LSC Technology Initiative Grant Conference 2015 | Session Materials - Trust the process final

1. Trust the Process
& Oh the Places You’ll Go!

2. Presentation Takeaways
Resources Process Outreach
Considering the type of
video to make with the
resources available to
your organization
The 6-step process of
video creation that will
set your video up for
success
Various ways to promote
your video without
breaking your marketing
budget
Trust The Process & Oh The Places You’ll Go! | Slide 2 of 12

3. Discussion Panelists
Margaret Hamlett
Community Education
Pro Se Coordinator
Legal Aid Services of
Oklahoma
legalaidok.org
@LegalAidSvcs_OK
Joshua Gunn
Founder &
Creative Director
Planet
Nutshell
planetnutshell.com
@planetnutshell
Claudia Johnson
LHI
Coordinator
ProBono
Net
probono.net
Kenneth Elliott
Webmaster &
IT Support Specialist
South Carolina
Legal Services
sclegal.org
@sclegal
Kate Frank
Content
Manager
CTLawHelp
ctlawhelp.org
Trust The Process & Oh The Places You’ll Go! | Slide 3 of 12

4. The Importance of Video
Viewership Mobile Awareness
100 million Americans
view videos EVERYDAY
68% of viewers
SHARE a video
Online videos account for
50% of ALL mobile traffic
92% of mobile viewers
SHARE a video
Videos bring 3X as many
WEBSITE VISITORS
Videos makes your brand
5X more FAVORABLE
Trust The Process & Oh The Places You’ll Go! | Slide 4 of 12 DATAData: 2012

5. Why Do People Watch Videos?
Instant Access Custom Experience Sharing
Ability to watch videos
anywhere at anytime
Control what and how
they want to see it
Instant “You-Should-See-
This” Gratification
Trust The Process & Oh The Places You’ll Go! | Slide 5 of 12

6. Organizational Benefits of Video
Builds Trust Quick Info Tone & Emotion
More confidence from
seeing the face of a brand
More information
received from a video
More feeling about the
topic being discussed
Trust The Process & Oh The Places You’ll Go! | Slide 6 of 14
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7. Consider Your Resources
User Expectations Budget Sustainability
What are their needs?
Are they city or rural?
Have cultural differences?
How much will it cost?
How can we cut costs?
Any free services & tools?
Is the video sustainable?
Easy to update law changes?
Easy to update translations?
Trust The Process & Oh The Places You’ll Go! | Slide 7 of 12

8. Consider Your Resources

9. Don’t Start from Scratch!

10. Trust The Process
1. Discovery
2. Script
3. Storyboard
4. Visual Concept
5. Animation & Sound Design
6. Delivery
planetnutshell.com/process
Trust The Process & Oh The Places You’ll Go! | Slide 8 of 12

11. Video Promotion
Trust The Process & Oh The Places You’ll Go! | Slide 9 of 12
Placement Content Mixture Campaigns
Where is the most
effective place to market
the video?
Should we use multiple
marketing strategies for
the video?
What is the most efficient
way to promote our new
video?

12. Project Evaluation
Trust The Process & Oh The Places You’ll Go! | Slide 10 of 12
Data Users
Do the statistics show increased
engagement with the new video?
What do the viewers think of the new
video? Does it deliver the message?

13. Presentation Summary
Resources Process Outreach
Consider the type of
video to make with the
resources available to
your organization
Remember the 5-step
process of video creation
to set your video up for
success
Promote your video in
various inexpensive ways
to reduce your marketing
budget
Trust The Process & Oh The Places You’ll Go! | Slide 11 of 12

14. Thank You For Attending!
Questions/Comments
Please complete the evaluation
before you leave.
