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Tourism product

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What is Tourism Product?Features of Tourism Products and Some Definitions of Tourism Product.

Published in: Marketing
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Tourism product

  1. 1. TOURISM PRODUCT PREPARED BY: LEELA SANGPANG RAI 11th June 2016
  2. 2. CONTENTS  INTRODUCTION TO TOURISM PRODUCT  SOME DEFINITIONS OF TOURISM PRODUCT  FEATURES OF TOURISM PRODUCTS  CONCLUSION
  3. 3. TOURISM PRODUCTS Tourism product is a group of components or elements brought together in a 'bundle' to satisfy the consumer's need. It is anything that can be offered for attraction, acquisition or consumption. It includes physical objects, services, personalities, places, organizations and ideas. Tourism Products are those products which can be sold in tourism market. It can be anything which provides satisfaction during the course of visit of the particular tourist.
  4. 4. KOTLER’S According to Kotler(1984),product is "anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organization, and ideas" Core Benefits(main benefit) Genre Benefit(with CB service provided) ExpectedProduct(imagine /expectation of benefits) Augmented product(extra/benefit than competitors) Potential Product(what can we offer in future)
  5. 5. MEDLIK & MIDDLETON Medlik and Middleton (1973)defines ‘’ the tourism product consists of a variety of elements which is a package that is not integral to each other and meet the needs of tourists from leaving his residence to the place of destination and back again to the place of origin’’.  Physical Plan(Nature is Basic/can be modified)/Artificial Attraction  Service(works by trust)  Hospitality  Freedom of choice(there is always a choice)  Involvement(you need to be participant to experience)
  6. 6. FEATURES OF TOURISM PRODUCT  Highy perishable  Service product  User’s presence is essential(cannot sell without involvement)  Combination of different products  Combination of tangible & intangible products(airlines seat-comfort)  Risk product/Seasonal based products(High peak/Off season)  Uneven demand & supply(no exact prediction/tourist interest(ascending)  Product standard depends on staffs(same product)
  7. 7. CONCLUSION Tourism product is not a basic need and is based on luxurious concept.  Different products are accumulated to give services.  Tourism product is the total experience of the visitors.  It is experience of place ( Location and people) at a particular time.  A tourism product is an object that attracts tourists. Tourism product is the sum of the physical & psychological experience got by tourist during their travelling to the destination. Mix of attraction,accessibility,amenities,accomodation provide satisfaction.
  8. 8. THANK-YOU

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