1.
Data Types 101:
Quantitative & Qualitative
Data – The Essential Guide
Lee Baker
CEO
Chi-Squared Innovations

2.
Quantitative Data is Measured

3.
Qualitative Data is Categorised

4.
There are 4 Types of Data
Ordinal Nominal
Qualitative Data
Ratio Interval
Quantitative Data

5.
Ratio Data: Properties
Measured Ordered Meaningful ZeroEquidistant
0
10
0 10
Examples: Age, Height, Weight

6.
Interval Data: Properties
Measured Ordered Meaningful ZeroEquidistant
0
10
0 10
Examples: Temperature, Dates

7.
Ordinal Data: Properties
Measured Ordered Meaningful ZeroEquidistant
0
10
0 10
Examples: Health Status, Level of Education, Customer Satisfaction

8.
Nominal Data: Properties
Measured Ordered Meaningful ZeroEquidistant
0
10
0 10
Examples: Gender, Nationality, Religion

9.
Thank You
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