Allison C. Shields, Legal Ease Consulting, Inc.
President, Legal Ease Consulting, Inc. Practice Management, Productivity, Marketing and Business Development for Lawyers Services include individual coaching, training, assessments & surveys, and business and marketing strategy Practicing lawyer for over 15 years Former law firm Administrative Partner Co-author, LinkedIn in One Hour for Lawyers, and Facebook in One Hour for Lawyers, published by the American Bar Association
The “Professional Network” Founded 2003 200 million users as of January 2013 Business people connecting with business people
A tool that allows you to: Connect and re-connect Demonstrate your expertise and interests Foster and accelerate relationships Leverage: who knows whom – six degrees of separation
160 million unique visitors monthly 74 million users in USA 700,000 members in the legal field >2 members join per second Executives from every Fortune 500 company 50% of users are business decision makers
Communications about Services Advertising Duties to Prospective Clients Unauthorized Practice of Law Confidentiality Direct Contact/Solicitation/ Disclaimers Specialization
Important: When someone interacts withyou on LinkedIn this is what they see first.Be descriptive!
Use all three options Change default names Change public profile link
Professional Engaging and Inviting Consider using same one you use on other networks for ease of recognition
Short Bio Use Keywords in your profile ◦ Words someone would use to find you ◦ Language potential employers use to describe skills and experience they seek
New Rich media tool replaces old Applications feature On Edit Profile screen, find “Add Add media to Media” within the designated Summary, Experience or Education sections – the square with the plus sections sign