Free Shit: How to get it and use it
A look at the blogger-pr person relationship, from the PR side…
A perk of having a well-visited blog or Twitter feed that many eyeballs see, is that you become an attractive outlet for PR people. Suddenly you are getting samples, invitations to events, and other freebies, but what does that mean? What are the expectations placed on you? What would make a PR person want to consider you? What frustrates, or pleases both PR people and bloggers in this relationship? Hear from Leeann Froese, a communicator in her 17th year, on how she has explored and developed these relationships, and how can they can be a win-win.