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How to Analyse a Survey – The One Thing You Need to Know!

CEO at Chi-Squared Innovations
Mar. 18, 2020
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How to Analyse a Survey – The One Thing You Need to Know!

  1. How to Analyse a Survey: The OneThingYou Need to Know! Lee Baker Chi-Squared Innovations lee.baker@chi2innovations.com
  2. Survey  A survey is a research method used for collecting data to gain information and insights on a particular topic of interest
  3. 2Types of Survey Survey Cross-Sectional Longitudinal
  4. Cross-Sectional Survey  Used to study a topic of interest at a specific point in time › We use these studies to get a quick & cheap summary
  5. Cross-Sectional Survey – Example  Do you have lung cancer? › Yes › No
  6. Yes No Men 10 50 Women 15 25 0 10 20 30 40 50 60 % Descriptive stats
  7. Longitudinal Survey  Used to study a topic of interest over a period of time › We use these studies to examine cause and effect
  8. Cause Effect  For how long have you smoked? › Non-smoker › Less than 10 years › More than 10 years  Do you have lung cancer? › Yes › No
  9. 0 5 10 15 20 25 30 35 Never Smoked < 10Years > 10Years Lung Cancer Linear (Lung Cancer) A trend!
  10. 2Types of Longitudinal Survey Longitudinal Case Control Cohort
  11. Case Control Survey Outcome Present Outcome Not Present Compare Case Control Outcome: • Disease • Sale •Opinion
  12. Outcome Present Cause Present Cause Not Present Outcome Not Present Cause Present Cause Not Present Compare Time
  13. Cohort Survey Cause Present Cause Not Present Compare Case Control Cause: • Smoking • Product placement •Advert
  14. Cause Present Outcome Present Outcome Not Present Cause Not Present Outcome Present Outcome Not Present Compare Time
  15. 2Types of Cohort Survey Cohort Retrospective Prospective
  16. Retrospective Survey  Check back into existing records to investigate cause & effect › Looking backwards into the past
  17. Prospective Survey  Investigate cause and effect over time › Looking forwards into the future
  18. DifferentTypes of Survey Survey Cross-Sectional (summary) Longitudinal (cause & effect) Case Control (cause) Cohort (effect) Retrospective (past) Prospective (future)
  19. Most Importantly !!!  Whatever type of survey you’re conducting › The way you analyse them all is EXACTLY the same  Same types of data  Same descriptive statistics  Same data analysis techniques  Same statistical tests
  20. Thank You Get more kick ass data ninja skills here: (ExclusiveVideoCourse – Start FREE!) http://bit.ly/HACSDERSS
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