Custom Build Exhibition Stands </li></ul></ul><ul><ul><li>Modular Exhibition Stands </li></ul></ul><ul><ul><li>‘ Off the Shelf’ Modular Exhibition Stands </li></ul></ul><ul><ul><li>Full project management, concierge service, worldwide display partners </li></ul></ul><ul><ul><li>Outdoor events, car plinths, road shows, hospitality trailers </li></ul></ul>
  13. 13. Conferences <ul><li>Legwork Marketing Services:- </li></ul><ul><ul><li>Provides a multi-dimensional experience allowing the achievement of goals whilst embracing the customer’s needs to contact and engage </li></ul></ul><ul><ul><li>Provides a creative practical advice on all elements, either working to a brief or helping to create a new brief </li></ul></ul><ul><ul><li>Provides an informative, unbiased approach working in partnership with customers to sure the seamless communication of key messages </li></ul></ul><ul><ul><li>Has a comprehensive stock of state-of-the-art equipment </li></ul></ul><ul><ul><li>Can supply a complete package that includes:- </li></ul></ul><ul><ul><ul><li>Set and stage </li></ul></ul></ul><ul><ul><ul><li>Lighting </li></ul></ul></ul><ul><ul><ul><li>Sound </li></ul></ul></ul><ul><ul><ul><li>Projection </li></ul></ul></ul><ul><ul><li>Guarantees an event that is right for each customer and budget </li></ul></ul>
  14. 14. Why Use Legwork? <ul><li>We have the experience and desire! </li></ul><ul><li>We provide great creative solutions linked to sound business propositions! </li></ul><ul><li>We are both cost conscious and cost effective! </li></ul><ul><li>We offer performance measurement! </li></ul><ul><li>We have a ‘can do’ attitude combined with quality delivery! </li></ul><ul><li>We give great value with sound financial control! </li></ul><ul><li>We work in professional, friendly partnership and we want to partner with you! </li></ul><ul><li> ‘ Great ideas, Great delivery, Great value’ </li></ul>
  15. 15. Contact Us If you wish to discuss any of the services detailed throughout this presentation in further detail, please do not hesitate to contact:- Kathryn Whatton or Gordon Owen Legwork Marketing Services Limited 6 Newton House Northampton Science Park Kings Park Road Moulton Park Northampton NN3 6LG United Kingdom T: +44 (0) 1604 654166 E: [email_address] or [email_address] about us