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YVR Blogger presentation: Create Your Kit: 5 Key Things to include in your media kit, and how to use the content

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Leeann Froese
Leeann Froese

For bloggers: a topline look at what to include when you build your media kit (also known as a rate sheet) - an essential if you are a blogger wanting to work with marketing and PR companies and sponsored posts and advertisers. 5 things you need to include and how to use the content

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Create Your Kit Presented to YVR Bloggers by Leeann Froese @lfroese @townhallbrands
Media kit in my world Media kit in YOUR world Let’s cover 5 key things to include, and then a few ways to use the content.
1. Who are you, anyway? •  Name, bio, where you are located, stance on what you blog about and how to get in touch with you •  Be findable! •  Let folks know who you align with
2. Just the Stats Ma’am •  Visitors, page views, and demographics (where your readers live, their gender, age, income etc.) •  Tourism boards and companies ask for dated screen catches of this data •  Use a trusted stat tracking platform – such as Google Analytics
2. More on Stats… •  This matters – especially when it comes to giveaways and contests that are cross promoting •  Followers on Facebook, Twitter, Pinterest, Instagram, Google+ etc
3. Partnership •  Who have you worked with before? List any brands or companies who have previously partnered with you.
4. Promotional opportunities •  List your services and the costs •  Ads, sponsored posts, gifted product, videos, giveaways, dedicated emails
5. Toot your own Horn •  Testimonials, awards, case studies •  What are others saying about you? •  Have you been interviewed in traditional media?
Now let’s use it!
Does Size Matter? •  Size will depend. •  How long you’ve been blogging, how big your numbers are, and how much past experience you have with brands, etc. •  Some bloggers might want to create a whole deck of pages or slides, and some may just need a one-page PDF
Go Pro or Go Home •  Spelling, grammar, layout and tone all matter •  Branding – consistent colours, fonts across your blog and social pages, and kit •  You might think – I am not a professional – however, If you want to monetize you have to think like the business you want to attract
Talk to me Follow me @townhallbrands Like me Facebook.com/townhallbrands www.townhallbrands.com

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YVR Blogger presentation: Create Your Kit: 5 Key Things to include in your media kit, and how to use the content

  • 1. Create Your Kit Presented to YVR Bloggers by Leeann Froese @lfroese @townhallbrands
  • 2. Media kit in my world Media kit in YOUR world Let’s cover 5 key things to include, and then a few ways to use the content.
  • 3. 1. Who are you, anyway? •  Name, bio, where you are located, stance on what you blog about and how to get in touch with you •  Be findable! •  Let folks know who you align with
  • 4. 2. Just the Stats Ma’am •  Visitors, page views, and demographics (where your readers live, their gender, age, income etc.) •  Tourism boards and companies ask for dated screen catches of this data •  Use a trusted stat tracking platform – such as Google Analytics
  • 5. 2. More on Stats… •  This matters – especially when it comes to giveaways and contests that are cross promoting •  Followers on Facebook, Twitter, Pinterest, Instagram, Google+ etc
  • 6. 3. Partnership •  Who have you worked with before? List any brands or companies who have previously partnered with you.
  • 7. 4. Promotional opportunities •  List your services and the costs •  Ads, sponsored posts, gifted product, videos, giveaways, dedicated emails
  • 8. 5. Toot your own Horn •  Testimonials, awards, case studies •  What are others saying about you? •  Have you been interviewed in traditional media?
  • 10. Does Size Matter? •  Size will depend. •  How long you’ve been blogging, how big your numbers are, and how much past experience you have with brands, etc. •  Some bloggers might want to create a whole deck of pages or slides, and some may just need a one-page PDF
  • 11. Go Pro or Go Home •  Spelling, grammar, layout and tone all matter •  Branding – consistent colours, fonts across your blog and social pages, and kit •  You might think – I am not a professional – however, If you want to monetize you have to think like the business you want to attract
  • 12. Talk to me Follow me @townhallbrands Like me Facebook.com/townhallbrands www.townhallbrands.com