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Idat ekeynote yklee_20081114_final


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Idat ekeynote yklee_20081114_final

  1. 1. 2008 IDATE ConferenceThe Keynote Speech 1011010110111001010010101000100100100101011101101101101011011100101001010100010010010010101110 10110101101110010100101010001001001001010111011011011010110111001010010101000100100100101011101101 How Will The Internet Shape Our Future? Hon. Yong-Kyung Lee, Ph.D. 19 Nov 2008 Congressman The National Assembly of the Republic of Korea NOTICE: This material is proprietary to the writer. It shall not be used, reproduced, copied, disclosed, transmitted, Yong-Kyung Lee in whole or in part, without the permission of the writer. © 2008 copyrights reserved 1 The internet is shaping our lives The internet population is close to 1.4b as of 2008, 1.4b Is expected to be as large as 19b in 2012. 1.5b internet access devices 1.5b Will grow to be 30b by 2012 50% of the internet users have made online purchases 50% In 2012, 1b people will purchase goods online. The online-ad market size is as big as $65b in 2008. $65b Is expected to grow up to $106b by 2011. * Source; IDC 2008 Yong-Kyung Lee 2
  2. 2. How Well Korea Is Connected • 15 million broadband subscribers (pop. 48m) • 76.3% of internet usage rate • 79.8% of household internet usage rate • 13 million DMB (Digital Multimedia Broadcasting) users • 41 million mobile internet subscribers (US$18b revenue) • Over 80 million people visit blogs every month • 110,000 Wibro (WiMax) subscribers * Source; NIDA 2008Yong-Kyung Lee 3 On the way to the future internet 1-person Web Mobility media 2.0Yong-Kyung Lee 4
  3. 3. What happened May 2008 in Korea3 million people Over 2 month-long * Source; MBC, etc.Yong-Kyung Lee 5 The internet was the driving force * With permission of MBC corporations.Yong-Kyung Lee 6
  4. 4. The internet was the key for the mobilization Another location’s information Location 1 Live broadcasting UCCCafe Pictures SMS Pictures & SMS Location 2 Live broadcastingYong-Kyung Lee 7 Wibro coverage & speed Wibro coverage Service speed Any location in Seoul (including the subway) 19 cities in the Metropolitan area Seoul Category Wibro HSDPA 1xEV-DOAa method TDD FDD FDD upload speed 5.2M 1.4M 1.8M download speed 24.8M 14.4M 3.1M* Source : possible at 60Km/hour 250Km/hour 250Km/hourYong-Kyung Lee 8
  5. 5. Live broadcast platform, Personal broadcasting platform Web software-based desktop broadcasting • The number of broadcasting channels Maximum # 3,000 Average # 2,500 Accumulated # 20 million Monthly average accumulated # 1.5 million Daily average accumulated # 50,000 • The number of visitors & viewers Visitors Maxim # of Average # of Daily Monthly spontaneous spontaneous average average viewers viewers * Source : afreeca 500,000 5 million 300,000 80,000 Yong-Kyung Lee 9 Anybody can broadcast alive within 3 min.1. Register 2. Video setup3. Audio 4. Preview setup * Source : afreeca Yong-Kyung Lee 10
  6. 6. OhmyNews®: the pioneer citizen journalism • Started in 2000 • One of the 5 news sites selected by the Guardian 2004 along with Google news, New York Times, BBC • 60,000 Citizen reporters, 50 staff reporters as of 2008 • Another 300,000 members also write & upload motion pictures • 71% of the articles are written by the citizen reporters Web 2.0 Journalism?* Source : www.ohmynews.comYong-Kyung Lee 11 Already in motion 1 person Web Mobility media 2.0Yong-Kyung Lee 12
  7. 7. Challenges brought up by the internet Conventional media no longer the only window to the world Government’s policy process is being challenged Indirect democracy contested Controversy over internet side-effectsYong-Kyung Lee 13 Regulatory issues raised Fundamental Q Is cyber space the extension of the real world or a completely new thing? -1- Regulation issues More strict regulation for the internet? - Should the portals be treated as a press? How to balance the freedom of speech & public interests - Cyber defamation provisionYong-Kyung Lee 14
