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With over 40 years of professional experience,
attorney Lee J. Rohn helps residents of
Christiansted, in the U.S. Virgin I...
The Lanham Act is a 1946 statute on trademark
infringement and false advertising. The
Supreme Court’s 2014 decision involv...
The Supreme Court ruled against Coke’s
appeal, which stated that the FDCA
precluded the Lanham Act because the Food
and Dr...
U.S. Supreme Court Ruling Protects Consumer Rights Under Lanham Act
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U.S. Supreme Court Ruling Protects Consumer Rights Under Lanham Act

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With over 40 years of professional experience, attorney Lee J. Rohn helps residents of Christiansted, in the U.S. Virgin Islands in cases involving personal injury, product liability, wrongful discharge, discrimination and other areas of civil law. As a proponent of individual rights, Lee J. Rohn also serves as a board member of the Public Justice Foundation, a public interest law firm dedicated to protecting American citizens and the environment. Recently, the Foundation’s website included a report on a ruling in the U.S. Supreme Court concerning the Federal Food, Drug, and Cosmetic Act (FDCA) and the Lanham Act.

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U.S. Supreme Court Ruling Protects Consumer Rights Under Lanham Act

  1. 1. With over 40 years of professional experience, attorney Lee J. Rohn helps residents of Christiansted, in the U.S. Virgin Islands in cases involving personal injury, product liability, wrongful discharge, discrimination and other areas of civil law. As a proponent of individual rights, Lee J. Rohn also serves as a board member of the Public Justice Foundation, a public interest law firm dedicated to protecting American citizens and the environment. Recently, the Foundation’s website included a report on a ruling in the U.S. Supreme Court concerning the Federal Food, Drug, and Cosmetic Act (FDCA) and the Lanham Act.
  2. 2. The Lanham Act is a 1946 statute on trademark infringement and false advertising. The Supreme Court’s 2014 decision involved major corporations POM Wonderful, LLC, and the Coca-Cola Co., both of which offered beverage products marketed as “pomegranate blueberry” juice. POM charged Coca-Cola with misleading advertising on the grounds that the Coke version of the beverage contained only trace amounts (less than 1 percent) of the marketed ingredients.
  3. 3. The Supreme Court ruled against Coke’s appeal, which stated that the FDCA precluded the Lanham Act because the Food and Drug Administration’s regulations did not prohibit Coke’s labeling of the product. The ruling was called a rare win for consumers by a normally business-friendly Supreme Court.

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