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Web Video for Healthcare Leadership Forum

My presentation to the Web Video for Healthcare Leadership Forum at New York University on May 27, 2009.

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Web Video for Healthcare Leadership Forum

  1. 1. Web Video & Healthcare Case Studies & Best Practices Lee Aase Manager, Syndication and Social Media Mayo Clinic New York University May 27, 2009
  2. 2. Disclaimers • These results not typical • Use as directed • Read and follow label directions • Side effects may include vertigo, watery eyes, crackberry thumb and iPhone application addiction • Social media tools are an essential part of a balanced communications diet • If insufficient media coverage persists, consult your communications doctor • Your mileage may vary 2
  3. 3. Contacting Me • Google Lee Aase or SMUG U to find SMUG (Social Media University, Global) • Twitter @LeeAase or @mayoclinic • aase.lee@mayo.edu 3
  4. 4. Mayo Clinic Medical Edge News Media Syndications 4
  5. 5. 5
  6. 6. Embedding Professionally Produced TV Segments 6
  7. 7. Total Cost for Mayo Clinic YouTube Channel $0.00 7
  8. 8. Key Tool: Flip Video Camera • Affordable for all campuses (and you) • Recording interviews (with tripod) improves existing processes • Authenticity without writer’s cramp • Provides potential blog resources • Audio of full interview • Video excerpts • Limited group of video editors to ease adoption, ensure quality 8
  9. 9. Cost for a Standard Definition Flip Video Camera* $150.00 HD available for an additional $80 9
  10. 10. Flip Video Related to Scientific Studies 10
  11. 11. Flip Video of Patient Testimonials 11
  12. 12. 12
  13. 13. Enhancing Distribution of Patient-Generated Content • Alerted to interesting video of elderly couple playing piano in Gonda atrium at Mayo Clinic in Rochester • Embedded in Sharing Mayo Clinic, posted to Facebook, Tweeted on 4/7/09 • Video had been seen 1,005 times in six preceding months since upload 13
  14. 14. The next day... 14
  15. 15. Six days later... 15
  16. 16. April 22 16
  17. 17. 17
  18. 18. Star Tribune Story April 26 • One-paragraph mention of Cowan video • “Print only” for three days • No links in Web version 18
  19. 19. Sunday, May 3 19
  20. 20. 20
  21. 21. 21
  22. 22. May 4 22
  23. 23. May 10 23
  24. 24. 24
  25. 25. Des Moines Register Column 5/10 • More prominent feature of Cowan video than Star Tribune • Online immediately • Included link/YouTube embed 25
  26. 26. May 11 26
  27. 27. May 15 27
  28. 28. Late Monday Night 28
  29. 29. Yesterday: Live in Studio Good Morning America 29
  30. 30. Lessons • Your mileage may vary, but... • You’ll go a lot farther if you get a car. 30
  31. 31. Links for Further Exploration • Sample Medical Edge TV segment: http://bit.ly/11TgIE • Sample of Flip video of researcher: http://bit.ly/doJec • Sample Flip patient testimonial: http://bit.ly/JBwSr • User-generated content in blog: http://bit.ly/aUxtt 31

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