Memnet april 2010 session 1

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Presentation by Lee Davies to the Memnet annual conference April 2010, looking at the challenges membership and professional bodies face in embracing social media.

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Memnet april 2010 session 1

  1. 1. MemNet<br />
  2. 2. please keep your BlackBerries and other mobile devices on<br />
  3. 3. #MemNet<br />
  4. 4. who am I?<br />
  5. 5. Lee Mark Davies<br />leedavies@ifl.ac.uk<br />@LeeDaviesIfL<br />www.facebook.com/lee.m.davies<br />
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. 43<br />
  11. 11. ..... and a bit<br />
  12. 12. over 16<br />
  13. 13. over 18<br />
  14. 14. over 21<br />
  15. 15. between 35 - 45<br />
  16. 16. under 65<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31. school<br />
  32. 32. Literate<br />Level 2<br />Numerate<br />Level 2<br />
  33. 33.
  34. 34.
  35. 35. did quite well<br />
  36. 36.
  37. 37. part-time teaching<br />
  38. 38. Highbury College<br />
  39. 39.
  40. 40.
  41. 41.
  42. 42. Whatever has <br />this got to do with <br /> professional or <br /> membership <br /> bodies?<br />
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51.
  52. 52.
  53. 53. multiple<br />identities<br />
  54. 54. status<br />networking<br />
  55. 55.
  56. 56.
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61.
  62. 62.
  63. 63.
  64. 64. Professional<br /> Learning<br /> Environment<br />
  65. 65. information overload!!<br />you will most likely be subjected to more new information today than a person would encounter during their entire life just over 200 years ago <br />
  66. 66. so where should <br />I start?<br />
  67. 67. talk<br />.....to your members<br />find out<br />what they use.....<br />ask<br />.....where they use it<br />identify<br />your champions.....<br />
  68. 68.
  69. 69. Where do you most regularly use technology, in particular social media sites such as Facebook, Ning, You Tube, Twitter, etc?<br />At work 16%<br />At home 28%<br />Both 42%<br />Never/rarely 14%<br />
  70. 70. Do you use web 2.0 technology and social media sites:<br />Personally 16%<br />Professionally 18%<br />Both 56%<br />Did not answer 10%<br />
  71. 71. Which social media sites do you use?<br />Facebook 84%<br />LinkedIn 76%<br />Twitter 50%<br />Ning 14%<br />Yahoo Groups 14%<br />Blogger 8%<br />You Tube 54%<br />Flickr 14%<br />
  72. 72. what does a social media strategy look like?<br />
  73. 73. accepts as fact:<br />here to stay<br />FAD<br />needs senior buy in<br />important<br />peopleCtechnologyD<br />add<br />value<br />harness.....<br />
  74. 74. accepts as fact:<br />here to stay<br />FAD<br />needs senior buy in<br />harness the technologies members use and own<br />important<br />peopleCtechnologyD<br />add<br />value<br />harness.....<br />
  75. 75.
  76. 76. understand the audience<br />
  77. 77. set <br />objectives<br />
  78. 78. choose the <br />(right) technology<br />
  79. 79. determine the content<br />
  80. 80. identify champions<br />
  81. 81. launch and <br />seed<br />
  82. 82. describe <br />success<br />
  83. 83.
  84. 84. web 3.0 <br />(or even 2.5)<br />
  85. 85. looking beyond the horizon towards.....<br />

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