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How to Create a Loyal Following for Your Startup

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Tools and techniques for building community online. We cover social media, advertising, press channels, podcasting, and short-form video.

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How to Create a Loyal Following for Your Startup

  1. 1. HOWTO BUILD A LOYAL ONLINE COMMUNITY FORYOUR STARTUP Lee Schneider
  2. 2. WHAT WE’RETALKING ABOUT • Researching an online community for your startup • how to fix the ‘who cares?’ problem • effectively communicate your company/startup culture • best social channels • going faster • going really fast calendly.com/redcupagency/phone30min
  3. 3. research & discover your community
  4. 4. Image by Mike Mozart via creative commons license
  5. 5. keywords pitch lines and mission statement
  6. 6. google.com/trends/ find friends worldwide
  7. 7. statusbrew.com find social friends
  8. 8. who cares?
  9. 9. what is your WHY?
  10. 10. Tell your origin story describe who will benefit can you talk about a movement? do you have to create a movement? is there a sense of greater good? what is your WHY?
  11. 11. your culture is expressed by the story you tell about yourself Images by Pedro Ribeiro Simões and M93 via creative commons license
  12. 12. there might be one already in place or you might have to create your own build a movement
  13. 13. google.com/trends/ find worldwide trends
  14. 14. Twitter Facebook Instagram Blog Signup app store your site PATHWAYSTO USER ADOPTION
  15. 15. make friends slowly build connection over time build loyalty Twitter Facebook Instagram Blog Signup
  16. 16. Twitter Facebook Instagram Blog Signup app store site PATHWAYSTO USER ADOPTION GO FASTER
  17. 17. Twitter Facebook Instagram Blog Signup app store site PATHWAYSTO USER ADOPTION PRESS
  18. 18. storyline generator 18
  19. 19. Photo credit: Garry Knight via creative commons license
  20. 20. press coverage
  21. 21. press coverage
  22. 22. Twitter Facebook Instagram Blog Signup app store site PATHWAYSTO USER ADOPTION ADS
  23. 23. landing page your ad has to point somewhere ADS
  24. 24. landing page (or press release) Google Adwords Facebook Ads make friends fast Twitter Ads Press Coverage ADS PRESS
  25. 25. make connections build connection over time build lasting loyalty less expensive DIY
  26. 26. make media short-form video podcasts ebooks white papers
  27. 27. it’s your channel short-form video podcasts ebooks white papers
  28. 28. WHAT WE’VE COVERED • researching an online community • dealing with the ‘who cares?’ factor • communicate your company/startup culture • best social channels • a word on press outreach • fast friends and slow relationships • the value of media
  29. 29. http://bit.ly/BE-MORE-POPULAR

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