League Of Cities Aug 2008

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Thriving in the Web 2.0 World: Facebook, Blogs and Wiki's, Oh My! A presentation to the State Municipal League Executive Directors

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League Of Cities Aug 2008

  1. 1. Thriving in the Web 2.0 World: Facebook, Blogs and Wiki's, Oh My! National League of Cities State Municipal League Executive Directors Summer Meeting Laura L. Efurd, ZeroDivide August 1, 2008
  2. 2. Confession: I am not a techie!
  3. 3. Web 2.0
  4. 4. What is Web 2.0? <ul><li>The Web as a fully interactive and portable medium – Social Media </li></ul><ul><li>Dynamic </li></ul><ul><li>Wisdom of Crowds </li></ul><ul><li>User Generated </li></ul><ul><li>Content </li></ul><ul><li>Contribution </li></ul><ul><li>Participation </li></ul><ul><li>Sharing Information </li></ul><ul><li>online </li></ul>
  5. 5. Web 1.0 Web 2.0 One-Way Communication Two-Way Communication Interactive Monologue Dialogue/Discussion Controlled Message Participatory Collaborative Spin Transparent Authentic Competition Collaboration
  6. 6. Why You Should Care about Web 2.0 <ul><li>It is not just about the tools, it is about a paradigm shift: </li></ul><ul><ul><li>Changes social norms and behaviors </li></ul></ul><ul><ul><li>Impacts economic and political power </li></ul></ul><ul><ul><li>Changes expectations </li></ul></ul><ul><ul><li>Changes how people communicate </li></ul></ul><ul><ul><li>Changes their interactions with organizations and institutions </li></ul></ul><ul><li>Preparing for the next generation </li></ul><ul><li>Leadership </li></ul>
  7. 7. Characteristics of the Web 2.0 World Decentralized Collaborative Transparent Interactive Real Time Power of the Collective Open Creative
  8. 8. build community
  9. 12. spread the word
  10. 18. support your brain trust
  11. 23. Share Who You Are
  12. 26. get people to join your cause
  13. 27. Advocacy Web 2.0 Style <ul><li>Proprietary to participatory </li></ul><ul><li>Pushing power to the edges </li></ul><ul><li>Process v. outcomes </li></ul><ul><li>Leadership facilitates not dominates </li></ul>
  14. 29. Laura L. Efurd [email_address] www.zerodivide.org

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