Introducing Town Hall: design, marketing and communication


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A show & tell document outlining almost 20 years of design and branding projects with a specialty in the wine industry.

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Introducing Town Hall: design, marketing and communication

  2. 2. Town Hall Communications, based in Vancouver BC, offers public relations, media relations, social media outreach, branding and graphic design, advertising campaigns, and marketing strategy.
  3. 3. Leeann Froese Blessed with a silly spirit, but serious work ethic, Leeann loves people, and they love her. Leeann is Town Hall’s extroverted co-owner, so it is natural that she is its public face. Lindsey Ataya Lindsey represents Town Hall from Whistler, BC but she’s no ordinary mountain girl. Laurisha Bardal Laurisha leads design, and brings her sunshiny personality to many varied client projects. Andrew von Rosen Andrew is Town Hall’s co-owner, senior designer, and less-public face. He’d love it if all his daily tasks could involve baseball. Perhaps, in this case, the diamond is the boy’s best friend. Ali Harris Bubbly and enthusiastic, Ali is Town Hall’s newest communications pro in the making. Sujinder Juneja Sujinder can tell your story; in fact, he can tell it so well that others can’t wait to share it. Our Team
  4. 4. A Diverse Body of Work Town Hall is a full service team offering design, marketing and communication services. Our graphics team specializes in beverage alcohol; we have created labels for more than 25 wineries since 2008, many of which include developing the brand from scratch. Our team knows what is required; we know what stands out on a retail shelf, the legal requirements, and production values that work and are cost effective. And we know the market. We understand how to create the labels that beverage lovers want. As a design team, we do more than just decorate your brand, as our team is regarded among trade as the up and coming wine marketing team in Canada. We have defined BC wine country through our work, turned languishing estate wineries into powerhouses, and shaped splintered brand identities into market leaders. And we are here to help you.
  5. 5. Road 13 You name it, we did it! When Pam & Mick Luckhurst sought to change the name of their winery we started from scratch. The emergent tagline “It’s All About The Dirt” set the stage for a complete change to a new name and look. All brand touch points were revised and new promotional materials developed.
  6. 6. Hester Creek Hester Creek needed to elevate its brand image and the packaging needed to reflect the experience offered at the winery. Packaging, marketing materials, website, signage and programming were all created.
  7. 7. Chaberton A rationalized portfolio and a modernizing change to the winery name led to a new logo, packaging, signage, web design and stationery, and newsletter templates.
  8. 8. Okanagan Crush Pad We do it all for this winery and its brands. When wine marketing guru Christine Coletta and husband Steve Lornie decided to start their own winery they chose the name Haywire, referring to the wire once used for baling hay, which tended to tangle in a chaotic way. The term is also an apt description of their transition from city slickers to winery owners.
  9. 9. Wines of Chile Wines of Chile requires promotional items to accompany in-store programs and events. Town Hall designs and creats the collateral package which include display ads, tasting booklets, post cards, electronic invitations, posters and a brochure.
  10. 10. Harper’s Trail The first estate winery in Kamloops BC was branded and then all touchpoints implemented: packaging, signage, web design, advertising, brochure fleet signage and more.
  11. 11. Summerhill Pyramid Winery Starting with a new logo we refreshed the packaging, and also created the new Alive tier packaging. Town Hall also creates the winery’s point of purchase materials including shelf talkers, neck tags, display ads, posters and more.
  12. 12. Mt. Boucherie Family Estate Winery A packaging refinement was done and the ongoing creation of point of sale materials and promotional materials such as posters, post cards, web graphics, display ads and more.
  13. 13. Sopexa Supporting various activities in Western Canada for Wines of France, French wine regions, and Wines of Portugal. Items include custom shipping boxes, signage, banners, presentations, tasting booklets, handouts, display ads and a radio campaign. With so many wine regions under one umbrella, we adhere to the existing brand standards as dictated, to create cohesive and coordinating materials in the English language.
  14. 14. Constellation Brands (formerly Vincor Canada) As the parent company to many wineries and brands, the design needs are immense as they relate to sales pitch decks, retail programs, and point of purchase materials. In the creation of these materials the Town Hall team adheres to and implements the brand standards for the varying brands, to highlight them for use in specific markets.
  15. 15. We have done many, many more projects in our body of work. Let’s talk about what we can do for you… office: 604.321.3295 8472 Nanaimo St., Vancouver, British Columbia, V5P 4N1 @townhallbrands