Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Media in Texas GovernmentJon Lee, DIRjon.lee@dir.texas.govELITEMonday, 4/2/2012About                               ...
Social Media is easy, right?  Setting up an account takes minutes  No software licenses to buy  No expensive equipment nee...
…Why isn’t social media asas advertised?                             3
Quick answer:     it’s not about the technology                                     4
Quick answer:                it’s not about the technologyThere are many other factors that affect the chances of success,...
For example:               A document collaboration tool               to manage data proliferation is               a gre...
For example:               …but without a sound               implementation strategy, it               probably won’t be ...
It’s like a cell phoneThe ability to make a wireless call has beenaround since the 1940s…                                 ...
It’s like a cell phone…but it took another 50 years to solveproblems related to•   Weight•   Size•   Battery life•   Tempe...
We have to think of Social Media as a package                                                10
…which leads us to the Social Media Toolkit                                              11
…which leads us to the Social Media Toolkita comprehensive resourceto help Texas agenciesinitiate and improve theirsocial ...
There are four sections to the Social Media Toolkit… 1. Strategy                        3. Content                        ...
There is no rule aboutsocial media                    Social Media Policy                                          14
There is no rule aboutsocial mediaBut there are rules aboutcontent on a website                    Social Media Policy    ...
Public Social Media PolicySome sections need to be communicated to the public, such as• Privacy notification• Moderation p...
Policy Sections1.    Accessibility2.    Privacy3.    Public Information Requests4.    Records Retention5.    Security6.   ...
Accessibility• Accessibility is about the content, not the tool.• If agencies want to use inaccessible features, they must...
Privacy• Only public information may be posted on social media  websites.                                                 ...
Public Information Requests• Follow your agency’s Public Information Requests Policy                                      ...
Records Retention• Social media content is considered a public record and is  subject to State Records Retention requireme...
Security• Follow your agency’s IT security policies, standards, and  guidelines.                                          ...
Third-Party Website Policies and Terms of Use• Agencies are responsible for accepting a provider’s  terms of service.• Fac...
Moderation and Monitoring• The level of moderation is up to the agency.• Keep in mind First Amendment Rights.             ...
IP Rights and Ownership• Agencies must ensure it has the right to post all social  media content and is not infringing on ...
Employee Use• Follow your agency’s Acceptable Use and other HR policies.                                                  ...
Linking• Agencies are encouraged to follow 1 TAC 206 Linking  Policies when possible.                                     ...
Policy Sections1.    Accessibility2.    Privacy3.    Public Information Requests4.    Records Retention5.    Security6.   ...
Questions?   Social Media in Texas Government                      Jon Lee, DIR                      jon.lee@dir.texas.gov...
Upcoming SlideShare
Loading in …5
×

Social Media in Texas Government

707 views

Published on

An update on the progress of social media in Texas government

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Social Media in Texas Government

  1. 1. Social Media in Texas GovernmentJon Lee, DIRjon.lee@dir.texas.govELITEMonday, 4/2/2012About 1
  2. 2. Social Media is easy, right? Setting up an account takes minutes No software licenses to buy No expensive equipment needed Nothing to install Maybe certain internet access privileges 2
  3. 3. …Why isn’t social media asas advertised? 3
  4. 4. Quick answer: it’s not about the technology 4
  5. 5. Quick answer: it’s not about the technologyThere are many other factors that affect the chances of success,such as policy, training, culture, internal buy-in, etc… 5
  6. 6. For example: A document collaboration tool to manage data proliferation is a great solution… 6
  7. 7. For example: …but without a sound implementation strategy, it probably won’t be successful 7
  8. 8. It’s like a cell phoneThe ability to make a wireless call has beenaround since the 1940s… 8
  9. 9. It’s like a cell phone…but it took another 50 years to solveproblems related to• Weight• Size• Battery life• Temperature• Durability 9
  10. 10. We have to think of Social Media as a package 10
  11. 11. …which leads us to the Social Media Toolkit 11
  12. 12. …which leads us to the Social Media Toolkita comprehensive resourceto help Texas agenciesinitiate and improve theirsocial media efforts. 12
  13. 13. There are four sections to the Social Media Toolkit… 1. Strategy 3. Content 4. Operations2. Policy 13
  14. 14. There is no rule aboutsocial media Social Media Policy 14
  15. 15. There is no rule aboutsocial mediaBut there are rules aboutcontent on a website Social Media Policy 15
  16. 16. Public Social Media PolicySome sections need to be communicated to the public, such as• Privacy notification• Moderation policy• Linking policy,• Public Information Act• Third-party website policy• Intellectual property rights and ownership 16
  17. 17. Policy Sections1. Accessibility2. Privacy3. Public Information Requests4. Records Retention5. Security6. Third-Party Websites and Terms of Use7. Moderation and Monitoring8. IP Rights and Ownership9. Employee Use10. Linking 17
  18. 18. Accessibility• Accessibility is about the content, not the tool.• If agencies want to use inaccessible features, they must provide alternative access. 18
  19. 19. Privacy• Only public information may be posted on social media websites. 19
  20. 20. Public Information Requests• Follow your agency’s Public Information Requests Policy 20
  21. 21. Records Retention• Social media content is considered a public record and is subject to State Records Retention requirements.• Exceptions: Duplicate and Transitory content• Agencies are responsible for developing their own system of classifying, retaining, and disposing of social media content.• Agencies should consult with TSLAC. 21
  22. 22. Security• Follow your agency’s IT security policies, standards, and guidelines. 22
  23. 23. Third-Party Website Policies and Terms of Use• Agencies are responsible for accepting a provider’s terms of service.• Facebook revised TOS• YouTube CLA 23
  24. 24. Moderation and Monitoring• The level of moderation is up to the agency.• Keep in mind First Amendment Rights. 24
  25. 25. IP Rights and Ownership• Agencies must ensure it has the right to post all social media content and is not infringing on the intellectual property rights of others. 25
  26. 26. Employee Use• Follow your agency’s Acceptable Use and other HR policies. 26
  27. 27. Linking• Agencies are encouraged to follow 1 TAC 206 Linking Policies when possible. 27
  28. 28. Policy Sections1. Accessibility2. Privacy3. Public Information Requests4. Records Retention5. Security6. Third-Party Websites and Terms of Use7. Moderation and Monitoring8. IP Rights and Ownership9. Employee Use10. Linking 28
  29. 29. Questions? Social Media in Texas Government Jon Lee, DIR jon.lee@dir.texas.gov 512-463-8500 29

×