Early Industrial Design 	

Early Industrial Design
What is design? What is design thinking?
Abraham Lincoln’s model
Drawing, sheet 2 of 5, U.S. Patent
No. 398984, issued March, 5, 1889,
for Reuben J. Spaulding's Flying
Machine. Consisting...
Early Electric Toastmaster
Leonardo da Vinci, Flying Machine
Industrial Designer’s office, 1934
Gestetner Duplicating Machine, Model 66 (before and after Loewy), 1929
Raymond Loewy, Pencil sharpener, 1933
6100 Steam Locomotive, 1939
Raymond Loewy, Bar car for the Pennsylvania Railroad's "Broadway Unlimited“
1937
Raymond Loewy, Lucky Strike (before and after Loewy), 1940-1942
Exxon final design, 1966
Loewy Designs
Loewy	

Shell logo redesign	

1967
1963 Studebaker Avanti
Commander V-8
Starline Coupe,
1953
Studebaker 1940’s
Raymond Loewy, Sketch for Hupmobile
Raymond Loewy, Hupmobile, 1934
Hupmobile, 1934
1946-1948 Lincoln Continental Coupe
Redesign,
“customized”
Cadillac
Transformation,
1959
Greyhound bus before re-design in 1940
Greyhound motor coach (conceptual Drawings)
Super Scenicruiser, 1954
Raymond
Loewy, Coca-
Cola bottle
(redesign),
1948
Raymond Loewy, Mini Push-Button Television, 1948
Raymond Loewy, Record Changer, Model UA16, 1961
Adaptations: Leonardo da Vinci’s motion studies, Raymond Loewy for NASA
Skylabs project 1967-73
Raymond Loewy, Study of device facilitating the transfer from working, 1968
Raymond Loewy, Space taxi for vehicular activity between dispersed
components (sketch), 1970
NASA’s Skylab
space station
interior
environment, 1974
Presidential aircraft "Air
Force One" before (left)
and after Loewy (right)
1962
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
Garrison uwm early industrial design raymond loewy
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Garrison uwm early industrial design raymond loewy

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Early Industrial Design, Raymond Loewy

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Garrison uwm early industrial design raymond loewy

  1. 1. Early Industrial Design Early Industrial Design What is design? What is design thinking?
  2. 2. Abraham Lincoln’s model
  3. 3. Drawing, sheet 2 of 5, U.S. Patent No. 398984, issued March, 5, 1889, for Reuben J. Spaulding's Flying Machine. Consisting of wings and a tail attached to a man, the man- powered ornithoper device was designed to make its wearer look (and fly like) a bird. Slice Toaster, 1920’s
  4. 4. Early Electric Toastmaster
  5. 5. Leonardo da Vinci, Flying Machine
  6. 6. Industrial Designer’s office, 1934
  7. 7. Gestetner Duplicating Machine, Model 66 (before and after Loewy), 1929
  8. 8. Raymond Loewy, Pencil sharpener, 1933
  9. 9. 6100 Steam Locomotive, 1939
  10. 10. Raymond Loewy, Bar car for the Pennsylvania Railroad's "Broadway Unlimited“ 1937
  11. 11. Raymond Loewy, Lucky Strike (before and after Loewy), 1940-1942
  12. 12. Exxon final design, 1966
  13. 13. Loewy Designs
  14. 14. Loewy Shell logo redesign 1967
  15. 15. 1963 Studebaker Avanti
  16. 16. Commander V-8 Starline Coupe, 1953
  17. 17. Studebaker 1940’s
  18. 18. Raymond Loewy, Sketch for Hupmobile
  19. 19. Raymond Loewy, Hupmobile, 1934
  20. 20. Hupmobile, 1934
  21. 21. 1946-1948 Lincoln Continental Coupe
  22. 22. Redesign, “customized” Cadillac Transformation, 1959
  23. 23. Greyhound bus before re-design in 1940
  24. 24. Greyhound motor coach (conceptual Drawings)
  25. 25. Super Scenicruiser, 1954
  26. 26. Raymond Loewy, Coca- Cola bottle (redesign), 1948
  27. 27. Raymond Loewy, Mini Push-Button Television, 1948
  28. 28. Raymond Loewy, Record Changer, Model UA16, 1961
  29. 29. Adaptations: Leonardo da Vinci’s motion studies, Raymond Loewy for NASA Skylabs project 1967-73
  30. 30. Raymond Loewy, Study of device facilitating the transfer from working, 1968
  31. 31. Raymond Loewy, Space taxi for vehicular activity between dispersed components (sketch), 1970
  32. 32. NASA’s Skylab space station interior environment, 1974
  33. 33. Presidential aircraft "Air Force One" before (left) and after Loewy (right) 1962

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