  8. 8. Active online debates & comments Active online debate Active comments on news * source; * source; www.naver.comYong-Kyung Lee 15 Is cyber defamation provision necessary? ….Incessant online gossip appears to have been largely to blame for her death……. * source: …. South Korean police have since announced that they will crack down on online defamation, but little has been said about the late actresss problems as a single mother in this deeply conservative society.….Yong-Kyung Lee 16
  9. 9. Are these issues unique to Korea? If not already, it will happen later anywhere in the world; as the internet heads to the future.Yong-Kyung Lee 17 Take Away• The resulting social power shift - Consumer & citizen-centered• The engine of innovation - Stimuli for change & transparency• Still in the earlier stage of internet revolution - Our mindset & culture uncomfortable with internet - Still far from ubiquity - Digital divide among countries & regions• Should strive to harness the full potential of internet - Redefinition of copyrightsYong-Kyung Lee 18
  10. 10. The Road Not Taken Robert Frost (1874 -1963) Two roads diverged in a yellow wood, And sorry I could not travel both And be one traveler, long I stood And looked down one as far as I could To where it bent in the undergrowth; Then took the other, as just as fair, And having perhaps the better claim, Because it was grassy and wanted wear Though as for that the passing there Had worn them really about the same,Yong-Kyung Lee 19 And both that morning equally lay In leaves no step had trodden black. Oh, I kept the first for another day! Yet knowing how way leads on to way, I doubted if I should ever come back. I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference.Yong-Kyung Lee 20
  11. 11. Q&A Q&AYong-Kyung Lee 21 On DMB service 28channels 37channels (7+13+8) Terrestrial DMB Satellite DMB (18+18+1) 13 million 1.3 million subscribers subscribers Weather, Movie, etc. Multi-function Devices DMB only Phone Navigator PMP PDA Notebook Digital cameraYong-Kyung Lee 22
  12. 12. In the middle of the Web 2.0 eraInternet service visitor growth rate (%) The number of UCC site visitors (Unit ; thousand) (Unit ; thousand) (Unit ; thousand) (Unit ; thousand) 379,63 519,33 Rapid growth 2.02 9.61 285,43 769,13 4.11 5.01 702,13 801,52 1 3.1 8.81- Portal Shop Open Motion Blog Newspaper 374,41 market pictures 551,01 Game 6002 6002 6002 6002 7002 7002 7002 7002 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 * Source : 2006-2007 * Source : 2007 UCC: user-created contents(user generated contents)Yong-Kyung Lee 23 Wibro service charge Standard plan Promotion plan * Source : www.ktwibro.comYong-Kyung Lee 24
  13. 13. Wibro (wireless broadband) Network comparison Mobility Service characteristics High DMB Mobile Metro 3G Zone Zone (W-CDMA) network 2G (2G/3G) WiBro (IS-95, Hot Hot Cellular) WLAN Spot Spot Nomadic A Wibro A P A P P A P WLAN Indoor Cordless Broadband(xDSL) Fixed Speed DEVICE -1- Smart Laptop PDA Handheld PC Phone New Device * Source: Kwanyoung Jung 2006Yong-Kyung Lee 25 Afreeca service positioning UCC On-demand Live RMC (Ready made contents)* Source : afreecaYong-Kyung Lee 26
  14. 14. How you watch live broadcast Search live broadcasting Music 72 stations come up * Source : afreecaYong-Kyung Lee 27 Afreeca’s network operation DRD (Dynamic Relay Distribution) • Automatic traffic distribution by monitoring network status; designating Server or P2P transmission • Average P2P efficiency : 20~30 multiple • Little buffering thanks to multi-parent system assimilation Live center Relay assimilation User broadcasting Broadcasting Relay Jackie assimilation* Source : afreecaYong-Kyung Lee 28